Marketing Manager, Togetherwork

$70-80k

Salesforce
Hubspot
Mid level
Remote in US
Togetherwork

Mission-critical software & payments solutions

Open for applications

Togetherwork

Mission-critical software & payments solutions

201-500 employees

FintechB2BEnterprisePaymentsSaaS

Open for applications

$70-80k

Salesforce
Hubspot
Mid level
Remote in US

201-500 employees

FintechB2BEnterprisePaymentsSaaS

Company mission

To ignite the spirit of unity, empower collective growth, and propel communities toward extraordinary achievements.

Role

Who you are

  • Bachelor's degree
  • Three or more years of experience in demand generation marketing
  • Experience working with HubSpot
  • Excellent organizational skills and ability to multi-task
  • Ability to develop and execute marketing and lead generation plans
  • Ability to analyze and interpret data
  • An unquestionable work ethic and the ability to accomplish established goals
  • Excellent written and verbal communication skills
  • An in-depth knowledge and understanding of marketing technologies and social media platforms
  • A working knowledge of the principles of SEO
  • Must be able to collaborate with Sales team members and work closely in partnership

Desirable

  • Fraternity/sorority membership, or equivalent industry knowledge
  • Experience working with Salesforce

What the job involves

  • The Marketing Manager for Higher Education provides leadership and coordination of all marketing functions across the Fraternal vertical solution at Togetherwork
  • The Manager develops and implements marketing strategy to generate leads via marketing campaigns and tradeshows
  • Manager tracks return on investment and key performance indicators
  • This role has no direct reports, but is supported by a larger marketing team
  • In collaboration with VP of Marketing, Develop the policies, tools and systems the company needs to advance the company's mission and objectives and to promote bookings, revenue, profitability and growth
  • Managed provided budgets and review activity reports and financial statements to determine progress in attaining objectives and revise plans in accordance with current conditions
  • Develop, monitor performance and execute the product's marketing plan to drive high quality leads to the sales pipeline and retain customers
  • Achieve lead generation goals (MQLs and SQLs)
  • Define buyer personas and determine market messaging
  • Conceptualize and create engaging and brand-consistent campaigns to generate leads and promote new products and features using a variety of channels including SEO, Google, Facebook and other platform ad buying, email distribution, social media, high velocity sales cadences, blog and content creation
  • Create standard presentations
  • Create and maintain an editorial calendar to effectively manage consistency and frequency of messaging across all appropriate channels
  • Monitor company-wide adherence to product Brand Standards through all aspects of product operations
  • Manage marketing tradeshows from beginning to end, to include concept ideation, logistics and execution for major industry events. NOTE: you will be supported by the central events team to manage logistics such as shipping, etc
  • Work closely with Sales Team to ensure successful onsite/ live event planning and execution, with shared goal of driving MQLs and brand recognition
  • Establish closed-loop analytics with Sales to understand how marketing activities convert into customers
  • Deliver weekly and monthly reporting to the management team and actively monitor the contribution and ROI of marketing to overall revenue targets

Our take

Togetherwork specializes in providing software and payment solutions tailored for member-based organizations. The company offers a suite of tools designed to enhance group management, member engagement, and financial operations.

The company has built a strong reputation for supporting organizations in their growth and operational needs. With solutions that are crafted to simplify membership management, improve communication and optimise payment processes, organizations can deliver high-quality services to their members and constituents.

Recently, the company secured substantial funding, highlighting backers' faith in the company. This funding will support the company's plans to enhance its capabilities and expand its reach, continuing its mission to strengthen member-based organizations and contribute to their growth and success.

Steph headshot

Steph

Company Specialist at Welcome to the Jungle

Insights

Few candidates hear
back within 2 weeks

Company

Company benefits

  • Medical, dental, and vision insurance options
  • 100% Employer paid short/long term disability
  • Basic Life
  • 401(k) option with 100% company match
  • Flexible paid personal/vacation time built on mutual trust and accountability
  • 10 sick days annually
  • 10 company paid holidays
  • 6 weeks paid parental leave
  • Pet Insurance
  • Medical Travel Benefits
  • Infertility Benefits
  • Teladoc
  • Employee Assistance Program
  • Wellness Benefits & Engagement Platform

Company values

  • Purpose
  • Belonging
  • Growth

Company HQ

Civic Center, New York, NY

Leadership

They have spent most of the past 20 years as a Software and Payments Entrepreneur and Executive, nurturing and growing successful fintech companies.

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