Growth Lead, Wahed
Ethical & Halal investment platform
Job no longer available
Ethical & Halal investment platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To make people’s lives better by reducing financial inequality and exclusion across the globe.
Role
Who you are
- This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results
- Proven experience as a Growth Hacker or similar role
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising
- Proficiency in marketing analytics and data-driven decision-making
- Experience with Google Analytics, Mixpanel or similar tools is essential
- Solid understanding of conversion rate optimization (CRO) principles and best practices
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights
- Creative mindset with the ability to develop innovative marketing ideas and campaigns
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams
- Results-oriented mindset with a focus on driving measurable business growth
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue
What the job involves
- As a Growth Lead, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies
- Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth
- Candidate should have a strong focus on execution and deployment which translates into the ability to:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads
- Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue
Salary benchmarks
Our take
Many fintechs offer access to investing, letting users trade stocks, crypto, and other high-risk assets. But these platforms aren't always built around responsible investing, and for many Muslin users, they also raise concerns about earning returns from non-Halal sources.
Wahed provides an alternative: a Shariah-compliant investment platform focused on ethical, diversified portfolios. Through its robo-advisory tools, it helps users tailor investments to their financial goals while ensuring returns meet Islamic finance principles. With no lock-in periods and a focus on transparency, the platform is designed to make long-term, values-based investing more accessible.
While competition in fintech is intense, Wahed has carved out a clear niche by focusing on underserved Muslim investors. Its expanding its offerings too, including launching new Shariah-screened ETFs listed on the London Stock Exchange, covering global and US equities with strict ethical and financial screening. Alongside earlier backing from instituions like the Quatar Development Bank and features such as its Waqf endowment tool, signalling a shift toward building a larger, globally accessible Islamic investment ecosystem.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2022
$50m
SERIES B
Nov 2020
$25m
SERIES A
Total funding: $115.1m
Company HQ
Midtown East, New York, NY
Leadership
Moshin Siddiqui
(CEO)Initially joined Wahed in 2023 as COO before moving into the role of CEO in 2024. Previously, Moshin was the CRO at ComplyAdvantage. They also spent 8 years at OANDA in various roles, including CCO.
Arif Shanji
(CTO)Arif joined Wahed in 2020 as a Senior VP of Engineering before moving into the role of CTO in 2023. Previously, they were the Director of Engineering at Perkbox and Head of Engineering at Kano Computing.
Umer Suleman
(Chief Risk Officer)Umer joined Wahed in 2021 as a GM before moving into the role of Global Head of Risk in 2022 and Chief Risk Officer in 2024. They are also a Board Member at the Islamic Finance Council UK. Previously, they spent over 7 years at HSBC in various roles, including Chief Control Officer.
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