+ Stock options
Adaptive identity for omnichannel advertising
Be an early applicant
Adaptive identity for omnichannel advertising
21-100 employees
Be an early applicant
+ Stock options
21-100 employees
To elevate digital advertising through Adaptive Identity and better connections.
Desirable
Digital marketers use cookies to identify their clients' users and personalise ads for them, but the associated privacy issues are prompting data giants such as Google to propose banning them. This will significantly reduce the impact of digital marketing campaigns unless a new system for user identification arises.
ID5 provides identity infrastructure for digital marketing companies, taking a privacy-first approach by maximising the use of first-party proprietary data and preventing reliance on cookies. The company has taken a shared approach to its privacy-first data infrastructure, enabling companies to exchange data to improve audience match rates, measure the value of the data, and facilitate people-based marketing strategies.
Despite competition in the privacy-first proprietary data market, ID5 stands out through its end-to-end user recognition and measurement toolset, helping companies not only identify their users but also measure their marketing impact on them. Furthermore, its shared infrastructural approach shows the potential to contribute toward a large-scale data ecosystem, as opposed to only benefiting companies on a granular level. Leading software companies, such as Microsoft, are taking an interest in and partnering with ID5 due to these USPs.

Steph
Company Specialist at Welcome to the Jungle
110% employee growth in 12 months
Apr 2024
$20m
SERIES B
Mar 2021
$6m
SERIES A
City of London, London, UK
Mathieu Roche
(Co-Founder & CEO)Experience as Managing Director of HI-MEDIA UK. Global Business Development Director for WEBORAMA from 2006 to 2017.
Pierre-Antoine Durgeat
(Co-Founder & CPO)Experience as Founder and Partner of NovaCodex from 2009 to 2013. CEO & Founder of ADventori since 2008.
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