Growth and Lifecycle Manager, Wahed
Ethical & Halal investment platform
Be an early applicant
Ethical & Halal investment platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To make people’s lives better by reducing financial inequality and exclusion across the globe.
Role
Who you are
- This role requires a deep understanding of digital marketing techniques, analytics, and a passion for driving results
- Proven experience as a Growth Hacker or similar role
- Strong knowledge of digital marketing strategies, techniques, and tools, including SEO, SEM, email marketing, content marketing, social media, and paid advertising
- Proficiency in marketing analytics and data-driven decision-making
- Experience with Google Analytics, Mixpanel or similar tools is essential
- Solid understanding of conversion rate optimization (CRO) principles and best practices
- Excellent analytical skills with the ability to interpret complex data and generate actionable insights
- Creative mindset with the ability to develop innovative marketing ideas and campaigns
- Strong project management skills with the ability to prioritise tasks and meet deadlines in a fast-paced environment
- Exceptional communication and interpersonal skills to effectively collaborate with cross-functional teams
- Results-oriented mindset with a focus on driving measurable business growth
- Knowledge of the financial industry, including banking, investments, or fintech, is highly desirable
- Strong understanding of comprehensive business and marketing funnel and experience implementing growth strategies across multiple stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue
What the job involves
- We are seeking a highly skilled and creative Growth and Lifecycle Manager to join our dynamic team at Wahed
- As a Growth and Lifecycle Manager, you will be responsible for driving customer acquisition, improving customer retention, and maximising revenue growth through innovative marketing strategies
- Your expertise will be crucial in implementing data-driven marketing campaigns, optimising conversion funnels, and identifying opportunities for business growth
- Candidate should have a strong focus on execution and deployment which translates into the ability to:
- Develop and execute 360 growth marketing strategies to drive customer acquisition, engagement, and retention within the financial services industry
- Ability to develop content assets including designing and creating efficient landing pages, creating illustrative content infographics and a strong understanding in building dynamic assets such as tools and simulators
- Strong understanding of web page and landing page creation, including wireframing, development of wireframes in CMS systems, and deployment of content using the CMS system. The ability to utilize front-end web development languages such as HTML and JavaScript is a strong plus
- Be comfortable analysing data in the form of customer behaviour and traffic to marketing channels to develop and execute end-to-end campaigns, creating reports for analysing key metrics and developing sharp insights
- Leverage awareness, consideration, conversion funnels and be able to execute on creating content for each funnel, measuring the performance of each funnel and having the ability to optimise utilising continuous A/B testing
- Deploy content across various marketing channels, such as email marketing, social media, SEO/SEM, content marketing, and paid advertising, in order to maximise brand visibility, engagement and generate qualified leads
- Utilize growth hack business frameworks such as AARRR model to develop and execute growth strategies across all stages of the user lifecycle: Acquisition, Activation, Retention, Referral and Revenue
Salary benchmarks
Our take
Many fintechs provide investment opportunities for users, giving them control to invest in stocks, cryptocurrencies, and options that can inherently be high-risk. Many of these apps are thus not designed to encourage smart investing, and those who earn profits from their investments often receive money from non-Halal sources.
Wahed provides an ethical and Halal investment platform, allowing users to invest smartly across diversified portfolios without lock-in periods, hidden fees, or one-size-fits-all investment strategies. The platform includes a variety of robo-investment tools to personalise smart investment strategies to the user's financial goals, ensuring that all returns come from Halal financial sources.
Whilst it is inevitable that Wahed will face great competition from many investment platforms, the company has found a gap in the market by focusing on a Muslim audience, recognising that many do not invest due to earnings being non-halal. The company is well-funded, in 2024 receiving significant investment from the Qatar Development Bank. It has been steadily expanding, launching new features along the way such as its dedicated Waqf (Islamic endowment) feature to help tackle the cost of living crisis.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2022
$50m
SERIES B
Nov 2020
$25m
SERIES A
Total funding: $115.1m
Company HQ
Midtown East, New York, NY
Leadership
Junaid Wahedna
(Founder)Founded Wahed as CEO in 2015.
Moshin Siddiqui
(CEO)Previously COO at Wahed and before that, worked as CRO at ComplyAdvantage and CCO at OANDA.
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