Director of International Marketing, Halcyon
Cybersecurity tools to protect against ransomware
Open for applications
Cybersecurity tools to protect against ransomware
201-500 employees
Open for applications
201-500 employees
Company mission
Halcyon's mission is to defeat ransomware.
Role
Who you are
- The right candidate will thrive on building programs and strategies from the ground up in new regions
- Experience in B2B enterprise software (cybersecurity is a plus)
- Experience executing high performing demand, field, digital and partner marketing programs
- Startup or high-growth company background
- Comfortable building programs and strategies from the ground up in a fast-paced environment
- 10+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company for an international market
- Proven track record of owning pipeline targets and delivering measurable results
- Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products)
- Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase)
- Strong analytical mindset and ability to connect marketing performance to revenue outcomes
- Excellent communication, collaboration, and leadership skills
What the job involves
- The Director, International Marketing, is responsible for developing and executing the global marketing strategy to support international pipeline growth, brand visibility, and market penetration in Europe
- This highly visible, strategic, and cross-functional role will align global campaigns with local market insights and ensure consistent brand messaging across markets
- Tailor and execute demand generation strategies for the European market across inbound, outbound, ABM, digital, field, and partner channels across all market segments
- Partner with sales leadership in region to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources
- Maintain brand consistency while adapting messaging for local markets
- Oversee execution of integrated marketing campaigns across digital, events, PR, and traditional channels
- Partner with corporate marketing, product marketing, BDRs, and sales to align programs and messaging
- Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly
- Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops
- Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency
- Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent
- Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity for your region
- Manage and optimize regional budgets for maximum ROI
- Key Success Metrics:
- Marketing sourced and influenced ARR
- Qualified pipeline generated (quality and quantity of SQLs/Opportunities)
- Marketing ROI
Our take
As cyber attacks become increasingly complex, especially in the mode of ransomware, companies such as Halcyon are becoming an ever more important weapon in the fight for cybersecurity. Though only formed in 2021, its founders have extensive experience as researchers at cybersecurity unicorn Cylance, amongst other notable companies in the sector.
Halcyon’s product stands out from similar - and abundant - offerings thanks to its melding of multi-proprietary advanced prevention engines and AI models designed specifically to seek out and destroy ransomware threats. It's the flexibility and reactivity of these two multi-tiered facets that have made Halcyon a trusted partner for companies on the Forbes Global 2000 list.
With significant funding behind it, Halcyon will ramp up the development of its platform's features and continue expanding its customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$100m
SERIES C
Dec 2023
$40m
SERIES B
Total funding: $204m
Company benefits
- A Remote Native Global Team - As a remote first, completely distributed team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.
- Health & Wellness - We offer comprehensive health benefits to meet you and your family’s needs, including 100% covered Medical, Dental and Vision insurance for you and all your dependents.
- Competitive Compensation Packages - We offer competitive compensation packages with equity, depending on position, along with a generously matched retirement plan, unlimited PTO, paid sick time and holidays
- Future Planning & Time Off - We offer paid time off to take care of yourself! Relax and recharge on us. We also include paid parental leave, short & long term disability insurance, life insurance and more
Company HQ
Congress Avenue Historic District, Austin, TX
Leadership
Jon Miller
(CEO & Co-Founder)Previously CEO and Founder at Boldend, Advisory Board member at Cylance, Vice President at Accuvant LABS, Managing Consultant at IBM.
Ryan Smith
(CTO & Co-Founder)Currently Owner at Hustle Labs. Previously Chief Research Officer at Boldend, Advisory Board Member at Cylance.
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