Head of Affiliate & Partnership Programs, GetResponse
Digital marketing automation platform
Be an early applicant
Digital marketing automation platform
201-500 employees
Be an early applicant
201-500 employees
Company mission
To tailor to the needs of customers with easy, affordable marketing tools any business can use.
Role
Who you are
- Proven track record in building and scaling affiliate programs & partner programs for SaaS or tech, with experience in platforms like Impact, PartnerStack, etc. and driving lead generation and revenue growth
- Experience working with sales, marketing, and customer success teams to align affiliate and partner programs with company-wide goals and integrate them into the marketing strategy
- Proficient in data-driven performance tracking, setting KPIs, and using tools like Impact and PartnerStack to optimize conversions and manage payouts
- Demonstrated success in leading affiliate/partner teams, focusing on recruitment, onboarding, and growth, with a strong record of building high-performance teams
- Strong negotiation skills and experience in managing top-tier partner relationships, fostering long-term partnerships for business impact
- Experience in building incentive programs for both affiliates and partners, including performance-based rewards, tiered commissions, or bonuses
- In-depth understanding of the SaaS model, including subscription revenue, CLV, and B2B partnerships in tech or SaaS environments
Desirable
- Skilled in managing partner ecosystems, including resellers and integrators, with hands-on experience in onboarding, training, and revenue-sharing models for collaborative growth
- Experience managing global programs with international affiliates and partners, including dealing with the complexities of different markets and regulations (e.g., data privacy, payment terms)
- A well-established network of affiliates, partners, and influencers within the SaaS or tech industry, which can be leveraged for immediate program growth
What the job involves
- Ready to build impactful partnerships that drive growth? As the Head of Affiliate & Partnership Programs at GetResponse, you won’t just build connections – you’ll create a community of high-impact relationships that boost our reach and revenue
- If you’re excited to integrate these programs with a dynamic marketing strategy and make a real difference in our growth story, this is your moment!
- Strategy & Growth: Develop a unified affiliate and partner strategy to meet revenue goals, with a tiered model offering targeted incentives. Align with leadership on growth targets and strategy, tracking KPIs for impact
- Recruitment & Expansion: Drive affiliate and partner recruitment through diverse channels, fostering key relationships. Explore new markets and establish pathways for affiliates to become partners
- Operations & Optimization: Oversee onboarding and daily operations, ensuring smooth program execution and reliable tracking tools. Optimize performance through data-driven insights and a flexible compensation structure
- Marketing & Co-Branding: Collaborate on co-branded campaigns, content, and assets for affiliates and partners, promoting program benefits and driving engagement
- Training & Support: Deliver tailored training programs and ongoing support, equipping affiliates and partners with essential resources and guidance
- Relationship Management: Cultivate strong relationships, managing top-tier partnerships with competitive agreements and co-marketing opportunities
- Cross-Functional Collaboration: Work with Sales, Customer Success, and Product teams to ensure alignment on leads, customer handoffs, and product resources for partners
- Compliance & Risk: Uphold compliance in agreements, mitigating risks through clear guidelines on promotion, IP use, and data privacy adherence (GDPR, CCPA)
Application process
- Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities
- Interview with HR: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us
- Online meeting: Meet with the hiring manager and tell us all about your experience, knowledge, and successes
- Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar
- Final interview: It's your chance to shine and show that you're the perfect fit for the role. Meet with the hiring manager and our executive team and see what’s in store for you
- Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company!
- Hania is the recruiter responsible for this process – if you have any additional questions, feel free to contact her!
Our take
Digital marketing is essential in today’s online landscape for brands to reach their audience, but managing campaigns across multiple channels can be tough. Each marketing format requires manual content creation, communication, and personalization, leading to a complex web of workflows that requires large-scale teams to manage.
GetResponse provides an all-in-one digital marketing automation platform, helping businesses significantly reduce the time it takes to send personalized inbound marketing emails and promote their brand across multiple channels. The platform includes a suite of modular tools that can be combined to suit entrepreneurs, freelance marketers, marketing teams and large companies whilst offering custom pricing schemes to suit small and large businesses equally.
Whilst GetResponse will face massive competition in the form of other all-in-one omnichannel digital marketing platforms, the company has taken a unique approach by ensuring that its platform is flexible to the budgets and needs of any business. Through this approach, the company aims to increase the accessibility of digital marketing automation whilst removing the necessity for fragmented tools and complex integrations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Remote work
- Daily allowance of 20 PLN (or equivalent) for each workday spent entirely remotely, anywhere but the GetResponse Office
- Home office set up - you’ll get a one-time bonus for a maximum of 1000 PLN (or equivalent) to help set up your home office space
- Private medical care for employees and their family members
- Employee referral program - up to 10 000 PLN for recommending a friend
- Corporate life insurance
- Employee pension program (PPE)
- ESOP (Employee Stock Option Plan) with a 4-year vesting period and unconditional buyback program
- Flexible working hours and no meeting days– we want to help you to adjust your schedule to your activities
- Wellbeing and mental health culture - mental health helpline, sport card, yoga classes etc
- Modern equipment - most of our teams work on MacBooks
- Language classes
- Internal initiatives like webinars, knowledge sharing sessions, and more!
Company values
- Be in great company
- #BeBold and innovative - you have space to share and execute your ideas and vision
- Don't hesitate to #TakeCharge and act on it - take on new challenges and risks, and own them
- Practice #Respect at all times - we're human-centered and care about all people & our environment
- #Influence and inspire to create the best in all we do - set an example to inspire and influence others
- #Grow your knowledge and perspectives - share yours with others and be open to receiving them as well
Company HQ
Przymorze, Gdańsk, Pomeranian Voivodeship
Articles
Leadership
Simon Grabowski
(CEO)CEO and Founder of GetResponse since 1998.
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