Field Marketing Director, Veeva
$110-250k
This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Cloud-based software for life sciences
Open for applications
Cloud-based software for life sciences
1001+ employees
Open for applications
$110-250k
This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
1001+ employees
Company mission
Building the Industry Cloud for Life Sciences
Role
Who you are
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Well organized with very high attention to detail
- Expert in Microsoft Word, PowerPoint, and Excel
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via social media tools, including LinkedIn and Twitter
- Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
- Growth minded and a team player with a positive attitude
Desirable
- Experience in administration, project coordination, and marketing operations
- Experience in a high growth software or technology company
What the job involves
- Own integrated marketing strategy for commercial cloud for emerging pharma and biotechs - partner closely with Sales and Strategy on objectives and themes
- Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers within emerging pharma accounts
- Create awareness, nurture and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
- Design & execute 1:Few Account-Based Marketing (ABM) initiatives
- Track, analyze, and optimize emerging pharma programs and ABM initiatives
- Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
- Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Our take
Veeva was created out of a predicted need for cloud-based enterprise software at a time when this software was nascent, and when current systems were archaic and cumbersome to use. By focusing on the life sciences sector, the company fills a niche to help some of the most operationally complex businesses run efficiently.
Veeva has managed to position itself as the go-to solution for large and growing companies in the life sciences sector by offering fully comprehensive cloud solutions that support the most critical functions from R&D to commercial.
The company has over 800 customers, ranging from the world’s largest pharmaceutical companies, such as AstraZeneca, to emerging biotechs. For future growth, Veeva looks to the continual development of its services and expansion of its customer base. Its 2024 launch of the Veeva Compass Suite for commercial data products gives a more comprehensive view of patient information and exemplifies how Veeva is strengthening its product to meet future challenges.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Fitness and wellness reimbursement
- 2% salary towards personal development
- Childcare vouchers
- Work anywhere
- Home internet reimbursement
Company values
- Do the Right Thing
- Customer Success
- Employee Success
- Speed
Company HQ
Pleasanton, CA
Articles
Leadership
Matt Wallach
(Board Member)Previously Chief Marketing Officer at Health Market Science for 2 years and General Manager - Pharmaceuticals & Biotechnology at Siebel Systems for 5 years.
Peter Gassner
(CEO)Previously Staff Developer at IBM for 5 years and SVP of Technology at salesforce.com for 2 years
Salary benchmarks
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Diversity, Equity & Inclusion at Veeva
Eric Seburyamo (Chief Diversity Officer)
- Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity Makes Us Stronger It brings forth diverse perspectives and new ideas, and fuels innovation. Diversity also makes Veeva an exciting and fun place to work. Diversity comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, and life experience shape us all into unique people. At Veeva, we respect the individual first and value our people for who they are and their unique contributions they bring to our teams. Veeva strives to foster a culture of inclusion where everyone feels comfortable being their true selves and can do their best work.
- Diversity Communities: Our people shape Veeva culture. As part of our commitment to fostering a culture of inclusion, Veeva has launched the Veeva Diversity Communities. The employee-led communities are actively involved in Veeva’s efforts to grow a diverse workforce, raise awareness of social issues and celebrate our global team's diverse cultures and backgrounds.
- Company-wide webinars focused on Diversity and Inclusion: We produce webinars and fireside chats highlighting inspiring people inside and outside of Veeva on topics related to diversity, inclusion, and leadership.
- Internal training for managers focused on Diversity and Inclusion We developed an internal training focused on key concepts for executing our diversity and inclusion goals. The training focuses on: Why diversity, equity and inclusion is critical to workplace success for both you and your team Best practices for incorporating diversity and inclusion into our hiring and team development processes How biases, stereotypes and microaggressions can impact the employee experience Actionable steps you can take to practice inclusive leadership
- Talent Attraction: Expanding our talent attraction efforts and training our talent attraction team to ensure we are engaging with a diverse talent pipeline to better our chances of hiring the best people
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