Senior Manager of Digital Marketing, ReversingLabs
$133-144k
+ Bonus + Equity
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$133-144k
+ Bonus + Equity
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- The ideal candidate combines a strong grasp of digital channels with a practical understanding of how to adapt campaigns for different markets and audiences
- Equally adept at diagnosing technical SEO issues, interpreting complex data sets, designing high-performing paid campaigns, and partnering cross-functionally to translate digital insights into business impact
- 6-8 years in B2B digital marketing (SaaS, cybersecurity, or enterprise technology preferred)
- Proven success with building the strategy and hands-on execution of both organic and paid channels, not just traffic to drive measurable growth
- Deep expertise in SEO/AEO, paid media management, and analytics orchestration to drive the impact of the company’s website search engine result rankings and inbound lead conversion
- Proficiency in GA4, Looker Studio, Google Ads, SEMRush, LinkedIn Ads, HubSpot, Salesforce, and CMS systems
- Fluency in data interpretation and storytelling - able to translate KPIs into strategy
- Hands-on experience building and optimizing campaigns independently
- Curiosity and passion about emerging AI-driven marketing trends and tools
- Highly organized, self-starter who can effectively collaborate across teams and stakeholders
What the job involves
- You, as the Senior Manager, Digital Marketing will be data-driven and strategic, someone who thrives with hands-on execution and continuous optimization
- This individual contributor role focuses on implementing and refining digital programs that deliver measurable pipeline and revenue impact across multiple regions
- You’ll work across paid and organic search, paid social, analytics, and conversion optimization, building campaigns, analyzing performance, and identifying opportunities for growth in collaboration with global teams
- You’ll help shape and execute ReversingLabs’ global digital growth strategy by translating data into action, testing new ideas, and ensuring every initiative contributes to brand visibility and business results
- Plan, execute, and optimize all online/digital marketing to ensure weekly lead goals and quarterly pipeline targets are met across Paid Search, SEO/AEO, Google PPC, Retargeting, LinkedIn, Reddit, Web, YouTube, and Native advertising
- Collaborate with the demand gen, content, product marketing, and web teams to ensure all web and campaign initiatives align with organic keyword intent, strengthen brand visibility in LLMs and search, and avoid cannibalization or decay
- Serve as the bridge between paid and organic, translating learnings from one channel into insights that inform the other
- Monitor and analyze performance across global markets, identifying trends across international efforts, while managing campaign structure, tagging, budget allocation, and reporting
- Research and test new marketing technologies and automation tools that enhance productivity and accuracy
- Lead and execute all facets of SEO, keyword strategy, competitive research, content optimization, and site performance
- Collaborate with developers to implement technical SEO improvements and monitor website health through tools like GA4, SEMRush, and Search Console to increase the company's website search engine result rankings and maximize the volume of inbound organic traffic from search engines to our website
- Stay ahead of AI-driven search and Generative Engine Optimization (GEO) trends, testing emerging tools and techniques
- Build and optimize paid campaigns across Google Ads, LinkedIn Ads, Reddit Ads, and other paid channels to ensure efficiency and measurable impact on the pipeline
- Continuously A/B test ad copy, audience targeting, and landing pages to improve CTR, conversion rate, and CPL
- Forecast, track, and manage the monthly digital budget, ensuring all spend is aligned with ROI and growth goals
- Create and maintain performance dashboards for digital reporting (GA4, Looker Studio, HubSpot, Salesforce) to surface actionable insights for Marketing and Executive Leadership
- Build frameworks for attribution, funnel analysis, and forecasting that tie marketing activities to pipeline contribution
- Identify opportunities for conversion rate optimization (CRO) across the web and ad ecosystem
- Other duties as assigned
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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