VP of Demand Gen, Halcyon
$250-325k
This role may be eligible for additional discretionary bonuses/incentives, and equity in the Company
Cybersecurity tools to protect against ransomware
Be an early applicant
Cybersecurity tools to protect against ransomware
201-500 employees
Be an early applicant
$250-325k
This role may be eligible for additional discretionary bonuses/incentives, and equity in the Company
201-500 employees
Company mission
Halcyon is on a mission is to defeat ransomware.
Role
Who you are
- The right candidate will lead a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas
- Experience in with B2B enterprise software (cybersecurity is a plus)
- Experience managing high performing demand, field, digital and partner marketing teammates as well as websites
- Familiarity with partner marketing or field/channel GTM motions
- Startup or high-growth company background
- Comfortable building systems and strategies from the ground up in a fast-paced environment
- 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company
- Proven track record of owning pipeline targets and delivering measurable results
- Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products)
- Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
- Strong analytical mindset and ability to connect marketing performance to revenue outcomes
- Excellent communication, collaboration, and leadership skills
What the job involves
- Direct Reporting Line: CMO
- The Vice President, Demand Generation leads all North America demand generation activities for Halcyon
- This highly visible, strategic, and cross-functional role will drive qualified pipeline and bookings growth in our target market segments across multiple geographies
- Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments
- Lead and mentor a team of demand marketers focused on pipeline creation and acceleration
- Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources
- Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more
- Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences
- Build and constantly refine customer journeys on the Halcyon website to maximize conversions
- Collaborate with product marketing on value-driven messaging and audience segmentation
- Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication)
- Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity
- Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops
- Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency
- Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent
- Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging
- Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
- Key Success Metrics:
- Marketing sourced and influenced ARR
- Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
- Marketing ROI
Our take
As cyber attacks become increasingly complex, especially in the mode of ransomware, companies such as Halcyon are becoming an ever more important weapon in the fight for cybersecurity. Though only formed in 2021, its founders have extensive experience as researchers at cybersecurity unicorn Cylance, amongst other notable companies in the sector.
Halcyon’s product stands out from similar - and abundant - offerings thanks to its melding of multi-proprietary advanced prevention engines and AI models designed specifically to seek out and destroy ransomware threats. It's the flexibility and reactivity of these two multi-tiered facets that have made Halcyon a trusted partner for companies on the Forbes Global 2000 list.
With significant funding behind it, we expect Halcyon will continue to ramp up the development of its platform's features and expand its customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$100m
SERIES C
Dec 2023
$40m
SERIES B
Total funding: $204m
Company benefits
- A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
- Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
- Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
- Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Jon Miller
(CEO & Co-Founder)Previously CEO and Founder at Boldend, Advisory Board member at Cylance, Vice President at Accuvant LABS, Managing Consultant at IBM.
Ryan Smith
(CTO & Co-Founder)Currently Owner at Hustle Labs. Previously Chief Research Officer at Boldend, Advisory Board Member at Cylance.
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