Product Designer, DELLI

For many small businesses, the day-to-day reality involves hours of invisible work: admin tasks, message chains, clarifying orders, and late-night catch-up just to keep things moving. It's part of the job, but it's also a drain on the time and energy they'd rather put into the work that actually matters.

DELLI's goal is to make commerce feel straightforward again and to do this, it uses AI agents to quietly handle routine work behind the scenes. These agents listen across conversations, interpret what needs to happen, and take action without disrupting the way people already run their business. The aim isn't to replace the human side of things but to reduce the noise, bring clarity, and make everyday operations smooth more easily.

And they're starting with the food sector, where culture and community are deeply rooted, and where makers and retailers often feel these operational pressures most strongly. The insights gained here will guide how the company supports other categories across the independent economy.