Field Marketing Manager, Pigment
DACH
More information about location
Enterprise business planning platform (EMP, CPM)
Open for applications
Enterprise business planning platform (EMP, CPM)
201-500 employees
Open for applications
More information about location
201-500 employees
Company mission
To enable people and businesses to make better decisions.
Role
Who you are
- 3 + years experience within field marketing in a B2B SaaS environment
- Experience of marketing in the DACH region
- Fluent in German and English, both written and spoken
- Proven experience running regional marketing programs that drive pipeline and bookings
- Strong project management and event planning skills
- Experience working with Partners and building scalable Partner marketing programs
- Familiarity with ABM, digital marketing tools, and CRM platforms (e.g., HubSpot, Salesforce)
- Excellent interpersonal skills and ability to collaborate cross-functionally
- Self-starter with a growth mindset and comfort working in a fast-paced, high-growth environment
What the job involves
- As the Field Marketing Manager for the DACH region, you will play a critical role in localizing our marketing strategy, building pipeline through regional campaigns, and working closely with Sales to support growth across Germany, Austria, and Switzerland
- You will lead the planning and execution of field and partner marketing initiatives, from events and webinars to ABM campaigns and localized content, ensuring our message resonates with German-speaking audiences and converts interest into engagement and revenue
- Work hand in hand with the sales and GTM teams in order to develop and execute field marketing programs to drive pipeline and revenue across the DACH region
- Plan and host regional events, including executive dinners, trade shows, and user group meetups
- Partner with the content and digital teams to adapt and create German-language assets and campaigns where appropriate
- Build and manage relationships with regional partners and associations to amplify reach
- Track, analyze, and report on campaign performance, pipeline influence, and ROI
- Work closely with Sales, SC, BDRs, and Revenue Operations to ensure tight alignment and feedback loops
- Be the voice of the customer in DACH, bringing insights back to the central marketing team to refine our messaging and positioning
- Localize and execute ABM campaigns, working closely with sales to identify target accounts and opportunities
Our take
In an ever-changing world, demand for more effective and accessible planning tools is rising. Pigment is meeting this demand with its business planning platform.
Pigment’s platform is disrupting a market that has long been dominated by generic spreadsheet programs like Excel. Its primary focus lies on forecasting and planning, enabling businesses to model and test outcomes. This is designed to improve the efficacy and reliability of decision making.
Taking on incumbents such as Excel, which boasts around one billion users, is no easy feat. However, Pigment’s innovative forecasting tools, ease-of-use and significant funding should give it a fighting chance in a market that is continuing to make space for disruptors. They have attracted impressive clients including Figma, PayFit, and Gong.
Freddie
Company Specialist at Welcome to the Jungle
Insights
83% employee growth in 12 months
Company
Employee endorsements
Opportunities to learn
"The beauty of Pigment is we can support so many industries. This means every conversation there is an opportunity to learn about how other..."
Funding (last 2 of 5 rounds)
Apr 2024
$145m
SERIES D
May 2023
$80m
SERIES C
Total funding: $388.9m
Company benefits
- Healthcare including dental
- Brand new offices in the heart of Paris, London (Liverpool Street), New York and Toronto
- One company offsite every year in Paris
- Generous maternity (16 weeks full pay) /paternity leave (5 weeks full pay + 4 weeks half time work but fully paid)
- 50% home work stipend covered by Pigment
- Free Lunches
- Monthly office socials. Quarterly team socials
- Hybrid work policy (40% remote)
- 50% travel paid for
Company values
- Thrive together - We can only win as a team. We are all founders and do the right thing for our peers, Pigment, customers, partners, and the planet
- Never settle - Aim to become the best at what you do by delivering with rigor and ambition every day. Delivering for us means to build a passionate Pigment community
- Go for it - We are biased towards action. Every action leads us to learning and these learnings get us one step closer to our mission
- Be real, be humble - We are generous with our feedback, open to change our views and we approach it with empathy, knowing everyone is trying to do the best for Pigment
Company HQ
Arts-et-Métiers, Paris, France
Articles
Leadership
Romain Niccoli
(Co-CEO)Previously founded Criteo, where they served as CTO for 11 years. Went onto co-found LESS in 2017. Is an Advisor for Remeniz and Ledger.
Eléonore Crespo
(Co-CEO)Worked at Google for 3 years, first as Product Analyst and then as Financial Analyst. Has been a Board Observer at Slite, Spendesk, and Alan.
People progressing
Tania joined as a CSM and was amongst our first London hires! She quickly impressed and today holds the role of Team Lead for our CSMs in EMEA. She also Co-leads our DEI Council.
Diversity, Equity & Inclusion at Pigment
Tania Pennick (CSM Team Lead, EMEA)
- Company commitments and policy relating to DEI, including commitments regarding Next40
- All Pigmenauts go through annual unconscious bias training
- We have a dedicated employee run DEI Council, and bi-weekly meetings for this team
- We pass our job adverts through gender indexing to ensure they are neutral in content style
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