Senior Manager of Growth Marketing, Rent the Runway
$125-150k
This position is also eligible for equity
1+ day a week in office (Brooklyn, NY)
Women's clothing subscription service
Open for applications
Women's clothing subscription service
501-1000 employees
Open for applications
$125-150k
This position is also eligible for equity
1+ day a week in office (Brooklyn, NY)
501-1000 employees
Company mission
Rent the Runway's mission is to power women to feel their best every day.
Role
Who you are
- The ideal candidate will have extensive experience in digital marketing, conversion rate optimization, analytics, and a proven track record of driving growth in consumer businesses and working with Product and Engineering teams
- You hold a Bachelor's degree in marketing, business, data science or a related field. Advanced degrees or relevant certifications are a plus
- You have 7+ years of experience in digital marketing and growth roles, with a strong background in conversion rate optimization and a proven track record of driving growth in consumer businesses
- You have demonstrated experience in managing and working with marketing agencies
- You have deep expertise in digital marketing strategies, platforms and tools, including SEM and social media platforms, GA, Looker and third-party attribution tools. Experience with mobile app growth strategies and performance tracking is a plus
- You have strong analytical skills with the ability to interpret complex data and make data-driven decisions
- You’ve proven your experience with conversion rate optimization techniques and tools, incl. A/B testing
- You have a customer-focused mindset with a thorough understanding of consumer behavior and preferences
- You are an excellent communicator with interpersonal skills and the ability to collaborate effectively across teams and levels of the organization
- You are detail-oriented with a high level of accuracy and organization
- You’re an excellent project manager with the skills and ability to handle multiple priorities in a fast-paced environment
- You have a passion for data-driven marketing and a desire to continuously learn and improve
What the job involves
- We are seeking a talented and experienced Senior Manager to join our Growth team
- This position will play a crucial role in driving RTR’s customer acquisition & topline growth efforts and requires a blend of strategic thinking, data-driven decision-making, and hands-on execution
- Growth Strategy Development: Design and implement comprehensive growth strategies that drive user acquisition, increase customer engagement, and maximize retention
- Digital Marketing Leadership: Oversee and optimize digital marketing efforts and external agencies (as applicable) across various channels, including search engine marketing and social media
- Conversion Rate Optimization (CRO): Lead CRO initiatives by conducting A/B testing, analyzing user behavior, and implementing data-driven improvements to enhance website and funnel performance
- Customer-Centric Approach: Develop strategies with a deep understanding of customer needs and preferences. Utilize customer insights to tailor marketing initiatives and improve the overall customer experience
- Data Analysis: Analyze key performance metrics and customer data to identify growth opportunities, trends, and areas for optimization. Use insights to drive strategic decisions and adjustments
- Campaign Management and Media Planning: Plan, execute, and monitor multi-channel marketing campaigns to ensure alignment with growth objectives and business goals
- Cross-Functional Collaboration: Collaborate with Brand, Product, Inventory, and CX teams to ensure cohesive growth strategies and alignment with broader business objectives
- Performance Tracking: Regularly monitor and report on growth and conversion metrics. Evaluate campaign performance and adjust strategies to achieve targets and improve ROI
- Innovation and Best Practices: Stay informed about industry trends, emerging technologies, and best practices in digital marketing and CRO to continuously innovate and improve strategies
Our take
Rent the Runway seeks to profit from two important trends in apparel consumption: wanting to stay on top of the latest fashion trends while living and purchasing sustainably. By providing a platform for women to rent designer pieces, its users can have it all.
The company allows users to rent, subscribe, or buy designer apparel and accessories. It achieves this with its network of partnerships with hundreds of top designers and managing the crucial but complicated logistics in-house. It offers its partnered brands sophisticated analytics about potential customers in return for lower prices on designer garments.
Rent the Runway is now focused on diversifying revenue streams while reducing its costs. Its recent partnership with Amazon is an example of this new direction: while it will use this chanel sell to clothes previously rented through its platform, it will for the first time be selling new clothes based off of rental items modified in line with market data.
While moves such as this may well shift Rent the Runway towards profitability, it also risks undercutting the company's central message of sustainability and supporting the circular economy. The company believes that by creating better quality clothing it will nonetheless be aiding in the fight against fast fashion. Time will tell if this move helps or hinders the sustainability movement, but it is likely to boost Rent the Runway's bottom line regardless.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2020
$80m
SERIES G
Mar 2019
$125m
SERIES F
Total funding: $401.2m
Company benefits
- Generous Paid Time Off including annual leave, paid bereavement, and family sick leave - every employee needs time to take care of themselves and their family.
- Universal Paid Parental Leave for both parents + flexible return to work program - because we know your newest family member(s) deserve your undivided attention.
- Paid Sabbatical after 5 years of continuous service
- Exclusive employee subscription and rental discounts
- 401k match
- Work from home opportunities
- Comprehensive health, dental care and dependents care from day 1 of employment - Your health comes first and we’ve got you covered.
- Competitive Stakeholder Pension - taking care of your future
- Company wide events and outings - our team spirit is no joke - we know how to have fun!
- Hybrid Work - our corporate employees have the option to work remotely 3 days a week, in accordance with Company policies
Company values
- Great ideas can come from anywhere
- Opportunity is yours for the taking
- Risk and failure are encouraged
- Embrace and trust the RTR Family
Company HQ
Hudson Square, New York, NY
Articles
Leadership
Jennifer Hyman
(CEO)Prior to Rent the Runway, was director of business development at IMG where she focused on the creation of new media businesses for IMG's fashion division.
Salary benchmarks
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