Marketing Manager, Brompton
$80-90k
Office located in Brooklyn, NY
Folding bike manufacturer
Job no longer available
Folding bike manufacturer
501-1000 employees
Job no longer available
$80-90k
Office located in Brooklyn, NY
501-1000 employees
Company mission
To change the way people live and move in cities.
Role
Who you are
- Enjoys a start-up culture, working creatively with a growth mindset
- Minimum 3-5 years marketing experience in an omnichannel retail brand
- Data driven decision making & strategic thinking
- Comfortable working across comms channels and between digital and physical spaces
- Email marketing for ecommerce & retail a plus
- Retail merchandizing experience a plus
- Project management especially across multiple competing priorities
What the job involves
- You will be the primary marketing caretaker of the retail (owned and dealer) and trade channels. With the Sales Team & Store managers, you’ll develop strategies to elevate and bring to life the Brompton brand at retail. Including visual merchandizing in owned & partner stores and websites, and consumer events. Guide and enforce our retail standards
- Assist in the strategic planning for social media and manage content creators and freelancers
- Own the consumer email journey, working with global CRM Team and North American stakeholders to drive retail & ecommerce sales via email
- Manage integrated marketing campaigns to drive both brand love and product sales across multiple channels
- Liaise with Sales/Trade team to produce engaging content for Brompton dealers to improve our retail presence and build brand consideration with this key audience Support the planning and strategy around bringing the brand to life at trade and consumer events and coordinate execution
Our take
The Brompton bike was conceived as a product to help improve city living. The bike can be folded to a third of its size in a matter of seconds and is small enough to be taken on all forms of public transport. It has established itself as the ideal choice for all those who are living or interacting with cities.
Brompton offer a test ride service that allows customer to trial use of the bicycle before purchase. By allowing hire costs to be redeemed against the cost of the bicycle, this provides an attractive option for customers who may be unsure about the price point or the bike's functionality.
Brompton has faced a steep profit decline of over 99% in 2024 and a $2 million loss in 2025, largely due to post-pandemic market overstock and reduced sales. While the company has paused a headquarters move and cancelled dividends, it is focusing on recovery through commute-friendly models like the upcoming G-line. With strong prospects in biking-conscious cities, Brompton remains confident it can regain momentum as the market stabilises.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Feb 2024
$0.7m
GRANT
Total funding: $0.7m
Company HQ
Greenford, UK
Leadership
Will Butler Adams
(Group CEO)Previously Project Manager at Brompton, Plant Manager at DuPont and was a Project Manager at ICI.
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