Manager of Executive Marketing, Salesforce
Paid, Digital & Partner Media
$140.9-193.7k
+ ESPP
World's leading CRM provider
Posted today
World's leading CRM provider
1001+ employees
Posted today
$140.9-193.7k
+ ESPP
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Executive Marketing Activation: Experience executing campaigns targeting senior executive audiences in enterprise environments
- Digital & Paid Channel Fluency: Strong understanding of paid media, digital distribution, and third-party partnerships
- Performance & Optimization Mindset: Comfortable analyzing campaign performance and translating data into actionable improvements
- Operational Rigor: Highly organized with the ability to manage multiple campaigns and stakeholders simultaneously
- Cross-Functional Influence: Skilled at partnering across content, media, analytics, and events teams
- 5–8+ years of experience in digital marketing, media activation, executive marketing, or related roles
- Experience executing paid campaigns and managing media or content distribution programs
- Strong analytical capabilities and comfort working with performance dashboards and marketing metrics
- Experience working in enterprise technology or complex B2B marketing environments preferred
- Excellent project management skills with strong attention to detail
- Ability to operate effectively in fast-paced, evolving environments
What the job involves
- The Manager of Executive Marketing (Paid, Digital & Partner Media) is responsible for activating and operationalizing Salesforce’s CXO paid, digital, and partner media strategy
- Reporting to the Director of Executive Marketing (Paid, Digital & Partner Media), this role executes the programs, partnerships, and distribution channels that scale Salesforce’s executive narratives across priority audiences
- This leader ensures executive content shows up consistently and effectively across paid, owned, and partner channels—translating strategic direction into high-quality activation, performance tracking, and ongoing optimization
- The role partners closely with Executive Marketing persona leads (CIO, CMO, CFO/COO), Media, Digital, Analytics, and Events to deliver measurable executive reach, engagement, and downstream impact
- This is a highly collaborative, detail-oriented role that sits at the intersection of executive marketing, channel activation, and performance optimization—ensuring Salesforce’s executive presence is sustained, coordinated, and data-driven
- CXO Paid & Digital Activation:
- Execute paid, digital, and partner media programs aligned to the CXO channel strategy
- Manage day-to-day activation of executive media partnerships, paid campaigns, and digital distribution efforts
- Partner with persona marketing leads to ensure executive narratives are translated effectively into channel-ready formats
- Ensure content is properly targeted, placed, and amplified across priority executive audiences and accounts
- Channel Operations & Governance:
- Operationalize channel standards set by the Director, ensuring quality, consistency, and brand integrity across all executive activations
- Manage campaign timelines, creative workflows, stakeholder reviews, and approval processes
- Maintain documentation, playbooks, and activation templates that enable repeatable and scalable execution
- Support governance frameworks that balance agility with executive-level polish
- Performance Tracking & Optimization:
- Monitor and report on CXO paid and digital KPIs including reach, account penetration, engagement quality, and influence on pipeline (ETOP, MDP, MMA)
- Partner with Analytics and Marketing Ops to ensure accurate tracking and attribution across campaigns
- Provide regular performance summaries with clear insights and optimization recommendations
- Identify opportunities to improve targeting, content formats, channel mix, and partner performance
- Cross-Functional Collaboration:
- Serve as a key connector between Executive Marketing content leaders, Media, Digital, Analytics, and Events teams
- Ensure executive messaging is activated cohesively across paid, owned, and earned environments
- Align campaign activation with executive events and in-person CXO experiences to reinforce narrative continuity
- Escalate risks, gaps, or optimization opportunities to the Director with actionable recommendations
- Program & Partnership Support:
- Support evaluation and activation of new executive media partnerships
- Manage vendor relationships, campaign deliverables, and execution timelines
- Ensure deliverables meet executive-quality standards and align with persona priorities
- Track budgets and spending in partnership with leadership to ensure disciplined investment management
- Your Impact:
- Drive disciplined, high-quality execution of Salesforce’s CXO paid and digital programs
- Increase executive audience reach and engagement within priority accounts
- Provide transparency into performance and optimization opportunities
- Ensure executive marketing efforts are consistently activated, measurable, and aligned to persona priorities
- Enable the Director to focus on strategy and scale while this role ensures operational excellence and delivery
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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