Pay-Per-Click Manager, Moonpig
2-3 days a week in office
Online company for personalised cards, gifts and flowers
Be an early applicant
Online company for personalised cards, gifts and flowers
201-500 employees
Be an early applicant
2-3 days a week in office
201-500 employees
Company mission
To help people connect and create moments that matter.
Role
Who you are
- If you’re passionate about e-commerce, performance marketing, and making an impact, this is your opportunity to thrive in a dynamic, customer-focused environment
- Ideally 5+ years experience in similar role
- Experienced in managing large media budgets (£5M+) and delivering against multiple KPIs
- Skilled in managing agencies and third-party partners
- Deep understanding of audience targeting to drive growth
- Proficient user of Google Ads, Google Analytics, and Adobe Analytics
- Strong knowledge of Performance Max, Google Shopping, and Merchant Center
- Highly analytical with advanced Excel skills
- Excellent communicator with strong stakeholder management capabilities
- Commercially minded and passionate about digital marketing and e-commerce
- Google Ads and Meta Ads accreditation (preferred)
- Experience working both agency-side and client-side
What the job involves
- We’re looking for an experienced and motivated PPC Manager to lead and deliver our paid search strategy across Buyagift and Red Letter Days
- You’ll be at the heart of our marketing team, driving campaigns that reach millions, managing significant budgets, and collaborating closely with our agency partners to achieve ambitious growth targets
- Act as the main point of contact for our paid media agency, aligning campaign activity and signing off creative assets
- Define campaign goals, messaging, and priorities, and brief them effectively to the agency
- Monitor performance metrics including ROAS, CPL, CPA, and CTR, ensuring targets are consistently met
- Compile and share actionable insights and performance summaries with senior stakeholders
- Manage and allocate PPC budgets, forecasting spend and sales to maximise profitability
- Ensure all PPC activity meets brand guidelines, compliance requirements, and supports our customer-centric approach
- Analyse trends to inform marketing and commercial strategies
- Oversee creative development and maintain brand consistency across all campaigns
- Work cross-functionally with trade, product, and SEO teams to support wider business objectives
- Keep up to date on platform changes, competitor activity, and best practices to inform future strategy
- Develop and implement structured testing and innovation plans
- Help differentiate each brand’s PPC approach across Google properties
Salary benchmarks
Our take
When Moonpig was founded in 2000, it bought into the idea that a personalised gift is always more meaningful, whether sent from the sofa, the commute, or the gym. Customers quickly bought into this vision, and Moonpig saw rapid growth culminating in its 2011 acquisition by Photobox for £120M.
Since then, Moonpig has seen continued success. Through expansion into new products such as flowers (Moonpig is now a top-3 online flower seller) and the development of its own app, Moonpig has established its place within the market for personalised gifts.
And it doesn't plan on slowing down anytime soon, as it looks to expand even further. Recent innovations have included the introduction of giant cards, and the company has also secured the ability to create exclusively branded ranges alongside Disney and Warner Brothers. This commitment to innovation positions Moonpig to capture even more market share and strengthen its leadership in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Annual reviews
- Attractive annual bonus scheme - with increased earning potential based on business and individual performance
- Pension scheme where we match up to 5%
- Referral scheme with cash bonus available
- Interest-free travel loan
- Sharesave Plan - Save as you earn
- Generous staff Moonpig, Red Letter Days and Buyagift products
- Private medical insurance
- Private dental plan
- Life assurance paying 4x your salary
- Eye care vouchers
- Cycle to work scheme
- Free access to 24h mental health and wellbeing resource as well as one to one therapy sessions via Spill
- Dog-friendly offices
- Access to a broad range of training workshops and courses
- Technical and professional qualifications policy, allowing individuals to apply for a more formal professional qualification, using allocated individual allowance
- Career Conversations with your manager to create your Career Development Plan
- 25 days’ holiday plus 1 day per year of service (up to 30 days)
- Growing Your Family - 8 weeks paid supporting caregiver leave and 24 weeks full pay primary caregiver leave (based on qualifying criteria)
- Flexible working opportunities based on our Ways of Working - inclusive of Hybrid and Remote
- Summer Hours - We finish at 4pm on Friday's during the months of June, July and August
- Volunteering - 1 day - the equivalent of 8 hrs of time to give back - through a chosen charity or our MP Group Foundation
- Matched Funding Scheme - This scheme provides colleagues with a fundraising allowance to support causes close to their hearts
Company HQ
Farringdon, London, UK
Leadership
Nickyl Raithatha
(CEO)Previously worked in Banking at Goldman Sachs, then went on to lead Rocket Internet's eCommerce portfolio, before founding Finery, a womenswear brand.
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