Senior Product Marketing Manager, Remerge
Go to Market
Helps advertisers re-target and re-acquire users
Job no longer available
Helps advertisers re-target and re-acquire users
101-200 employees
Job no longer available
101-200 employees
Company mission
To help app developers maximize acquisition, user engagement, and in-app revenues by providing the world's most scalable and efficient app growth platform.
Role
Who you are
- At least 5 years of direct experience working in a product marketing position in a B2B tech company targeting the enterprise segment globally; mobile ad tech preferred
- Experience and interest in the ad tech market and the app ecosystem
- Strong written and presentation skills
- Track record of success (promotions)
- Tenure >2 years in last X jobs
- Assumptions about other work qualities - extracurricular interests, accomplishments, etc
What the job involves
- As Remerge’s second Senior Product Marketer, your goal will be to help shape our service and product development to gain market share
- Conduct competitive research and consolidate findings
- Define how our products and services can best be marketed, including ICP definitions, USPs, and positioning
- Create competitive battle cards
- Consolidate product development milestones and enable our client-facing teams with communication guidelines
- Drive the definition and execution of product and service go-to-market plans
- Create explainer content about features and services
- Research and consolidate industry and advertising trends
Our take
Advertising to the right consumers is a vital part of marketing strategy; but with how fast a customer switches interests, it can be hard for a company to target the right people with the right ads. Remerge exists to help app providers achieve growth and boost loyalty through specialised marketing, with a focus on re-targeting and re-acquiring customers.
Traditionally, advertisements were presented in the same way to everyone, but in the digital era they have become more tailored. However, customer targeting often remains a demanding and time consuming manual task. Remerge not only segments audiences into different target groups, but continuously updates these segments automatically, eliminating manual processing whilst providing continuous optimisation and re-targeting. Uniquely, its technology does not require a Software Development Kit to implement, making it a hassle-free offer for businesses.
With re-targeting still an effective marketing strategy, despite changes to in the digital environment such as the decline of third-party cookies, it can be expected that Remerge will remain a popular option in an app business’ marketing toolbox.
Steph
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2019
$12m
SERIES A
Jul 2019
$0.5m
EARLY VC
Total funding: $22.9m
Company benefits
- Unlimited vacation days - for real. We give you the freedom to figure out the most productive work-life balance for you.
- A mentorship program for technical and non-technical skills.
- Generous remuneration package including virtual shares, a dedicated education budget.
- End of the year bonus determined by company performance.
- Travel to our offices around the globe for a short-term assignment for up to a month each year.
- Comfortable work setup - laptop, phone, screen(s), standing desk etc.
- Support for your setup while working from home.
- Wellness benefits such as sports memberships and internet reimbursements.
- A truly modern place to work: work from home, from our brand new office in Berlin, or remotely - your work environment is yours to design.
- Company events include breakfast twice a week, team lunches, birthday and milestone celebrations, quarterly team events and company-wide parties.
Company HQ
Government District, Berlin, Germany
Leadership
Pan Katsukis
(CEO)Expert in Digital Advertising and Technical Product Management. Co-founded madvertise, where they were CPO.
Martin Karlsch
(CTO)Co-founded LiquidM, madvertise and artmesh, and was CTO at all three. Experience as a Software Consultant.
Benedikt Böhm
(CIO)Extensive experience in IT operations. Former Head of IT Ops & Software Architecture at LiquidM, and previously Head of IT Ops at madvertise.
Benjamin Beivers
(CRO)Former Director Global Business Development at LiquidM, and former Head of International Business Development at madvertise. Previous experience in Business Management.
Christian Liesegang
(COO)Former Senior Manager / Head of IT Systems and Projects at airberlin technikairberlin. Current COO at Remerge.
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