Senior Paid Social Media Strategist, Later
$105-120k
+ Stock options
2 days a week in office
Influencer marketing and social media management
Job no longer available
Influencer marketing and social media management
1001+ employees
Job no longer available
$105-120k
+ Stock options
2 days a week in office
1001+ employees
Company mission
To help the world's top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI.
Role
Who you are
- Located in Boston, MA and able to come into the office on Tuesdays and Thursdays
- Ability to travel up to 2x a quarter
- Endlessly curious
- Bachelor’s degree in marketing, business or related field
- 6+ years of digital paid social media experience with a proven track record of driving results with influencer campaigns. Agency experience is a plus
- Executional expertise in various advertising platforms, such as, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social media platforms
- Strong preferred: Has obtained relevant certifications (Facebook Blueprint, Google Ads, Google Analytics), and proficiency in digital advertising channels
- Experience launching and managing campaigns in support of internal team members
- Strong analytical and data-driven mindset, with experience analyzing data and metrics to identify areas for optimization
- Dedicated to meeting and exceeding expectations
- Open and responsive to situations that require problem-solving skills
- Excellent communication and collaboration skills, with experience working cross-functionally with marketing, customer, analytics, and product teams
- Strong project management skills, with the ability to manage multiple campaigns simultaneously
- Ability to stay up-to-date with industry trends and best practices to continuously improve performance
What the job involves
- As a Senior Paid Social Media Strategist at Later, you will be responsible for end to end management of paid social media campaign management for Later Influence customers.
- You will be working within Later’s Professional Services team, reporting directly to our Director of Services. We are looking for someone with direct agency experience and a strong ability to collaborate cross-functionally
- Manage paid social influencer campaigns including, planning, setup, quality assurance, testing, measurement/reporting, and optimization across Meta Ads, TikTok Ads, LinkedIn Ads, YouTube Ads, Snapchat Ads, and other social media platforms
- Assist in educating and training new team members in paid social strategy, creation, implementation and reporting
- Managing large budgets and campaigns, acting as a paid social expert, leading cross-department conversations, and contributing to departmental growth
- Work closely with Program Managers and Program Coordinators and provide guidance on ad messaging, creative assets, CTAs, and optimization efforts
- Provide creative & strategic direction on specific initiatives, identifying key messages or creative components that will help clients reach their goals
- Translate strategic recommendations concerning digital experiences into actionable items
- Collaborate with Account Managers & Services account leads to ensure strategies are aligned across all campaign initiatives, establishing training plans to grow the teams knowledge of paid social, and acting as a thought leader
- Assist in new business efforts/sales pitches as needed for existing licenses and net-new proposals
- Forecast performance and spend for future budget recommendations
- Stay on top of advertising, marketing, data, targeting, AI, and automation trends that will move the needle on operations and cost efficiencies
- Manage relationships with key cross functional internal partners and external vendors / partners as needed to ensure campaigns are executed on time and on budget
- Rigorous monitoring and continuous analysis of channel results
- Translate data into clear, concise and actionable insights
- Create and present quarterly, monthly, or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
- Lead consistent experimentation and optimization process to continuously improve results
- Proactively plan and execute different approaches in service to driving maximum results
Our take
Platforms like Instagram, Pinterest, and TikTok have become indispensable for businesses of all sizes, shaping their marketing strategies and driving success. Later specializes in assisting customers in navigating these channels. Offering a visually oriented suite of tools, the marketing platform enables marketing managers to schedule, analyze, and track sales from their content effectively.
Focusing on small businesses, Later is doubling down on its strategy, aiming to provide additional products tailored for marketers at these enterprises while expanding its geographic reach. This expansion of product capabilities not only caters to the evolving needs of small businesses but also helps Later mitigate platform risk from social media companies mimicking its services. Partnerships with platforms like TikTok and Instagram, featuring post scheduling, analytics, and conversation tools, showcase Later's commitment to innovation and staying ahead in the competitive landscape.
Now, the company is entering an exciting new chapter with updates designed to help marketers and creators stay ahead of what's next in social. The platform now offers enhanced analytics, improved collaboration tools, expanded support for platforms like Threads and Snapchat, and smarter insights through innovations such as Future Trends. These developments show Later's commitment to making social media management more intuitive, data-driven, and impactful so brands and creators can build stronger connections and lead the next era in social storytelling.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2015
$1.2m
SEED
Dec 2014
$1.3m
SEED
Total funding: $3.8m
Company benefits
- Learning & development opportunities
- Market competitive compensation
- Hybrid work environment
- Flexible paid time off
- Competitive healthcare benefits
Company HQ
Government Center, Boston, MA
Leadership
Scott Sutton
(CEO)Scott joined lAter in 2023 as COO, becoming CEO in 2024. Previously, he spent 4 years at ZoomInfo, joining as VP of Revenue Operations before becoming Senior VP of Operations and then CBO.
Salary benchmarks
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