Senior Manager of Demand Generation, EcoVadis
Business sustainability ratings provider
Job no longer available
Business sustainability ratings provider
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide reliable, globally recognized sustainability rating and insights, enabling all companies to reduce risk, drive improvement and accelerate positive impact on our planet and society.
Role
Who you are
- 7+ years of experience in demand generation, growth marketing, or revenue marketing within B2B SaaS
- Proven ability to build and scale demand generation programs that drive measurable pipeline growth
- Experience working across multiple demand gen channels, including paid media, ABM, gifting, events, outbound, and content syndication
- Strong analytical skills, with experience in attribution modeling, lead scoring, and marketing automation tools (HubSpot, Marketo, Pardot, or similar)
- Familiarity with CRM, BI tools, and marketing analytics platforms
- [Preferred] Background in enterprise B2B SaaS and an interest in ESG initiatives
What the job involves
- As a Sr. Manager/Director of Demand Generation, you’ll be responsible for driving pipeline growth across multiple channels with some junior and cross functional support
- This is a blend of strategy and execution, helping drive our growth roadmap but also step in as a senior IC when needed
- Stand up and execute multi-channel demand generation strategies to accelerate pipeline growth across paid media, ABM, gifting, events, and content syndication
- Partner with Sales, Marketing Ops, and RevOps to optimize the marketing-to-sales handoff, ensuring seamless lead routing and improved conversion rates
- Work with Product Marketing and Content to align campaigns with key messaging, ICP segments, and buyer journeys
- Support global expansion efforts, tailoring demand generation strategies for regional markets
- Lead campaign planning and execution, ensuring consistency in messaging and performance tracking across channels
- Work closely with channel managers (e.g., paid media, events, ABM, and outbound) to ensure demand gen programs are aligned and optimized
- While not a dedicated channel owner, be prepared to step in executionally as a senior IC, providing guidance or hands-on support where needed
- Partner with ABM teams to execute 1:1 and 1:few campaigns, using LinkedIn, gifting, and executive events to engage target accounts
- Collaborate with the events team to ensure virtual and in-person events drive meaningful pipeline and engagement
- Experiment with new channels and tactics, continuously testing ways to expand pipeline beyond traditional demand gen levers
- Partner with Marketing Ops and RevOps to refine lead scoring, attribution modeling, and full-funnel reporting
- Improve visibility into demand gen performance, ensuring clear tracking of pipeline influence and revenue impact
- Support incrementality testing across paid and organic channels to optimize demand gen efficiency
- Develop dashboards and insights to inform marketing leadership on demand generation effectiveness
- Act as a bridge between marketing and sales, ensuring alignment on MQL definitions, lead routing, and follow-up SLAs
- Partner with Marketing Ops, RevOps, and BI teams to ensure data-driven decision-making
- Work with executive stakeholders, providing insights and recommendations on demand generation strategy
Application process
- Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you!
Salary benchmarks
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis is smartly targeting this key area. It currently operates with 130,000 companies of all sizes across more than 180 industries in 220 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $736.5m
Company benefits
- Flexible hybrid working model
- Learning and development
- Wellness programs
- Sustainability events and community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
Company HQ
Chaillot, Paris, IDF
Leadership
Pierre-François Thaler
(Co-Founder & Co-CEO)Previously CEO of B2Build SA, the first B2B marketplace for the European construction industry. They also have experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-Founder & Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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