Starry is an internet service provider which uses radio tower and high-rise-mounted transmitters to send high frequency millimeter wave signals to receivers which are connected to a building’s existing wiring network. This approach means the company can provide high speed internet at a low cost while circumventing the need to install fibre cables underground.
This high speed, low cost, no data cap, no contract approach offers an interesting alternative in a market where just under a third of consumers have only one choice of broadband provider. That the company upped its subscriptions by 100% during the pandemic is a positive sign. However the ultimate success of the company will depend on how well (and quickly) it’s able to roll out its product across the country - particularly in more rural areas where high-rises are less common.
Another potential challenge is the fact that big-name providers like T-Mobile and Verizon are also buying into this Fixed Wireless Access model, though so far Starry has made great strides. It debuted on the New York Stock Exchange in 2022, and has continued to expand its services, including to serve five new Related Affordable housing communities in Denver.
Kirsty
Company Specialist at Welcome to the Jungle