Vice President of Marketing, Obligo

• 10+ years of marketing experience, including senior leadership roles
• Proven success scaling marketing at a B2B or B2B2C SaaS or fintech company
• Strong background in demand generation and revenue-driven marketing
• Experience partnering closely with Sales, Product, and executive leadership
• Strategic thinker with a hands-on execution mindset
• Exceptional communication and storytelling skills
• Data-driven and comfortable operating in trust-based or regulated environments

Desirable

• Obligo is looking for a Vice President of Marketing to lead our marketing strategy and execution as we scale the business and expand our market presence
• This is a strategic and hands-on leadership role responsible for driving growth, shaping our brand, and ensuring that Obligo’s story is told clearly, credibly, and consistently across all audiences
• You will own Obligo’s end-to-end marketing function, including brand and positioning, demand generation, product marketing, and lifecycle engagement
• You will work closely with Sales, Product, Risk, and the executive team to drive measurable business impact
• Define and lead Obligo’s marketing vision and strategy in alignment with company goals
• Build, manage, and mentor a high-performing marketing team
• Establish clear KPIs and ensure marketing initiatives drive pipeline growth, adoption, and revenue
• Serve as a core member of the leadership team, contributing to company-wide strategy
• Own pipeline generation across channels including paid, organic, content, partnerships, events, and ABM
• Partner closely with Sales on ICP definition, go-to-market strategy, and funnel optimization
• Use data, experimentation, and attribution to improve CAC, conversion rates, and ROI
• Scale marketing programs across SMB, mid-market, and enterprise segments
• Own Obligo’s brand identity, positioning, and messaging across all touchpoints
• Lead product marketing efforts including launches, narratives, competitive positioning, and sales enablement
• Translate complex fintech concepts into clear, compelling, and trustworthy value propositions
• Oversee renter- and customer-facing marketing communications
• Build lifecycle programs that drive adoption, engagement, retention, and trust
• Partner closely with Product and UX to ensure a cohesive and consistent customer experience
• Lead PR, communications, industry events, and thought leadership initiatives
• Support strategic partnerships through co-marketing and joint go-to-market efforts