Senior Paid Search Associate, Zocdoc
$111-150k
API connecting patients to doctors
Be an early applicant
API connecting patients to doctors
1001+ employees
Be an early applicant
$111-150k
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- Motivated by a deep-rooted desire to succeed and drive results
- Autonomous, urgent, and creative - you genuinely love solving difficult problems
- Skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
- Organized, efficient and detail-oriented
- A resourceful and innovative individual who perseveres through challenges
- The kind of person who is self-motivated and proactive in seeking guidance and support when necessary
- 3+ years of experience with Google Ads and Microsoft Ads (including but not limited to Search, Youtube, Demand Gen and Performance Max)
- Strong attention to detail and a proven track record supporting multi-million dollar paid search campaigns
- An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
- Comfortable working with Excel and BI tools (e.g. Looker, Tableau, etc.) to analyze data, generate actionable insights and inform strategic decisions
- Excellent communication and collaboration skills with experience presenting to key stakeholders
What the job involves
- Zocdoc considers its employees to be its most valuable asset
- As a Senior Associate, Paid Search, you will make a significant contribution to the growth of our patient bookings and revenue through Search Engine Marketing (SEM)
- You‘ll drive performance, analyze data, and execute optimizations across Google and Microsoft Ads
- This role requires close collaboration with members of the paid marketing, analytics, and brand teams to execute the channel strategy and achieve company objectives
- Overseeing the day-to-day performance of our Google and Microsoft Ads campaigns
- Develop and implement new campaigns and testing strategies to effectively scale the account
- Manage daily optimizations to ensure we remain on track against channel goals and budget
- Support Senior Marketing Manager in the development and implementation of SEM strategies to produce successful outcomes
- Assisting with channel-level reporting and analysis
- Track KPIs, distill insights from campaign data, and provide regular performance updates to the team
- Partner with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity that could significantly impact the broader business
- Communicating channel results and priorities across the organization
- Effectively convey results and insights to leadership in weekly meetings
- Develop working relationships with cross-functional partners
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Going forward, Zocdoc will continue to invest in its platform to optimize its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(CEO & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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