Marketing Strategy & Insights Director, Omada Health
$159.1-221k
A digital-first chronic care provider
Job no longer available
A digital-first chronic care provider
501-1000 employees
Job no longer available
$159.1-221k
501-1000 employees
Company mission
To inspire lasting health changes that change lives.
Role
Who you are
- You are a customer obsessed entrepreneur and work well in a rapidly changing environment with an ability to prioritize efforts that will improve the customer experience
- Troubleshooter, optimizer, always looking to improve, not shying away from disruptive approaches, and always defining success first
- 5+ years of experience in uncovering customer insights & developing marketing strategy
- 7+ years of industry experience in Healthcare & Life Sciences. Must have experience in payer marketing, medicare advantage and/or health systems
- A deep understanding of uncovering customer insights
- Experience in developing customer journeys and identifying key moments along the journey to discover insights
- Experience building brand level marketing plans and customer segment strategies
- Strong experience in market and competitive analysis
- Leadership experience leading groups through strategic and planning exercises
- Experience identifying key market trends & assessing how to leverage those trends and/or respond to market events
- Proven experience partnering with multiple internal stakeholders including, clinical, product, sales and customer service
- Highly organized and proficient at managing multiple projects at a time
- Strong empathy, communication, influencing, and organizational skills across all levels of the organization
What the job involves
- We are seeking a leader that is passionate about uncovering customer insights and developing strategies to action on those insights
- The Marketing Strategy & Insights Director is a marketing leader responsible for developing B2B and B2C customer journeys and uncovering insights along those key moments of truth where we can impact
- They will also be responsible for developing a cohesive marketing strategy for Omada & creating marketing plans for new lines of business
- The healthcare ecosystem is complex with multiple customer segments. Our GTM strategy is complex and will require you to be able to simplify the strategy to help bring clarity for execution
- As the Marketing Strategy & Insights Director, you will be the expert on customer journeys and uncovering insights
- You will lead the marketing team through this discovery process and train the team on understanding insights & how to action against those insights. In this role you will be the insights champion to ensure our strategy & execution is grounded in our insights
- As well as, tracking our success against our marketing strategy delivering on those insights to drive growth within our customer segments
Our take
Health tracking apps help people to analyse their health data and provide passive notifications and reminders based on their activities. However, these notifications are easy to ignore and do not have any form of medical authority.
Omada Health offers various virtual health programs that cover areas such as diabetes, weight management and hypertension. As opposed to receiving notifications based on their health, Omada shares real-time health data with both patients and healthcare professionals to increase commitment levels to health tracking apps.
The startup claims that this human-interaction from healthcare professionals within a health tracking framework increases the likelihood of a positive outcome by 250%. Omada currently uses more than a billion data points recorded from 550,000 patients, aiming to use this data to broaden strategies within medical communities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2022
$192m
SERIES E
May 2020
$57m
LATE VC
Total funding: $448.8m
Company benefits
- Remote first
- Flexible vacation
- Wellness days
- Parental leave
- Omada program
- Resources to thrive
- Meeting-free days
Company HQ
Financial District, San Francisco, CA
Leadership
Adrian James
(Co-Founder & Member of the Board of Directors)Studied Mechanical Engineering at Stanford. Was a Mechanical Engineer with Risse Racing, Edge Innovations, and Plantas Eolicas. Worked at IDEO for over 9 years, leaving as Domain Lead. Is a Board Member of Moving Analytics.
Sean Duffy
(Co-Founder & CEO)Studied Neuroscience at Columbia, and MBA in Healthcare from Harvard. Was a Nurse Assistant at Straub Hospital. Worked at Google for 2 years in People Analytics. Was a Health & Wellness Domain Specialist at IDEO. Editor of Medgadget for 4 years. Current Founder of Excel Everest.
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