Marketing Manager, Togetherwork

• Bachelor's degree
• Three or more years of experience in demand generation marketing
• Experience working with HubSpot
• Excellent organizational skills and ability to multi-task
• Ability to develop and execute marketing and lead generation plans
• Ability to analyze and interpret data
• An unquestionable work ethic and the ability to accomplish established goals
• Excellent written and verbal communication skills
• An in-depth knowledge and understanding of marketing technologies and social media platforms
• A working knowledge of the principles of SEO
• Must be able to collaborate with Sales team members and work closely in partnership

Desirable

• The Marketing Manager for Higher Education provides leadership and coordination of all marketing functions across the Fraternal vertical solution at Togetherwork
• The Manager develops and implements marketing strategy to generate leads via marketing campaigns and tradeshows
• Manager tracks return on investment and key performance indicators
• This role has no direct reports, but is supported by a larger marketing team
• In collaboration with VP of Marketing, Develop the policies, tools and systems the company needs to advance the company's mission and objectives and to promote bookings, revenue, profitability and growth
• Managed provided budgets and review activity reports and financial statements to determine progress in attaining objectives and revise plans in accordance with current conditions
• Develop, monitor performance and execute the product's marketing plan to drive high quality leads to the sales pipeline and retain customers
• Achieve lead generation goals (MQLs and SQLs)
• Define buyer personas and determine market messaging
• Conceptualize and create engaging and brand-consistent campaigns to generate leads and promote new products and features using a variety of channels including SEO, Google, Facebook and other platform ad buying, email distribution, social media, high velocity sales cadences, blog and content creation
• Create standard presentations
• Create and maintain an editorial calendar to effectively manage consistency and frequency of messaging across all appropriate channels
• Monitor company-wide adherence to product Brand Standards through all aspects of product operations
• Manage marketing tradeshows from beginning to end, to include concept ideation, logistics and execution for major industry events. NOTE: you will be supported by the central events team to manage logistics such as shipping, etc
• Work closely with Sales Team to ensure successful onsite/ live event planning and execution, with shared goal of driving MQLs and brand recognition
• Establish closed-loop analytics with Sales to understand how marketing activities convert into customers
• Deliver weekly and monthly reporting to the management team and actively monitor the contribution and ROI of marketing to overall revenue targets