Senior Performance Manager, Lingoda
Online language school
Open for applications
Online language school
501-1000 employees
Open for applications
501-1000 employees
Company mission
To empower people to master languages fast and effectively.
Role
Who you are
- 7+ years of B2C Performance Marketing experience managing the Google Marketing suite (Paid Search, Demand Gen, YouTube) and Meta campaigns. Experience on other social media platforms (YouTube, TikTok, LinkedIn) is a plus
- Deep understanding and current hands-on knowledge of marketing technologies and media platforms
- Strong analytical skills with experience using Looker Studio / Tableau for data visualisation and reporting
- Proactive, getting-it-done mindset - you are not afraid to get your hands dirty
- Experience in working with external partners (freelancers, agencies) is desiderable
- You are a good communicator who loves working as part of a cross-functional team
- You have strong attention to detail and a willingness to learn
- You are a great team player
- Excellent written and spoken English (having another language is an advantage)
What the job involves
- We are currently looking for a Senior Performance Manager (all genders) based in Berlin or working remotely (hybrid) in Germany
- You will drive our student community's rapid growth by strategizing, managing, and optimizing our PPC activities on Google and Meta
- Implement & optimise our Performance Campaigns to acquire students whilst driving down Customer Acquisition Costs
- You are innovative with attention to detail to ensure excellent implementation and execution of all campaigns
- You will regularly conduct detailed analyses to refine our strategies, drive efficiency and maximise the impact of investments on the business
- You will lead the creative strategy for your channel, improving collaboration with the creative and the influencer teams
- You will develop processes in order to streamline activity and you will seek and explore new opportunities
- You are well-versed with A/B testing and believe in continuous testing for performance improvement
- You will work closely with our agency and other Paid Channels to further develop hybrid growth strategies (i.e. whitelisting on Meta, YT retargeting with influencer content)
- Please note that if you are based outside of Germany that only a freelance contract can be offered. All our contracts whether freelance or regular German employment contract start on a 2 year time period
Our take
Online classes have been booming in recent years, with brick-and-mortar institutions pivoting towards virtual offerings, and students looking for additional at-home resources to supplement learning. Part of this new zeal for digital education has been directed at language acquisition, and Lingoda was one of the edtech companies to cash in.
What distinguishes Lingoda from many other companies who picked up traction over this period (like Duolingo, Memrise, and Rosetta Stone) is the style of teaching. Lingoda connects students with 24/7 interactive language immersion classes on Zoom, run by native-level speakers. This makes it remarkably competitive, as it offers the scheduling flexibility that language schools can’t, the depth of content that many apps fail to deliver, and the highly effective face-to-face interaction that self-directed courses usually lack.
Their relatively modest language selection (English, Spanish, French, and German) is curious, however. With no public plans to expand on these any time soon, this could see them lose out on students.
Steph
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
11% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2021
$60m
LATE VC
Oct 2019
$2m
SERIES A
Total funding: $73.6m
Company benefits
- A well-structured onboarding and your own tasks and area of responsibility
- Approachable leaders and transparent communication - every voice counts in Lingoda!
- Team spirit and a real passion for languages
- Salary in line with market trends
- Annual budget for training and conferences
- Flexible working hours
- Possibility to work remotely or..
- … in the office located the heart of Berlin (near Checkpoint Charlie)
- Unlimited access to language classes for free
- Modern hardware suitable for your position
- Company events and colleagues who are always happy to socialize
Company values
- Foster an environment for personal growth and inclusion
- Bring together the best of people and technology
- Challenge ourselves. Challenge others
- Work smarter and make it happen
- Be fully present in everything we do
- Perseverance trumps talent
Company HQ
Government District, Berlin, Germany
Articles
Leadership
Fabian Wunderlich
(Co-Founder)Previously a Senior Consultant at McKinsey & Company.
Felix Wunderlich
(Co-Founder & Managing Director)Previously a Co-founder at VIP PAX.
Salary benchmarks
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