Field Marketing Manager, GitLab

SLED

$75.6-162k

+ Equity Compensation & Employee Stock Purchase Plan. Salary applicable to California/Colorado/Hawaii/New Jersey/New York/Washington/DC/Illinois/Minnesota applicants only and may vary for other locations

Mid and Senior level

Remote from US

One DevOps platform

Be an early applicant

One DevOps platform

1001+ employees

B2BSaaSDevOps

Be an early applicant

$75.6-162k

Mid and Senior level

Remote from US

1001+ employees

B2BSaaSDevOps

Company mission

To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.

Job

Company

Role

Who you are

We're seeking an experienced Field Marketing Manager specializing with experience in the SLED markets
3+ years of B2B marketing experience specifically within the state and local government and higher-ed sector
Proven track record in field marketing, including event management and stakeholder engagement
Strong understanding of government procurement processes and decision-making frameworks
Excellent communication and writing skills, and the ability to distill down complex ideas in a variety of mediums (written content, presentations, and verbal communication)
Experience with marketing automation platforms and CRM systems
Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%
Able to coordinate program details across many teams and iterate and deliver in a fast-moving startup environment
Experience with account-based marketing strategies
Knowledge of compliance requirements for government contracting
Understanding of public sector budgeting cycles and fiscal planning for the SLED market
Bachelor's degree in Marketing, Business, Public Administration, or related field
You share our values and work according to those values

What the job involves

Join GitLab's dynamic Regional Marketing team where you'll craft integrated campaigns that showcase GitLab's value to government agencies and public sector organizations through in-person and digital experiences
The ideal candidate will leverage their understanding of government procurement processes and decision-making to develop targeted marketing strategies that drive engagement and conversion with the internal SLED sales team
Design and execute field marketing campaigns specifically tailored to state and local government and higher-ed prospects and clients
Build relationships with key government stakeholders and decision-makers through events, webinars, and creative campaigns
Collaborate with the sales teams to align marketing initiatives with revenue goals and account-based strategies
Work with the Solutions Marketing leader and broader Product Marketing team to promote content that addresses the unique pain points and regulatory requirements of government entities
Gather feedback from sales leaders and customers on public sector pain points to help inform marketing's messaging and positioning strategy
Track campaign performance and optimize strategies based on data-driven insights
Represent GitLab at industry conferences, government forums, and trade shows
Maintain current knowledge of government procurement trends, budgeting cycles, and purchasing protocols
Leverage existing relationships with Public Sector media organizations to build an aggressive field marketing strategy to build pipeline and hit KPIs
Present SLED Field Marketing strategy, insights and performance metrics to the SLED Advisory Board as requested by SLED Area Sales Manager
Work with Carahsoft and other PubSec partners to drive key events
Ability to travel if needed and comply with the company’s travel policy. Travel up to 50%

Our take

GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.

According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.

GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.

Kirsty

Company Specialist at Welcome to the Jungle

Insights

Top investors

15% employee growth in 12 months

Glassdoor (4)

Trustpilot (1.9)

Company

Funding (last 2 of 8 rounds)

Sep 2019

$268m

SERIES E

Dec 2018

$20m

SERIES D

Total funding: $434.2m

Company benefits

We offer benefits to manage your health, wealth, and well-being regardless of location
Flexibility in schedule to be there for life’s important moments
Equity compensation & Employee Stock Purchase Plan offered
Generous Paid Time Off

Company HQ

Financial District, San Francisco, CA

Leadership

Sid Sijbrandij

(CEO)

Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.

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