Demand Generation Lead, Finch
$160-180k
+ Equity
Universal payroll and HR API
Open for applications
Universal payroll and HR API
21-100 employees
Open for applications
$160-180k
+ Equity
21-100 employees
Company mission
Finch's mission is to democratize access to the infrastructure that underpins the employment sector, and unlock much-needed innovations for both employers and employees.
Role
Who you are
- 5+ years of B2B demand, growth, or marketing operations experience
- 2+ years of managing a paid program, including working with design & agencies
- Demonstrated a history of creative problem-solving and executing out of the box campaigns
- Excellent analytics skills - ability to assess not just what happens in one channel but how paid, owned and marketing automation channels work together to effectively drive revenue in a sales-led growth motion
- Insatiable curiosity and passion for data analysis to deliver insights and troubleshooting issues. Ability to make data-driven decisions on where to invest next, what hypothesis to test as well as what to scale down and move on
- Extensive experience developing and measuring multi-channel integrated campaigns that attract, deeply engage and convert prospects into pipeline growth
- Excellent grasp of marketing automation operation in concert with paid digital and SDR/BDR outreach. (we use Hubspot, but experience with Adobe Marketo, Oracle Eloqua, etc.is helpful)
- Great collaboration and communication skills
- Ability to take the lead on a project and see it through from start to finish while making sure your partners and stakeholders are part of the solution
- Ability to spot and operationalize great copy– you won’t always have to do all the writing, but you’ll need to be able to create campaigns for multiple personas and verticals
- Growth experience that is multi-channel including paid, email and offline channels
- Experience in analytics, delivering not just channel performance but insights
- Expert operational proficiency in Hubspot
- Experience with Salesforce
- Experience with Google Analytics, Google Tag Manager, Google Ads, and Google Search Console
- Analytical expertise extracting not just metrics but channel insights
- Experience creating a cross-channel and cross-GTM team testing roadmap Excellent communication, including presentation skills
- Ability to effectively run cross-functional team meetings to align stakeholders across sales, revenue operations and marketing with clear next steps, goals and outcomes
- Experience working with/managing agencies to supplement capacity
What the job involves
- You’ll be the leader for demand generation efforts at Finch, reporting to the VP of Marketing. We’re looking for a hands-on, data-driven digital and account based marketing (ABM) expert and growth marketer to help us drive and expand awareness and accelerate our pipeline. You will own critical business metrics, laddering directly to new business revenue goals and help us build our tech stack to scale
- You will oversee key channels such as paid search & paid social, email marketing, and our new account based marketing (ABM) motion in partnership with the BDR and Sales teams. You will have team/agency support across paid advertising, field marketing, and email. You’ll be joining a small but mighty marketing team of rockstars including Sr PMM and Content leaders to help you operationalize your plans, as well as a standout Revenue Operations leader who will be your partner in tracking and analytics
- Own Demand Generation at Finch, including generating inbound and accelerating outbound via paid advertising, marketing automation and nurture, as well as experiments with offline channels
- Scale our ABM pilot to be a more effective and targeted engine to connect and convert our ICP in partnership with our sales and revenue operations teams
- Drive lead nurture and operational efficiency in our lifecycle/nurture engine
- Own and operate our Hubspot instance and leverage Salesforce in partnership with revenue operations
- Operationalize and scale our paid growth channels through strategic direction on targeting our ICP, launching new campaigns, and mapping channel activity to lead funnel stage to increase sales cycle efficiency
- You’ll work with our paid advertising agency and design contractors to create and execute a systematic testing roadmap to drive results
- Analyze and provide insights on multi-channel marketing performance including paid channels, SEM, webinars, videos, and email nurture to maximize Finch growth
- Extensively use Google Analytics, Google Tag Manager, Google Ads, and Google Search Console for conversion rate optimization, SEO & SEM
- Develop and manage budgets and forecasts, optimizing initiatives for impact on the bottom-line
- Experiment with non-digital channels such as direct mail and gifting (in collaboration with outbound sales) and targeted out-of-home placements
- Support our field marketing program with directed digital outreach and post-event one-to-many nurture. Refine pipeline generation and ROI measurement instrumentation with the revenue ops team. We have some great tools already in place, you’ll get to dream up what’s next!
Our take
HR teams deal with a major headache, using disparate systems for employee information and payroll that don't often line up neatly with one another and require a large amount of manual data entry take make most of their processes work. Finch exists to solve this, providing APIs that allow companes to build a unified process and single dashboard for all a company's HR functions, allowing HR teams to manage employee benefit contributions, onboard new employees and much more without having to manually pull data from spreadsheets, pdfs and internal servers.
Finch isn't the only company to have noticed this problem, and faces major competition in the HR API space such as Merge and Flexspring, as well as products from larger rivals such as Plaid. However, Finch stands aside due to the security features of its product which allows for the data it handles to be encrypted in transit as well as at rest. It also has advanced access management functions to prevent unauthorized people from accessing data moving through the platform.
Finch has recently raised significant funding in a Series B round which will be used to futher develop the product and to hire addition talent, especially in engineering, product and customer success teams. As the company is already revenue positive and the demand for its product is only growing, Finch is well poised for future success.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
90% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2023
$3.5m
LATE VC
Feb 2023
$40m
SERIES B
Total funding: $64.7m
Company benefits
- $1K to build your home office
- 401(k) retirement program
- Equity to full-time teammates
- Stipend for co-working spaces
- $100/month wellness stipend
- Professional development budget
- $600/month stipend for groceries
- Company-wide off-sites twice a year
Company values
- Execution
- Curiosity
- Humility
- Empathy
Company HQ
Panhandle, San Francisco, CA
Articles
Leadership
Jeremy Zhang
(CEO)Studied Electrical Engineering and Economics at Duke University. Was a Y Combinator member in 2020. Worked in R&D at Amazon Robotics, and as an Early Engineer at Smartcar.
Ansel Parikh
(COO)Studied at NYU Stern School of Business and Y Combinator. Worked as an Equity Research Associate. Are an Investor at Kleiner Perkins and Bond.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Finch