Senior Product Marketing Manager, UpKeep
$130-160k
+ Annual bonus + Equity
3 days a week in office
AI-powered asset operations platform
Be an early applicant
AI-powered asset operations platform
101-200 employees
Be an early applicant
$130-160k
+ Annual bonus + Equity
3 days a week in office
101-200 employees
Company mission
To streamline the work order process and take you from reactive to preventive maintenance.
Role
Who you are
- Bachelor's degree
- 4+ years of experience in product marketing in B2B SaaS
- Proven experience launching products or features and connecting those efforts to measurable business outcomes (pipeline, win rate, ACV)
- Strong writing, storytelling, and asset creation skills—you know how to bring positioning to life quickly
- Demonstrated ability to collaborate cross-functionally and drive alignment between teams
- Comfort with ambiguity, pace, and experimenting with new tools and processes
- Enthusiasm for AI—whether you’re fluent or learning, you embrace it as a lever for speed, clarity, and innovation
- Experience in product-led growth (PLG) environments is a plus
Desirable
- Receptive to change – flexible, curious, and eager to test and learn
- Initiates action – takes ownership, drives toward results, and follows through
- Manages workload – prioritizes well, solves problems, and makes timely decisions
- Technically proficient – comfortable working with complex products and technical teams
- Lifelong learner – seeks feedback, grows from it, and stays current on tools and trends
- Communicates ideas – clearly articulates thinking and listens with intent
- Works collaboratively – builds strong relationships and fosters a positive team environment
- Acts with integrity – trustworthy, accountable, and aligned with UpKeep values
- Embraces innovation – open to experimentation and new ways of working, especially with AI
- Acts as a good citizen of UpKeep
What the job involves
- The Product Marketing Manager is a product champion, storyteller, and strategist who thrives at the intersection of customer insight, technology, and go-to-market execution
- In this role, you’ll be responsible for driving the awareness, adoption, and success of UpKeep’s growing portfolio of products with an emphasis in our AI-powered capabilities
- You’ll develop deep expertise in our customers, products, and market landscape to influence product strategy, craft crisp positioning, and orchestrate impactful launches
- Partnering closely with Product, Sales, Marketing, and Customer Success teams, you’ll ensure the organization is equipped to build, market, sell, and support new and existing features leveraging AI to redefine how maintenance is done
- This role requires a mix of creativity and execution
- You’ll write messaging and build assets that bring products to life, while staying hands-on with experimentation, iteration, and market feedback
- The ideal candidate is curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment
- Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
- Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
- Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
- Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
- Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
- Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
- Refine and socialize personas, use cases, and customer journeys to ensure our messaging aligns with real-world needs
- Contribute to internal alignment by equipping teams with tools and training to understand, position, and deliver value from our product suite
- Leverage AI tools to experiment, streamline processes, and accelerate go-to-market execution
- Lead UpKeep’s competitive intelligence program and collaborate with GTM teams to sharpen positioning and win more deals
Our take
For hundreds of thousands of repair workers, as well as facilities and operations managers, the task of making maintenance requests proves to be time-consuming and inefficient. UpKeep was designed so these critical workflow decisions can be made with data-driven insights and in real time, without mountains of note taking and paperwork.
For a monthly subscription fee, UpKeep's users can manage assets and inventory, track time and cost, implement preventative maintenance, and more, with two tiers of features plus a customizable business option to choose from. The platform serves companies across industries, from manufacturing and farming, to hospitality and fitness, and includes global enterprises like Yamaha and Unilever. It keeps the sharing of all types of maintenance issues conveniently on one platform, in an easy to read user friendly interface.
In 2022, the company successfully patented its "UpKeep Edge" product, which leverages sensors and cellular gateways to deliver real-time data on operating environments. This achievement showcases that the company is at the forefront of innovation in its field, and is positioned well to continue bringing next-level products to its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2020
$36m
SERIES B
Mar 2018
$10m
SERIES A
Total funding: $48.9m
Company benefits
- Work from Home & Hyrbid: Most roles are fully remote, with a home office and WiFi stipend. Some positions are based in our Los Angeles HQ for in-person collaboration.
- Stock Options: We want our full-time employees to share in ownership and success of the company. Team members will receive Incentive Stock Options that can be purchased as soon as they are vested.
- Medical, Mental, Dental & Vision: We are committed to providing a comprehensive benefits program that helps our employees and their families stay healthy and maintain a positive work/life balance.
- 401k Plan: The future looks bright! We are happy to offer our employees the retirement benefits to build the future they want.
- Flexible Time Off: Our flexible PTO policy allows you to take the time you want and need to feel recharged and refreshed.
- Paid Parental Leave: UpKeep strives to support all of our employees. For those expanding their families, we offer a paid parental leave program to enable you to care for and bond with a newborn, newly adopted, or newly placed child.
- Los Angeles HQ: Our fully stocked HQ in the heart of Westwood village allows our teams to connect in person.
- Connected Culture: From virtual team events to in-person meetups, we keep our distributed team connected and engaged.
Company HQ
Westwood, Los Angeles, CA
Leadership
Ryan Chan
(Founder & CEO)Having studied at UCB, they worked as a Developer and Engineer for 3 years, before founding UpKeep as CEO in April 2016. They have been CEO since, alongside angel investing.
Justin Bates
(CFO)Prior to joining UpKeep in 2025, Justin spent nearly 5 years at Greenlight Guru as a Director of Finance, VP of FP&A and EVP of Finance. Before that, he spent nearly 7 years at SmarterHQ as a Controller and Director of Fiannce & Accounting.
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