Senior Partner Marketing Manager, Okta
Global System Integrators
$154-230k
+ Bonus. Salary applicable to California (excluding San Francisco Bay Area), Colorado, New York, and Washington applicants, may vary for other locations
Management platform securing resources from cloud to ground
Open for applications
Management platform securing resources from cloud to ground
1001+ employees
Open for applications
$154-230k
+ Bonus. Salary applicable to California (excluding San Francisco Bay Area), Colorado, New York, and Washington applicants, may vary for other locations
1001+ employees
Company mission
To improve the connections between people and tools to make companies more productive and secure.
Role
Who you are
- The ideal candidate is a strategic marketer with a deep understanding of the Global System Integrator (GSI) ecosystem, partner marketing frameworks, and how to develop joint go-to-market strategies with our partners
- Experience with global system integrators is crucial for this role. A solid understanding of security tech stacks and the identity landscape is highly valued
- 10+ years of experience in partner marketing within the SaaS industry
- Strong understanding of the GSI ecosystem, partner dynamics, and co-marketing best practices
- Proven success in developing and implementing impactful global partner marketing programs that drive measurable results
- Demonstrated ability to collaborate effectively with regional field and partner marketing teams to drive consistent execution across geographies
- Core marketing fundamentals including demand generation, account-based marketing and journey creation
- Strong analytical skills and the ability to translate data into actionable insights and strategic recommendations
- Excellent communication, presentation, and interpersonal skills, with the ability to influence and build relationships at all levels
- Up to 30% travel may be required
What the job involves
- Okta is seeking an ambitious and impact-driven Senior Partner Marketing Manager to champion our marketing strategy and execution with our large scale Global System Integrators (GSIs)
- In this pivotal role, you will be responsible for developing and implementing marketing programs to, with and through our partners to enhance awareness, drive joint demand, and increase partner-driven pipeline and ACV
- This person will serve as the global quarterback for GSI marketing, ensuring alignment between global and regional initiatives and orchestrating activities that drive business impact
- GSI Marketing Strategy: Develop and execute marketing strategies that align GSI engagement with Okta’s business objectives and revenue goals
- Market to GSIs: Develop a bespoke 1:1 Account-Based Marketing (ABM) blueprint for your partners to elevate awareness and achieve desired business results
- ABM for Top Accounts: Drive joint ABM initiatives with GSIs specifically to expand opportunities within our most strategic accounts, including the G2K
- Direct Demand Generation: Collaborate with regional partner marketing and field marketing teams to design and implement demand generation campaigns with GSIs that increase awareness, create leads, and accelerate pipeline with and through partners
- Thought Leadership: Work with GSI partners and external agencies to develop co-branded content, case studies, webinars, and event speaking engagements to showcase joint successes and establish market leadership with our partners
- Stakeholder Alignment: Build strong relationships with partner managers, ecosystem stakeholders, and the extended marketing team to ensure seamless execution of global and regional partner campaigns
- Performance Analysis: Track, analyze, and report on key metrics to optimize marketing investments and measure partner-driven pipeline and ACV growth
- Event Leadership: Partner with the events team to sell sponsorships to GSIs, drive partner attendance, and ensure a high-value partner experience for our flagship events, including Oktane, Oktane on the Road, Identity Summits, and SKO
Our take
Okta started off as an identity company where organisations, large and small, could tap into the company to have a single sign-on interface to access all cloud applications now centralised. Okta has since expanded to provide identity management at the device as well as the server level.
The new approach towards network security is increasingly based on identification and authentication, and Okta is on track to become the go-to vendor in the space. They aim to do so by developing products that enable people to access applications and other tools more smoothly and securely than ever before.
Okta has taken strides towards expansion through significant employee growth and shuffling executive leadership. The company has also made lateral moves such as tackling governance concerns, opening up new paths for revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2015
$75m
SERIES F
Jun 2014
$75m
SERIES E
Total funding: $229.3m
Company benefits
- Work from home opportunities
- Health + Wellness
- Financial Benefits
- Pay + Incentives
- Time Off
- Everyday Living
- Resources
Company HQ
The East Cut, San Francisco, CA
Leadership
Todd McKinnon
(CEO)VP of Development at Salesforce.com and has nearly a decade of experience in various engineering and leadership roles at PeopleSoft.
Frederic Kerrest
(Vice Chairman)Worked in Sales and Business Development at Salesforce.com, and previously co-founded high-tech consulting firm Meridian Global Solutions.
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