Campaign Development Manager, Autodesk
Media & Entertainment
Plus discretionary annual cash bonuses and stock or long-term incentive cash grants
3D design, engineering & entertainment software
Job no longer available
3D design, engineering & entertainment software
1001+ employees
Job no longer available
Plus discretionary annual cash bonuses and stock or long-term incentive cash grants
1001+ employees
Company mission
To empower innovators with design and make technology so they can achieve the new possible.
Role
Who you are
- You have strong project management skills, the ability to define and prioritize while working cross-functionally, building stakeholder relationships
- You have proven experience in evaluating creative assets, with a keen eye for what works and is on-brief
- Ability to provide constructive feedback and guide creative teams to achieve high-quality outcomes
- You have strong analytical capabilities, the ability to analyze campaign performance and media planning data and identify optimization opportunities
- You are a quick learner who thrives in a fast-paced environment and loves to collaborate while being able to independently bring projects to completion
- You are deeply invested in your campaign’s ability to deliver ROI and the overall success of the team’s goal to achieve revenue targets
- You possess strong communication skills, both verbal and written, with a talent for crafting stories and being proactive in communicating project updates and risks
- You are a self-starter, naturally curious, and have an innovative mindset with a test-and-learn approach
- You have 5-7 years of experience working in marketing or marketing related functions
- Brief writing and working with agencies/copywriters
- Digital campaign management and organic social strategy (LinkedIn)
- Adept at using Adobe Analytics or PowerBI dashboard
- Working with tech products, SaaS and / or cloud technology a plus
What the job involves
- Join us and be part of a dynamic, best-in-class team of campaign development managers that helps innovators in the Media & Entertainment (M&E) industry bring, discover, and adopt the right technology solutions to craft breathtaking visual experiences for all
- With a strong emphasis on acquisition marketing and campaign development strategy, you will work closely with a cross-functional team of product and audience marketers and report directly into the Senior Manager of Campaign Development (M&E)
- An important part of our team’s marketing strategy is to nurture and grow new business and revenue
- As a Campaign Development Manager, your primary role will be to develop and implement integrated digital campaigns aimed at creating, capturing, and expanding M&E’s core portfolio demand,
- Leverage data to inform go-to-market approach and campaign investment vs. divestment opportunities
- Create briefs for audience-centric, outcome-based acquisition campaigns that resonates with our target audiences. Establish campaign objectives and KPIs, and collaborate with cross-functional partners to ensure timely delivery of campaign assets
- Drive the development of campaign creative assets by collaborating with external and internal agencies end-to-end, from campaign briefing to providing guidance on consolidated feedback, and securing approvals
- Lead the collaboration with Audience Marketing to design and produce campaign landing pages for all acquisition campaigns, optimizing for KPIs such as CRO and lead submissions
- Maintain a strong understanding of platform best practices (Meta, Google, LinkedIn, Display, etc.) and the optimal customer digital journey from ad views to landing page interactions-- use this knowledge to guide the campaign development process
- Manage day-to-day campaign operations, including budget management, legal approvals, SOW & PO management, raising internal Trackr tickets, etc
- Build strong and trusting relationships across Industry & Portfolio Marketing (IPM) and Global Demand & Media Center (GD&MC), proactively managing stakeholders to keep them engaged and well-informed on M&E’s marketing plans
- Inform media mix and paid campaign investment decisions by analyzing past campaign performance and ROI, measure and monitor campaign performance to uncover insights, gaps, and opportunities and establish an ongoing feedback and optimization loop to continuously refine and optimize strategies across all functions
- Stay updated on the latest M&E trends and best practices in digital marketing to continuously challenge the status quo and keep M&E’s campaign strategy smart and innovative
Our take
Autodesk supplies software that enables teams to collaborate, design, simulate, and fabricate their ideas in 3D, serving a range of industries such as engineering, product design, and entertainment. Founded in 1982, the company first delivered the AutoCAD system, a commercial computer-aided design and drafting software application, that is still seeing updated releases to this day.
Over 100 million people use Autodesk software, across many different industries and applications – in some of which it remains nearly irreplaceable. The company has an impressive history of diversification, which it continues to this day. For example, the 2022 acquisition of Moxion, a cloud-based platform for digital dailies used by leading filmmakers, bolstered the company’s offerings for the media and entertainment industry.
The rise of AR and VR technologies is driving modern growth in the computer-aided design market, creating space for Autodesk to expand further. On top of this, a recent shift to the popular SaaS model puts the company in an opportunistic position to seek further success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Company HQ
San Rafael, CA
Leadership
Andrew Anagnost
(CEO & President, not founder)Has worked at the company since 1997, including as CMO and Senior Vice President of Business Strategy and Marketing. Became CEO in 2017.
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