Senior Product Marketing Manager, OwnBackup
Portfolio
Office located in Englewood Cliffs, NJ
Data protection platform
Job no longer available
Data protection platform
1001+ employees
Job no longer available
Office located in Englewood Cliffs, NJ
1001+ employees
Company mission
To help create a more secure and stress-free cloud-based experience for businesses.
Role
Who you are
- 5 - 7 years of product marketing experience in B2B tech, and 6 - 10 years of relevant experience overall. Some experience in a customer-facing role preferred (sales, consulting, business development)
- Skilled storyteller with the ability to develop a point of view that is strong and grounded, and a capacity to refine that point of view based on new information
- Ability to “connect the dots” between customers’ business priorities and technology capabilities. Equally comfortable conversing about both, to inspire account executives’ confidence in delivering messages they will be bringing to market
- Excellent communication skills and executive presence
- Ability to operate successfully with a high degree of autonomy
- Skilled at balancing the needs of multiple cross-functional stakeholders, while prioritizing what is most important to overall business objectives
What the job involves
- The focus of the role will be all about shaping the GTM strategy for our product portfolio as a whole, the expansion of which will enable OwnBackup to capitalize on new markets with new personas
- Develop positioning and messaging that articulates the value of the full portfolio of OwnBackup products
- Identify urgent priorities for decision-making personas, and tailor messaging to position OwnBackup as a solution to those timely challenges. Work closely with go-to-market teams to understand how well messaging is resonating, and iterate and refine to maximize its impact
- Create engaging sales tools. Educate sales teams on business priorities, and enable them to effectively deliver compelling messaging in prospect engagements
- Work with campaign managers to help build effective campaigns, and enable them with compelling content
- Build focused go-to-market plays that deepen our reach with targeted personas, use cases and industries
- Develop and deepen understanding of new personas. Formalize this understanding in persona briefs that are regularly updated, to help ensure our messaging resonates
Our take
The trend towards companies embracing cloud-based services has only exaggerated over the past few years, and now demand is higher than ever for complementary support services like data backup and recovery. OwnBackup is offering precisely this to a market-leading standard, principally to Salesforce customers.
Achieving Unicorn status in 2021, OwnBackup embarked on a series of strategic acquisitions; including Nimmetry, which facilitated expansion into the Indian market; and Merlinx, which added elite data security talent to OwnBackup’s team. With Salesforce commanding a giant share of the SaaS cloud market, the company has locked in to lucrative and expanding market, attracting a well-financed and growing customer base.
OwnBackup has made strides to maintain pole position in the market, such as expanding its leadership team and releasing complimentary offerings to its product suite. The company has not, however, been immune to the larger economy at play, highlighted by cuts to the workforce in 2022. Despite this, the company's strong history of success bodes well for its operations into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2021
$240m
SERIES E
Jan 2021
$167.5m
SERIES D
Total funding: $507.3m
Company benefits
- Medical, dental and vision coverage
- 401(k) savings plan with an employer match of up to 4%
- Unlimited PTO policy
- Stock option grants
- Award-winning onboarding program
- Learning and development platform
- Inclusive, collaborative environment
- At our New Jersey headquarters, perks include a free shuttle service to and from NYC, catered lunches, and an in-office fitness center
Company HQ
Englewood Cliffs, NJ
Leadership
Ariel Berkman
(Co-founder)Having studied at the University of Illinois, they co-founded Recover Information Technologies, where they spent almost 9 years.
Sam Gutmann
(CEO, not founder)They founded Intronis in 2003 and served as CEO for 7 years. They later became Managing Director at Golden Seeds, and CIO at BassTech International.
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