Product Marketing Manager, Kiavi
$82.5-124.3k
+ 5% Bonus
Simplifying the financing process for real estate projects
Posted today
Simplifying the financing process for real estate projects
201-500 employees
Posted today
$82.5-124.3k
+ 5% Bonus
201-500 employees
Company mission
Kiavi's mission is to bring technology-driven and innovative products and services to real estate investors.
Role
Who you are
- 5-8 years of Product Marketing experience with proven results
- Degree in Marketing, Communications or related field preferred
- Experience in developing and managing go-to-market campaigns that deliver results
- Strong attention to detail and comfortable handling multiple ongoing programs with varying priorities, deliverables, and deadlines
- Ability to understand data, derive impactful insights, and create clarity
- Excellent communicator (both verbally & written) with a keen eye for detail and ability to craft compelling narratives
- Familiarity with creating clear KPIs and measuring the success of campaigns throughout the funnel
- Ability to partner effectively with cross-functional teams, including marketing, sales, product, operations, legal, and data science teams
- Nice to have, but not required: you love real estate investing and/or finance
What the job involves
- We are seeking a talented Product Marketing Manager to join the dynamic marketing team at Kiavi, a leading fintech company revolutionizing financing for real estate investors
- As a mission-critical member of our marketing department, you will be responsible for driving compelling product positioning, go-to-market strategies, market and competitive analysis, and campaigns to drive growth for Kiavi’s suite of lending products with a focus on emerging products and markets/segments
- You’ll need an eye for quality and attention to detail, along with an ability to grasp and present our products’ value proposition in a way that resonates with our audience and takes Kiavi’s product marketing programs to the next level
- This role will focus on driving our products’ go-to-market (GTM) strategy, customer acquisition, and market expansion, while fostering trust and loyalty among existing customers
- You’ll need to be — or become — an expert in real estate investing and financing, developing insightful content that resonates with investors
- You'll design campaigns that not only drive product growth but also build trust, authority, and engagement
- The Product Marketing Manager is a go-to-market leader and excellent cross-functional partner whose customer and product knowledge allow them to drive:
- Positioning and Messaging: Develop compelling positioning, differentiators, and value propositions that appeal to target audiences/buyers. This is brought to life in creative, compelling messaging that resonates with real estate investors of all maturity levels
- Go-To-Market Strategy and Execution: Use in-depth product and market intelligence to build and manage the GTM strategy for Kiavi’s emerging products and markets, creating and executing unique strategies for each product. Lead multi-channel campaigns to drive customer acquisition and loyalty
- Content and Campaigns: In conjunction with Content and Demand, create the content that convinces target audiences to engage with Kiavi and its suite of lending products. Support the customer journey for new and existing customers through a segmentation strategy that delivers the right message at the right time. This includes creating content at every stage of the funnel – from email campaigns to sales collateral – and everything in between
- Metrics and Analytics: Demonstrate an ownership mindset by analyzing GTM campaign performance to optimize results and present insights to a variety of cross-functional partners. Evaluate key performance metrics and find opportunities for further optimization
- Market Intelligence: Become an expert on Kiavi’s brand, products, and target customers. Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify key pain points, motivations, and goals – and use that intelligence to tailor messaging and GTM activities accordingly
- Cross-Functional Partner: Effectively partner with Heads of Lending, Marketing, Revenue Operations, Sales, Operations, and Data for go-to-market strategies and activities
Our take
Whether flipping or renting houses, real estate investors often require quick financing to close a transaction. Kiavi (previously LendingHome) is a lending company that focuses exclusively on lending to real estate investors, with an automated platform that makes use of machine learning and predictive-analytics to help prevent investors overstretching.
The company has grown to become one of the leading lenders to real estate investors in the country. The company has provided more than $13 billion in funded loans.
An impressive debt funding round of $300 million in early 2025 comes off the back of a 46% year-over-year loan-marking increase in 2024. Despite a slow housing market, the company is well set to help revitalize the $25 trillion worth of aged US housing stock to help ensure housing for millions of Americans.
Steph
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2020
$75m
SERIES E
Oct 2017
$57m
SERIES C
Total funding: $241.2m
Company benefits
- Lunch & snacks
- Paid parental leave
- Commuter benefits
- Equity
- Work from home opportunities
- Health insurance
- Flexible PTO
Company HQ
Financial District, San Francisco, CA
Leadership
Arvind Mohan
(CEO)Began working for the company in 2016 as the Chief Operating Officer until being promoted to CEO in Feb 2023. Former Director of Securitized Products Trading at Barclays.
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