Director of Product Marketing, Greenhouse Software
$183.3-218k
Applicant tracking software and hiring platform
Be an early applicant
Applicant tracking software and hiring platform
501-1000 employees
Be an early applicant
$183.3-218k
501-1000 employees
Company mission
To help every company become great at hiring.
Role
Who you are
- A team builder and coach who hires, develops, and inspires PMMs - creating clarity, psychological safety, and accountability while raising the craft bar across the function
- A cross‑functional collaborator who can align Product, Sales, CS, and Marketing around clear narratives and plans—and keep complex work moving forward
- A strong storyteller who distills complexity into crisp, differentiated positioning and messaging that resonates with executive and practitioner audiences
- An upstream strategist who enjoys research and packaging work - ICP definition, personas/JTBDs, offers, and clear value articulation
- A launch leader who thrives on sequencing, dependencies, and orchestration, ensuring internal readiness and external impact across every tier
- An Enterprise‑savvy marketer who understands complex buying cycles, multi‑stakeholder deals, and how PMM enables pipeline, win rate, and expansion
- 10+ years in B2B SaaS product marketing or corresponding mix of marketing experience or education (including 5+ years leading launches and core product PMM); Enterprise experience strongly preferred
- 2-3+ years people management experience is needed
- Demonstrated success shaping upstream work (research, ICPs, personas/JTBDs, evidence‑backed positioning) and translating it into downstream GTM and adoption
- Exceptional storytelling and writing skills; you simplify complexity and create frameworks others can run with
- Strong cross‑functional leadership—able to align Product, Sales, CS, and Marketing around plans, trade‑offs, and timelines
- Proven people manager—hires, develops, and retains high‑performing PMMs; sets clear goals, provides ongoing coaching/feedback, and builds psychologically safe, accountable, and inclusive teams
- Experience building and executing tiered launch programs and enablement that improves internal readiness and external impact
- Analytical and outcome‑oriented mindset; comfortable defining metrics, instrumenting programs, and presenting readouts that inform decisions
- Executive presence and excellent stakeholder management; effective at influencing decisions with clarity and evidence
- Experience marketing platform‑level offerings and multi‑product stories
- Deep familiarity with HR tech or adjacent domains is preferred
- Comfortable operating in fast‑moving environments with emerging products and evolving narratives, is preferred
- Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply
- Applicants must be currently authorized to work in the United States on a full-time basis
What the job involves
- This director will lead the strategy and execution for our core product portfolio, drive go-to-market for emerging businesses, orchestrate high‑impact product launches, and drive segment marketing for our Enterprise audience
- In this fullstack people leadership role, you’ll shape how we position and package our most important capabilities, partner closely with Product to validate problems and influence roadmap, and create the storytelling and enablement that drives adoption and revenue, especially in Enterprise.
- You’ll also lead and develop a high‑performing PMM team, setting clear goals, coaching for craft, establishing healthy operating rhythms (planning, reviews, readouts), and modeling inclusive, accountable leadership across cross‑functional teams.
- Own product marketing for Greenhouse’s core product portfolio; define positioning, messaging, and value stories that scale across segments, with emphasis on Enterprise
- Lead PMM for emerging businesses - translate early signals into testable positioning, partner with Product on validation, and define commercialization paths (offers, packaging recommendations, entry motions)
- Lead, hire, and develop a high‑performing PMM team - set goals and craft standards, provide ongoing coaching/feedback, foster inclusion and psychological safety, and build career paths
- Establish the PMM operating cadence - annual/quarterly planning, launch tiering, readiness reviews, enablement, and post‑launch readouts, driving accountability and continuous improvement
- Run the cross‑functional GTM process for product launches (tiering, timelines, readiness, channels, measurement) across Product, Sales, CS, Brand, Content, and Demand Gen
- Own Enterprise segment marketing for the product portfolio - segment insights, narratives, executive stories, and sales/CS enablement tailored to complex use cases and buying committees
- Drive upstream research and packaging: define ICPs and segmentation, build personas/JTBDs, synthesize customer and market evidence, and shape clear “problems we solve” and proof points
- Create and maintain product/solution messaging frameworks and narrative arcs used across web, content, field, and campaigns
- Build and deliver enablement that equips Sales and CS to tell the story (narratives, pitch and demo guidance, objection handling, customer evidence)
- Partner with Product on roadmap influence and launch readiness, ground decisions in customer research, adoption data, and segment requirements
- Establish success measures for launches and PMM programs; instrument adoption, usage, content utilization, and commercial impact with clear readouts and next‑step recommendations
- Collaborate with Brand and Integrated Marketing to bring a “drumbeat of innovation” to market, connecting launches to broader narratives and integrated campaigns
- Additional projects and responsibilities as business needs require
Application process
- The anticipated closing date for this role is January 30th, 2026.
Our take
Quality candidates are in demand and have options. It's not easy for companies to make the perfect hire. They face recruitment challenges. Firstly, they have to find the right people to interview. And secondly, they have to demonstrate that they have the right job for them.
Greenhouse is a hiring software company that helps companies optimize their recruitment and become great at it. With over 7,500 customers, the company supports some of the world's most successful companies such as Buzzfeed, Booking.com, HubSpot, and J.D. Power.
In January 2021, TPG Growth acquired a majority stake in Greenhouse with an investment of approximately $500M to support their commitment to improve diversity and reduce inequality in the hiring process.
Since the acquisition, Greenhouse has experienced significant growth, increasing revenues from $86.4M in 2021 to $266.3M in 2024. Its fair to say, the company is seeing great success and it doesn't seem to be slowing down anytime soon.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2018
$50m
SERIES D
Aug 2015
$35m
SERIES C
Total funding: $111.5m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Daniel Chait
(CEO)With a background in Software Engineering, they co-founded Business Velocity and Lab49, where they worked for almost 10 years. In January 2012, they co-founded Greenhouse Software.
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