Lifecycle Marketing Director, Kraken
$155-234k
+ Equity and bonus. Salary applicable to US applicants only and may vary with location
Cryptocurrency exchange
Job no longer available
Cryptocurrency exchange
501-1000 employees
Job no longer available
$155-234k
+ Equity and bonus. Salary applicable to US applicants only and may vary with location
501-1000 employees
Company mission
To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion.
Role
Who you are
- The ideal candidate will have strategy and leadership experience in creating innovative and engaging lifecycle programs in a results-driven environment
- You should have proven success improving metrics across activation, retention, and reactivation, plus experience developing ambitious experimentation roadmaps
- All of this should come with a highly data-driven, customer-centric approach
- 10+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on acquisition and/or onboarding experiences is a plus)
- Strong leadership presence, with the ability to define and articulate a vision, earn trust with stakeholders, and champion collaboration that improves client growth
- In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do
- Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel)
- Comfort operating in a sometimes ambiguous and/or shifting space; adaptability and ability to identify emerging areas of opportunity
- Experience using data and insights to inform requirements, ideas and strategies, with hands-on experience with related tools/concepts being a plus: Excel, A/B testing, Relational databases, Braze, Tableau, etc
- Experience in high growth companies and within the Crypto industry is advantageous
- Knowledgable and passionate about Crypto
What the job involves
- The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies
- It's a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space
- Kraken is seeking a Director, Lifecycle Marketing to focus on key activation, retention, and reactivation efforts that enhance our client experience while delivering revenue upside for the business
- This leader will be responsible for owning the overarching lifecycle and CRM strategy across a portfolio of products and lead a team focused on engaging and retaining clients through a variety of communication channels, including (but not limited to) email, push, and in-app notifications
- This role requires a high degree of cross-functional collaboration with teams to plan and complete shared goals, delivering seamless experiences across web, app and lifecycle channels
- This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredible visible role in the organization
- Lead the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality
- Build and support a team of hard-working, mission-driven lifecycle marketers
- Own lifecycle OKRs and metrics, with strong intuition and foresight to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals
- Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy
- Continuously improve through an ongoing lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, features, and cadence, deriving insights to tangibly impact initiatives across the org
- Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle
- Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value
Our take
Kraken is one of the world's leading and longest-standing cryptocurrency exchanges, known for its focus on transparency and security. The platform offers trading across a wide range of digital assets and fiat currencies, including USD, EUR, and CAD, and serves millions of users globally. Consistently rated as one of the most trusted and secure exchanges in the industry, Kraken has built a reputation on reliability, users protection, and a commitment to its proof-of-reserves verification that allows clients to independently confirm their holdings.
Kraken allows users to trade and invest in spot and derivatives markets, as well as participate in staking, custody, and tokenized asset products. It was also among the first exchanges to undergo a cryptographically verifiable proof-of-reserves audit and continues to lead with innovations such as tokenized US stocks ("xStocks") for non-US customers and expanded institutional services. Alongside this, the company's offerings are designed to make digital finance more accessible and complaint while supporting traders, investors, and enterprises navigating the fast-evolving crypto landscape.
On top of this success, Kraken reported a standout performance in the third quarter of 2025 - doubling its revenue year-on-year to $648M and boosting quarterly profit margins to nearly 28%. Trading volumes climbed to $562B, while assets on the platform rose to $59B, emphasizing the exchange's growth and strong customer confidence. Having expanded its product suite, strengthened its institutional reach, and invested in governance and compliance, Kraken is now in a position for continued expansion (and, potentially, a future public listing), as one of the most resilient and respected names in the global crypto market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Nov 2025
$800m
LATE VC
Sep 2025
$500m
LATE VC
Total funding: $1.4bn
Company benefits
- Remote-first and work from anywhere
- Competitive salary regardless of location, and the option to be paid in crypto
- Equity grants offered with most roles
- Flexible paid time off
- Wellness Program that includes a fitness coach, free access to wellbeing apps, and a monthly wellness stipend
- Mental health and life coaching benefits for you and your dependents
- Startup-level autonomy with the scale and learning opportunities of a global platform
- Remote workstation set-up bonus
- And more!
Leadership
David Ripley
(Co-CEO)David joined Kraken in 2016 as COO and became Co-CEO in 2023. Prior to this, he co-founded Glidera where he served as the CEO for nearly 3 years. He also spent over 6 years at The Boston Consulting Group, joining as a Consultant before becoming a Project Lead and then Principal.
Arjun Sethi
(Co-CEO)Arjun is the co-founder of Tribe Capital, Foundation, Termina, and Kapital.
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