Marketing Operations Manager, SmithRx
Member Communications
Next-generation pharmacy benefits
Be an early applicant
Next-generation pharmacy benefits
201-500 employees
Be an early applicant
201-500 employees
Company mission
To reduce the complexity and costs of pharmacy benefits for America's employers and patients.
Role
Who you are
- 5+ years of experience in high volume B2C or B2B2C Marketing Ops, Comms Ops, or Transactional Messaging, with hands-on experience actively deploying campaigns
- Proven track record of building and routing complex, multi-step customer journeys and trigger-based campaigns in enterprise platforms
- Experience managing dynamic content at scale (Logic: "If Member_State = CA, then show Disclosure_X")
- Experience using and administering multi-channel communications platforms (Braze, Iterable, Salesforce Marketing Cloud, or similar), handlebar/liquid experience, and integrating those with other data sources
- Familiarity with campaign QA tools (e.g., Litmus, Email on Acid) and a strong understanding of email/SMS deliverability and compliance best practices (CAN-SPAM, TCPA)
- Proficiency in SQL and experience working with JSON/API-driven communication platforms (e.g., Lob, MessageGears)
- A security-first mindset: You treat every data field and every deployed message as if it were your own medical record
What the job involves
- You are the "Engine Room" of the MCSS (Member Communications Shared Services) team. In this role, your primary customer isn't the member—it's the data
- You are responsible for the technical plumbing that connects our internal member database to our delivery platforms (email, SMS, and physical print houses), as well as the day-to-day execution of the communications flowing through those pipes
- At SmithRx, data integrity is a legal requirement. You will collaborate with the internal business systems and data teams to manage the tools, APIs, and data pipelines that ensure 100% accuracy in member personalization, while actively building, testing, and deploying the campaigns that reach our members
- Systems infrastructure: Co-own the integration between SmithRx’s internal platforms and communication vendors (e.g., Salesforce, Braze/Iterable, etc.)
- Data Mapping: Help define and maintain the logic for how member fields (Name, RX_Number, Copay_Amount) are injected into templates
- Campaign Execution: Build, schedule, and deploy multi-channel communication journeys (Email, SMS, Print). Construct complex audience segments, configure trigger-based workflows, and manage the end-to-end deployment of both ad-hoc notices and always-on transactional messages
- Technical QA: Build automated checks to flag data anomalies before communications are triggered, and conduct rigorous pre-flight testing on all campaigns
- Translate business and regulatory requirements into executable, logic-driven campaign workflows within our communication platforms
- Help manage the data pipeline for multi-channel communications, including complex permissions and transactional message sends
- Perform exhaustive campaign QA, including rendering tests, dynamic content validation, link tracking, and audience sizing checks to guarantee zero-defect deployments
- Monitor campaign performance and deliverability in real-time, proactively triaging any send-volume bottlenecks, platform outages, or spam-trap issues
- Manage the technical relationship with the direct mailer system, including SFTP file transfers, print-proof automation, and production timelines
- Collaborate with our internal business systems team to ensure messages and letters are synced back to the internal member record for internal team visibility
- Troubleshoot message deliverability to ensure SmithRx remains compliant with delivery laws
Our take
PBMs (Pharmacy Benefit Managers) save payers and patients 40% to 50% on prescription drug and related medical costs in the US, compared to what they would spend without them. It’s generally accepted, though, that PBMs are working for profit and not solely on the customers benefit.
SmithRx is a company looking to reduce complications in the current system with its innovative PBM structure. It uses its cloud-based technology to present the most cost effective options transparently to self-insured businesses, supporting them in getting the lowest cost drugs they can, as well as making the transition to these alternatives seamless.
It does this by partnering with innovative drug companies, as well as applying coupons and making use of available savings and assistance programs. As the company does not take economics from the supply chain, it is able to work for its customers with no hidden agendas. And with significant growth, cost savings, customer satisfaction, and market traction in 2024, the company is very much on track for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Jan 2024
$60m
SERIES C
Mar 2022
$20m
SERIES B
Total funding: $97.5m
Company benefits
- Wellness: Extensive Medical, Dental and Vision plans
- Life and Disability: Fully paid Life Insurance and Disability coverage
- Parental Leave: Paid leave benefits for new parents
- Career Growth: Training, development and advancement support
- Vacation Time: Generous and flexible paid time off
Company HQ
South Park, San Francisco, CA
Leadership
Jake Frenz
(Founder & CEO)Previously worked as Director of Plan Operations at CollectiveHealth and Project Director at Anthem Inc.
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