Social Media Coordinator, Flashfood
App to quickly & easily find discounted food
Be an early applicant
App to quickly & easily find discounted food
21-100 employees
Be an early applicant
21-100 employees
Company mission
To stop food waste and feed people.
Role
Who you are
- 1-3 years of experience in social media management, community engagement, content marketing, or a related field
- Strong writing and communication skills—able to craft compelling social copy and engage authentically with our audience
- Deep understanding of social behaviors, trends, and digital communities—stays ahead of platform shifts and cultural moments
- Experience managing a content calendar—ensuring alignment with brand priorities, marketing initiatives, and key cultural moments
- Ability to collaborate with external creative partners (agencies, freelancers) while maintaining brand consistency
- Basic content creation skills—comfortable using tools like Canva, CapCut, or Adobe for simple graphics or video edits
- Highly organized and proactive—able to juggle multiple projects, engage with the community in real time, and drive initiatives forward
- Passion for brand storytelling and community-building—excited about growing a brand and fostering meaningful audience connections
What the job involves
- We’re looking for a passionate and social-savvy Social Media Coordinator to join our growing team!
- This role is perfect for someone who lives and breathes social media, understands digital communities, and loves engaging with audiences in meaningful ways
- As the champion of Flashfood’s social presence, you’ll be responsible for managing our social channels, fostering community engagement, ensuring a steady content pipeline, and supporting social aspects of brand campaigns
- You’ll work cross-functionally with our marketing team to ensure our brand voice is strong, consistent, and culturally relevant
- This role is ideal for a jack-of-all-trades who is an excellent writer, highly creative, and deeply in tune with digital behaviors—someone who knows how to spark conversations, turn casual followers into loyal fans, and make our brand stand out in the social space
- Key Responsibilities Community Engagement & Growth:
- Own and manage Flashfood’s social media presence (Instagram, TikTok, LinkedIn, Facebook, etc.)
- Actively engage with our audience—responding to comments, DMs, and brand mentions to build strong relationships
- Identify and activate brand advocates, UGC opportunities, and community-driven initiatives
- Monitor trends, social conversations, and cultural moments to keep our brand relevant and engaging
- Content Strategy & Calendar Ownership:
- Develop and maintain a social content calendar, ensuring a consistent pipeline of engaging content that aligns with brand objectives and cultural moments
- Work closely with external creative partners (agencies, freelancers) to develop content, ensuring alignment with brand messaging
- Ideate and execute community-driven content, including polls, Q&As, and behind-the-scenes moments
- Support social aspects of brand campaigns and activations, ensuring alignment across marketing initiatives
- Cross-Functional Collaboration:
- Work closely with our Lifecycle, Paid Media, and Brand teams to ensure an integrated approach across all marketing channels
- Partner with influencers and creators to amplify our brand voice and expand our community reach
- Assist in measuring performance and tracking insights to continuously improve engagement and content effectiveness
Our take
As the world moves to become more sustainable, issues such as global food waste are increasingly apparent. Food waste is not only a travesty because of world hunger but also because of the devastating greenhouse gas emissions caused as a result.
Flashfood considered how they could tackle this issue. The mobile marketplace provides customers with access to discounted food nearing its best-by date and salvaging food that can be used to help feed those in need or those who are unable to afford fresh and healthy food. The app allows users to browse through available deals at participating stores near them. Customers can also purchase items directly in the app and pick up orders from the Flashfood zone in their participating store.
The company has numerous partners across Canada and the United States, and has saved shoppers millions on their grocery bills, as well as removing gargantuan amounts of product from the waste cycle. Indeed, its collaboration with food solutions company SpartanNash alone has saved families $1.9 million, and diverted one million pounds of food waste. Flashfood continues to develop its strategic partnerships and further its expansion, on the back on earning the number one spot in the Social Good Category on the 2023 Fast Company's list of the most innovative companies.
Freddie
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2022
$12.3m
SERIES A
Jul 2018
$0.2m
SEED
Total funding: $12.5m
Company benefits
- Company-wide bonus
- Casual and remote-friendly work environment
- Flexible working hours
- Variety of virtual events all year round
- Professional development opportunities - $1,000/year
- Work from Home subsidy
- Paid time off for volunteering
- Monthly Flashfood credits
- Extra-long weekends April to September
Company HQ
King West Village, Toronto, ON
Leadership
Josh Domingues
(CEO)Founded Flashfood in 2016 after reading about the environmental effects of food waste. Started career as an investment advisor before spending time as a management consultant and VP at a family office that managed financial affairs for professional hockey players.
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