Senior Manager of Marketing Operations, Braze
$146.2-172k
OTE
$129.2-152k
BASE
+ Equity
Customer engagement platform
Job no longer available
Customer engagement platform
1001+ employees
Job no longer available
$146.2-172k
OTE
$129.2-152k
BASE
+ Equity
1001+ employees
Company mission
To power lasting connections between consumers and brands they love.
Role
Who you are
- 6-8+ years Marketing or Sales operations related experience
- 3+ years experience with Marketo
- 3+ years experience with Salesforce CRM (Salesforce certification a plus)
- 3+ years of people management experience
- Understanding of Salesforce data model and prior experience with Campaign and Campaign Member objects
- Experience with implementing and using marketing automation tools, primarily Marketo
- Highly technical aptitude for understanding and leveraging marketing technology to its fullest. Experience with APIs and building internal tool integrations is a big plus
- A self-starter with the ability to work independently and as part of a team
- Ability to juggle multiple, demanding tasks simultaneously and with accuracy
- Very detail oriented with a knack for digging into data, reports, and processes
- Knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations
- Knowledge of GDPR and similar data governance practices
- Curiosity about new ways to improve our digital channels productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI
- Excellent communication, interpersonal, and project management skills
- Bachelor degree required
What the job involves
- You’ll help oversee the Martech stack at Braze, optimize governance and process for campaign execution and make data driven decisions to support and improve our Marketing engine
- You will manage a US based team and collaborate across the entire marketing team to build out brilliant experiences across both physical and digital properties for our prospects and customers
- Working closely with regional Marketing Operations individuals, you come with strong knowledge and experience-driven perspectives on Marketo build and infrastructure and administration best practices
- As a team leader, you will collaborate with your regional MarOps counterparts to iteratively monitor, improve, and adapt global systems implementations and data processes based on a Marketo/Salesforce Martech core
- Reporting to the Senior Director of Marketing technology and Operations you’ll be responsible for optimizing the technology and building the data processes that fuel the marketing team
- Manage a US based Marketing Operations team
- Manage technical aspects of key marketing systems (marketing automation, CRM, intent data, chat, gifting platforms, personalization, etc.) used to generate, distribute, and report on leads; optimize the technology and build the data processes that fuel the marketing team
- Create scalable and relevant training and documentation for marketing, sales, and SDRs/business development reps on existing technologies, processes and best practices
- Help evaluate new technologies and add-on applications to improve and optimize marketing team performance as well as assist in the management of vendor renewals
- Help drive optimizations to and oversee the lead management, scoring, routing, and nurture process
- Optimize and standardize the Marketo database, instance setup, and processes across the Marketing organization. Ensure data hygiene and fields for segmentation in relation to prospects and leads database
- Partner closely with Marketing, Revenue Operations (Salesforce Owners) and the Braze Product Team to ensure that both prospect and customer data hygiene between all systems is maintained
- Help own and manage lead generation systems and processes including lead scoring, data quality, handoff SLAs, reporting on MQL/SQL, lead to opportunity conversions, etc
- Partner with sales and work lockstep across marketing teams including channel, regional, content, product marketing, as well as sales ops, and customer ops to drive revenue
- Monitor, measure, and improve the effectiveness of marketing initiatives to deliver the highest quality of leads to sales -- report on the pipeline with a keen understanding of lead flow and available levers to inform strategic decisions with each stakeholder
- Maintain technology stack to optimize lifecycle marketing tactics in real-time, allowing for an automated and scientific marketing process
Our take
Braze was founded out of an opportunity to build a company in the mobile space, inspired by the success of Android. This decision was driven by the belief that technology can help build stronger and more valuable relationships between brands and customers. It is now a leading customer engagement platform that powers connections between consumers and the brands they love.
Braze does this by delivering messaging experiences through push notifications, apps, and emails, built specifically for today's always-connected customers. This replaces badly integrated tools and outdated databases, making customer relationships more personalised through cross-channel messaging, journey orchestration and AI-powered experimentation and optimisation. Through this, Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform.
As a venture-backed company, its clients now include Headspace, Canva, Max, Headspace, Domino's, Peloton and Depop. These clients use Braze to launch more effective messaging campaigns with less effort in the current mobile-first world. No doubt it's placement on the 2024 US News Best Technology Companies To Work For list will draw in more talent, whilst its growth to 10 new offices across North America, APAC regions and Europe indicates promising growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2018
$80m
SERIES E
Aug 2017
$50m
SERIES D
Total funding: $182.7m
Company benefits
- Flexible Vacation Policy: Take the time you need to balance your work and life in the way that suits you best
- Equal Paid Family Services: We offer fertility benefits along with equal paid parental leave, so you can focus your energy on your growing family
- Retirement Planning: We support you as you plan for your future. Braze will begin matching contributions into our retirement plan on your first day of employment
- Talent Development: We support your professional growth through formal career pathing, learning platforms, and our Global Learning Stipend
- Global Presence: Our global presence—15 cities and growing—provides opportunities to work and connect with top talent around the world
- ESPP: We offer an Employee Stock Purchasing Plan to all employees globally.
Company values
- Take Your Seat at the Table: Our community welcomes and respects your unique talents and perspective. Roll up your sleeves and join in - we’re building Braze together
- Don't Ignore Smoke: With constant vigilance, we help each other notice issues before smoke turns to fire. When others come to us, we celebrate the messenger and assist them however we can
- Shape the Future: We believe in the positive trajectory of change. We make investments, take calculated risks, and guide others down the path of our vision for the future
- Embrace Curiosity: We are explorers of details and new horizons. We embrace a growth mindset and pursue our curiosities to acquire new mastery and hone existing skills
- Be a Human: Each of us contributes to the Braze culture through our individuality. We operate with integrity, and above all else, we are kind
- Seek the Truth: We combine intelligence with humility to challenge assumptions and ask thoughtful questions. We make better decisions by deeply understanding our world
Company HQ
NoMad, New York, NY
Articles
Leadership
Bill Magnuson
(Co-Founder & CEO)Previously a Software Engineer at Google and Bridgewater Associates before co-founding Braze in 2011.
Jon Hyman
(Co-Founder & CTO)After graduating cum laude in Computer Science at Harvard, Jon joined Bridgewater Associates' Core Technology department and worked on the Forbes Technology Council before co-founding Braze.
Salary benchmarks
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Diversity, Equity & Inclusion at Braze
Mel Windley (Director of Global Inclusion and Opportunity)
- Braze takes an inclusion-first approach and holds the philosophy that Global Inclusion and Opportunity must be built into business processes in order to have lasting and meaningful impact. The future we want to shape is one where people from diverse backgrounds and experiences can thrive and have meaningful careers at Braze.
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