Campaign Manager, Kargo
Mobile advertisement platform
Open for applications
Mobile advertisement platform
501-1000 employees
Open for applications
501-1000 employees
Company mission
Kargo's mission is to empower advertisers to break convention and build connections with consumers on the most important screen today—the phone.
Role
Who you are
- BA/BS preferred
- Previous knowledge in client services, ad operations and serving solutions a plus, especially DFP
- 2-3 years previous experience
- Must be comfortable with complexity and thinking on multiple levels of abstraction; demonstrated use of critical thinking techniques
- Excellent judgment and acute sense of self-awareness
- Experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets
- Proven communication, questioning, and listening skills in formal and informal settings
- Effective time management skills – ability to prioritize and meet deadlines
- Comfort with fast-paced, dynamic working environment with shifting priorities
- Proficient in different 1st party and 3rd party reporting, (DFP, DFA, Moat, Atlas, DV and IAS, etc..)
- Understanding of programmatic operations (header bidding, PMP, PG, AG, Server to Server, etc)
What the job involves
- The Campaign Manager is a member of the campaign management team, which provides services to our clients and ad sales through campaign management, delivery management, performance optimizations, creative troubleshooting, and programmatic channel management
- The Campaign Manager will be responsible for the activation of online advertising campaigns across Kargo including setup, QA, and launch mobile direct and programmatic ad campaigns
- You will work with both internal teams and external parties to ensure campaign delivery objectives are met
- You will have expert knowledge of ad serving systems and a passion for new and emerging technologies
- You will also have a collaborative and “can do” attitude to help interface with our Analytics and Media team and deliver exceptional media solutions
- Perform pre-launch activities, including: campaign builds, site list adjustments, snippet generation, and other tasks
- Own pacing & delivery of campaigns
- Accurate campaign setup and on-time launch; maintain proper budgeting within ad servers to limit leakage or over-run revenue
- Communicate with Sales Planning team when campaigns are under-pacing, to secure additional inventory
- Work with Client Services Manager to optimize campaign performance against client
- KPIs and communicate when faced with campaign pacing issues
- Provide 1st & 3rd party reports on scheduled or ad hoc basis
- QA line items to ensure proper set up, ensuring various types of creative tags and pixels are properly trafficked within DFP
- Ability to troubleshoot issues independently before escalating to next level
- Submit troubleshooting tickets within selected ticketing management system
- Update campaign trackers with correct campaign/placement/line item information and 3rd party delivery
Our take
The way in which advertisers reach out to their audiences has changed dramatically over the last decade, primarily due to the invention of the smartphone. Whilst mobile ads have existed since the beginning of smartphones, most rely on technology that was built for desktops, resulting in bad advertising and missed opportunities.
Kargo provides a mobile advertising platform for marketers and publishers, helping them to deliver better business outcomes by leveraging advertising technology designed specifically for mobile. The company achieves this by directly integrating optimized impressions from the best-performing publishers within its specialized supply, using tangible identity metrics to analyze and improve advertiser KPIs, and overall facilitating personalized and mobile-optimized advertising.
The company acquired Videobyte (a video advertising platform for Connected TV) in early 2023 to expand operations into the relatively young digital TV industry and its lucrative TV formats. Bringing video, publisher tools, and unique formats to Kargo's omnichannel, this acquisition indicates a diversification of mediums for the advertising provider, who already has a firm grip on both mobile and desktop advertising platforms.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- Self Starter - Take initiative. Prioritize the best possible outcomes for our clients and our company. Work confidently and independently, anticipate and embrace challenges and learn from setbacks. Be the go-to resource for colleagues and clients
- Team Player - Work together. Trust, empower and champion each other to cultivate the best ideas and optimize performance. Listen actively, engage respectfully and share ownership and accountability. Be collaborative and inclusive in ideation, decision making and execution
- Innovator - Be brave. Challenge the status quo to make Kargo and its clients stand out from the crowd. Leverage unique perspectives to drive the company and industry forward. Be a change agent and thought leader and inspire others to do the same
Company HQ
Lower Manhattan, New York, NY
Articles
Leadership
Karry Kargman
(CEO)Experience as Corporate Business Developer for Intel Venture and Corporate Strategist for Intertainer.
Salary benchmarks
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