Senior Customer Marketing Manager, TalkTalk
1 Year FTC
+ Performance-related bonus opportunities
3-5 days a week in office (Salford Quays, Manchester)
Broadband, mobile & TV provider
Open for applications
Broadband, mobile & TV provider
501-1000 employees
Open for applications
+ Performance-related bonus opportunities
3-5 days a week in office (Salford Quays, Manchester)
501-1000 employees
Company mission
To bring simple, affordable, reliable and fair connectivity to everyone.
Role
Who you are
- Experience in a marketing role
- Skilled at understanding data
- Experience within a customer space
- Understanding of the digital space
- Ability to work in a fast paced environment
What the job involves
- Customer Marketing are experts in customer comms strategy. We work with our colleagues to create great customer experiences and uphold our brand values, to deliver our vision of having customers who love us, engage with us, and stay with us
- You’ll enjoy being a key influencer of this vision by supporting the Head of Customer Marketing in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base
- You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle
- You’ll work closely with the Head of Customer Marketing to define the appropriate strategy to support the set business objectives
- This strategy will focus on appropriate targeted communications campaigns via email, SMS, direct mail, targeted social media and digital, utilising your team to help deliver this vision
- You’ll contribute to quarterly planning and strategy discussions, ensuring that we prioritise the most customer-focused and commercially impactful programmes
- You recognise the value of data, you’ll be able to work closely with your counterparts in Marketing Automation to drive valuable insights to shape success within campaigns
- Utilising the results from all campaigns will be integral to further developing your strategy to optimise campaigns and outcomes
- You’ll work with creative agencies to develop campaign messaging and creative
- Managing the sign off process for campaign creative, working closely with and managing appropriate stakeholders feedback
- Working with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital and print
- Briefing and using campaign evaluation to understand the impact your campaigns are having, and how to improve them
- Utilising test and learn in order to drive continuous improvement within all channels
- Working with the Head of Customer Marketing to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way
Our take
TalkTalk is a connectivity provider serving 4 million customers. Originally founded as a subsidiary of Carphone Warehouse, it was demerged as a standalone company in 2010. TalkTalk boasts a number of firsts in the industry; including launching free calls between its customers, providing a whole-home filtering service, and bringing WiFi 6 router technology to the UK.
In hopes of optimising the experience of its broadband customers, TalkTalk has partnered with DZS, which is a leader in access and optical edge infrastructure and cloud software solutions. TalkTalk will leverage the market-leading technologies of DZS, including DZS CloudCheck and Expresse Cloud EDGE, towards reducing call escalations, minimising equipment replacements and shortening call handling times.
In 2022, TalkTalk acquired rival SSE from Ovo Energy, in order to bolster its customer portfolio. Rumours of its own acquisition by Virgin Media O2 followed that same year, though the deal did not come to fruition. The company also agreed a partnership with Telecom Acquisitions, the manager of a number of broadband ISP brands and products, which includes TalkTalk securing the controlling stake in the company.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company benefits
- Company pension scheme
- Private medical insurance
- Income protection and life assurance
- We all lead different lives and like to work differently, so whether it's working from home or starting and finishing your day later, we’ll give you the flexibility you need to do your best work
- We offer all of our people free TalkTalk Fibre, TV and Phone (you’ll be helping us make them what they are, so it’s only fair that you get to enjoy them)
- We run lots of wellbeing initiatives throughout the year to support your financial, physical, mental and lifestyle wellbeing
- We offer 18 weeks’ fully paid maternity leave and 4 weeks’ fully paid paternity leave when the big day arrives. The same applies for adoptive leave too. And, if you’re a grandparent, we’ll also give you a day off to spend time with your new grandchild
- You’ll get the chance to join one of our employee networks, such as Talk Pride, Women in Tech, Wellbeing or Neurodiversity communities. From arranging events like monthly coffee mornings to providing support, our communities are there for you
- We want to recognise the people that go above and beyond, and display our company values — we do that in a number of ways, from a simple thank you, to experience days
- Plus, you’ll have your birthday off, fully paid, every single year!
Company HQ
Salford, UK
Leadership
James Smith
(CEO)Previously CEO at PXC, CFO at Capricorn Energy, Director at Rothschild & Co and was the Vice President of Merrill Lynch International.
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