Social Media Coordinator, Flashfood
Marketplace for surplus groceries
Job no longer available
Marketplace for surplus groceries
21-100 employees
Job no longer available
21-100 employees
Company mission
To feed families, not landfills.
Role
Who you are
- 1-3 years of experience in social media management, community engagement, content marketing, or a related field
- Strong writing and communication skills—able to craft compelling social copy and engage authentically with our audience
- Deep understanding of social behaviors, trends, and digital communities—stays ahead of platform shifts and cultural moments
- Experience managing a content calendar—ensuring alignment with brand priorities, marketing initiatives, and key cultural moments
- Ability to collaborate with external creative partners (agencies, freelancers) while maintaining brand consistency
- Basic content creation skills—comfortable using tools like Canva, CapCut, or Adobe for simple graphics or video edits
- Highly organized and proactive—able to juggle multiple projects, engage with the community in real time, and drive initiatives forward
- Passion for brand storytelling and community-building—excited about growing a brand and fostering meaningful audience connections
What the job involves
- We’re looking for a passionate and social-savvy Social Media Coordinator to join our growing team!
- This role is perfect for someone who lives and breathes social media, understands digital communities, and loves engaging with audiences in meaningful ways
- As the champion of Flashfood’s social presence, you’ll be responsible for managing our social channels, fostering community engagement, ensuring a steady content pipeline, and supporting social aspects of brand campaigns
- You’ll work cross-functionally with our marketing team to ensure our brand voice is strong, consistent, and culturally relevant
- This role is ideal for a jack-of-all-trades who is an excellent writer, highly creative, and deeply in tune with digital behaviors—someone who knows how to spark conversations, turn casual followers into loyal fans, and make our brand stand out in the social space
- Key Responsibilities Community Engagement & Growth:
- Own and manage Flashfood’s social media presence (Instagram, TikTok, LinkedIn, Facebook, etc.)
- Actively engage with our audience—responding to comments, DMs, and brand mentions to build strong relationships
- Identify and activate brand advocates, UGC opportunities, and community-driven initiatives
- Monitor trends, social conversations, and cultural moments to keep our brand relevant and engaging
- Content Strategy & Calendar Ownership:
- Develop and maintain a social content calendar, ensuring a consistent pipeline of engaging content that aligns with brand objectives and cultural moments
- Work closely with external creative partners (agencies, freelancers) to develop content, ensuring alignment with brand messaging
- Ideate and execute community-driven content, including polls, Q&As, and behind-the-scenes moments
- Support social aspects of brand campaigns and activations, ensuring alignment across marketing initiatives
- Cross-Functional Collaboration:
- Work closely with our Lifecycle, Paid Media, and Brand teams to ensure an integrated approach across all marketing channels
- Partner with influencers and creators to amplify our brand voice and expand our community reach
- Assist in measuring performance and tracking insights to continuously improve engagement and content effectiveness
Our take
As the world moves to become more sustainable, issues such as global food waste are increasingly apparent. Food waste is not only a travesty because of world hunger but also because of the devastating greenhouse gas emissions caused as a result.
Flashfood considered how they could tackle this issue. The mobile marketplace provides customers with access to discounted food nearing its best-by date and salvaging food that can be used to help feed those in need or those who are unable to afford fresh and healthy food. The app allows users to browse through available deals at participating stores near them. Customers can then purchase items directly in the app and pick up orders from the Flashfood zone in their participating store.
The company has numerous partners across Canada and the United States, and has saved shoppers millions on their grocery bills, as well as removing gargantuan amounts of product from the waste cycle. Indeed, its collaboration with food solutions company SpartanNash alone has saved families $1.9M, and diverted one million pounds of food waste. Flashfood continues to develop its strategic partnerships and further its expansion, most recently expanding its partnership with Kroger's, making its services available in an extra 100+ stores.
Freddie
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2022
$12.3m
SERIES A
Jul 2018
$0.2m
SEED
Total funding: $12.5m
Company benefits
- Competitive pay and meaningful equity so you’ll share in the impact you help create
- Comprehensive benefits with medical, dental, vision, life, and disability coverage, plus employer contributions to retirement and HSAs
- Generous PTO and blended U.S./Canada holidays to help you rest, recharge, and show up as your best self
- Parental leave and new parent support so you’re cared for during life’s biggest moments
- Monthly Flashfood credits to help you save on groceries while reducing food waste
- Fully remote work with flexibility and trust so you can work where you’re happiest and most productive
- Hub meetups to connect with teammates when it counts
- Growth opportunities that matter with real ownership, meaningful work, and room to grow your career as we grow our mission
Company HQ
King West Village, Toronto, ON
Leadership
Jordan Schenck
(CEO)Jordan initially joined the Flashfood team as a Board Member and CBO, becoming CEO in 2025. Previously they co-founded Sunwink where they served as CMO and CRO.
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