Consumer Marketing Specialist, Vita Coco
$50-60k
2-3 days a week in office (Manhattan, NY)
Coconut-based beverages
Job no longer available
Coconut-based beverages
201-500 employees
Job no longer available
$50-60k
2-3 days a week in office (Manhattan, NY)
201-500 employees
Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Role
Who you are
- They are motivated self-starters who thrive in a dynamic and fast-paced environment and have a strong desire to make an impact for a growing brand and business
- 0-3 years marketing or comms experience; Agency or Brand Marketing experience is preferred
- Knowledge of CPG organizations
- Exceptional verbal and written communication skills
- Able to prioritize multiple projects in a fast-paced environment
- Proficiency in Microsoft Office Suite
- Familiarity with PR software and tools
- Familiarity with social listening and brand health tracking tools
What the job involves
- The Consumer Marketing Coordinator will work within the Consumer Marketing team to shape the perception of Vita Coco in the mind of consumers, building awareness and brand equity through 360 marketing programming
- This person will support the execution of all internal and external consumer and corporate communications, external partnerships with brands across the lifestyle, apparel, and food & beverage space, Vita Coco’s on-premises and off-premises cocktail strategy, all brand tentpole moments, and a Celebrity Talent partnership
- They will be charged with driving and executing 360-brand plans, so the candidate must seamlessly and effectively partner cross-functionally with multiple internal and external stakeholders
- This role will report to the Brand Manager, Consumer Marketing
- This role sits within a small but mighty Consumer Marketing team, along with an Associate Brand Director and VP of Marketing, ultimately laddering up to the Chief Marketing Officer
- Support the execution of all consumer marketing programs, encompassing a Celebrity Talent program, 360 cocktail occasion-based programming, partnerships with external brands, and other key brand initiatives and events
- Collaborate on internal and external consumer communications, helping shape strategy and press materials in partnership with external PR agencies
- Assist with managing Vita Coco’s & Co-Founder’s LinkedIn presence, including content calendar and posting schedules
- Spearhead project management of Consumer Marketing programming, integrating cross-functional teams to drive success
- Track the success of all Consumer Marketing programming through programmatic recaps and Brand Health Tracking metrics, sharing success internally with cross functional teams
- Conduct Cultural/Competitor/Category monitoring to inform marketing activities
- Manage new vendor set up within internal accounting system and oversee invoicing process
- Assist in the creation, review, and execution of contracts, liaising with internal Legal and Accounting teams as required
- Coordinate product shipments on behalf of Consumer Marketing team
- Develop creative and written assets for internal and external use (e.g., sizzle reels, branded PowerPoint templates, boilerplates, onboarding presentations, and more)
- Support Company’s Leadership Team in assembling gift bags, coordinating VIP product drop offs, and preparing presentations
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca-Cola), and since then, has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate evolving consumer priorities by adding additional health- and sustainability-focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And perhaps most importantly, it hasn’t changed its prices much despite the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game, but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Company benefits
- Health Benefits
- 401(k) + Match
- Paid Holidays and Unlimited Vacation
- Phone Allowance
- Car Allowance
- Gas Card
- Professional Development
- Financial Advisors
- Employee Product Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- CALM & PEERFIT Gym Membership
- Vita Coco E*Trade Account
- Pet Insurance & Dog Friendly Office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Michael Kirban
(Executive Chairman & Co-Founder)Has been with the company ever since co-founding it back in 2004.
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