Marketing Manager, IXL Learning
Teachers Pay Teachers
$135-160k
E-Learning providers
Job no longer available
E-Learning providers
1001+ employees
Job no longer available
$135-160k
1001+ employees
Company mission
To make educational experiences better for everyone.
Role
Who you are
- BA/BS degree
- 7-9 years of product marketing, content marketing, and/or integrated marketing experience
- Minimum of 1-2 years of managing, coaching, and motivating direct reports
- Written communication: You are an exceptional writer and editor who knows how to clearly communicate a message and make every word count. You can switch easily from writing a messaging about a new product feature, to crafting an impactful marketing email, to developing a lighthearted blog post
- Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values
- You get things done: You’re a self-starter, detail- and deadline-oriented, organized, and resourceful. You have the ability to manage projects from start to finish and rally stakeholders around a common goal
- Interpersonal skills: You’re both an effective coach and a team player, have excellent verbal communication skills, and can successfully collaborate and work cross-functionally
What the job involves
- Own and execute the TPT marketing strategy, developing marketing messaging campaigns, and content that will attract and retain customers
- Develop programs and materials to support the onboarding, education, and engagement of our seller community
- Drive the development of high-quality marketing content, from defining goals, to developing editorial calendars, to writing and editing copy, to working cross-functionally on design and execution
- Create and execute marketing plans to support new product/feature launches, including internal and external and external communications and messaging
- Oversee the development and execution of TPT’s social media strategy
- Collaborate with and lead cross-functional projects across Marketing (with teams such as Email, SEO, PR, Video) and other departments (including Digital Marketing, Product Development, Seller Community, and more)
- Manage and mentor a small team of content marketers
Our take
IXL Learning has been creating software solutions for education since the late 90s and now has more than 17M students worldwide using its service. The personalized learning platform has grown and developed since the late 90s internet boom and become more responsive and tailored to each of its students' needs.
This evolution has been achieved through breakthroughs in analytics software as well as numerous lucrative acquisitions by IXL. These buyouts have included Rosetta Stone, one of the global leading language learning platforms, Education.com and Vocabulary.com. IXL also facilitates Wyzant, the largest tutoring network in the US, and ABCya, which has published more than 300 educational computer games.
With a growing portfolio and a clear vision for global expansion, IXL shows no signs of slowing down. It's 2022 acquisition of Curiosity Media, the company behind Fluencia, and its more recent purchase of UK-based MyTutor highlight this commitment to broadening its reach and impact in online learning. And as it continues to build on these moves, the company is set to further strengthen its presence worldwide and shape the future of digital education.
Freddie
Company Specialist at Welcome to the Jungle
Insights
1% employee growth in 12 months
Company
Company HQ
East San Mateo, San Mateo, CA
Leadership
Paul Mishkin
(CEO)Paul has been serving as the CEO of IXL LEarning since 1998.
Share this job
View 44 more jobs at IXL Learning