Senior Data Scientist, Roku
Web Analytics
$93-250k
Office located in Santa Monica, CA
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
$93-250k
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Bachelor’s degree preferred with 5+ years of relevant experience required or an equivalent combination of education and experience sufficient to perform the essential functions of the job, as determined by the company
- 5+ years of relevant B2C web and DTC eCommerce analytics experience
- 2+ years of experience practicing A/B experimentation and have a good knowledge in test design and measurement, including top tools such as Optimizely and/or Monetate
- Understanding of digital marketing channels (SEO, email, retargeting, display advertising, etc.), systems, and content management
- Subject matter expert in web analytics and advanced knowledge of Google or Adobe Analytics
- Solid understanding of website tagging (e.g. GTM or Tealium)
- Strong SQL Skills
- Expertise with BI tool such as Looker or Tableau, from data transformation & modeling to creating measures to data visualization & insights
- Experience in R/Python is a plus
- Demonstrated ability to translate data into strategic business outcomes, with a structured and data-driven approach to business problem solving
- Deep knowledge of experimental design and causal inference methods
- Highly independent and able to manage relationships with stakeholders
- Excellent communication and presentation skills with strong data visualization and action-oriented narrative for stakeholder and executive audiences
- A bachelors degree and 5+ years of advanced analytics experience or a Masters/Ph.D. with 3+ years of experience
What the job involves
- Partner with web development online marketing teams on continuous web & eCommerce optimization initiatives
- Proactively identify strategic opportunities and provide recommendations based on self-led ad hoc and deeper dive analyses
- Partner with business owners to translate reporting and data into clear insights leading to actions that drive measurable business outcomes
- Drive improvement & expansion of existing analytics efforts, including conversion analysis, onsite customer behavior segmentation, promotions, digital marketing initiatives, eCommerce funnels and site and content performance
- Develop automated, insightful and actionable dashboards and pipelines that support business stakeholders’ self-service data needs and allow them to make decisions quickly
- Lead the establishment of a learning agenda and methodical A/B testing program. Develop, document, and promote and champion a hypothesis-driven, continual improvement culture
- Technically savvy and have the patience and ability to understand a complex tech stack and customer data ecosystem
- Familiarity with ecommerce KPIs, and have experience in making data-driven decisions impacting a DTC eCommerce business
- Advance our ability to analyze web traffic by bridging online/offline data gaps
- Help expand website personalization efforts with strategic customer segmentation analyses & insights
- Collaborate with eCommerce, CRM, Marketing & Engineering to help make customer experiences more seamless across digital channels
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Leadership
Anthony Wood
(Founder & CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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