Senior Marketing Campaign Manager, Horizon3

• 5+ years of experience in B2B marketing, with a focus on campaign management and/or demand generation
• Proven experience planning and executing successful campaigns that drive measurable pipeline and revenue impact
• Hands-on experience managing campaigns in a project management system (e.g., Asana, Monday.com, Wrike, Jira, or similar), including building project plans, tasks, and timelines
• Strong background in webinar and virtual event management, ideally across multiple regions and time zones
• Familiarity with Salesforce and a marketing automation platform (e.g., Pardot/Marketing Cloud, Marketo, HubSpot) for campaign setup and tracking
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously and hit deadlines
• Comfortable working cross-functionally, balancing inputs from multiple stakeholders while maintaining clarity and momentum
• Strong written and verbal communication skills, with the ability to clearly summarize plans, status, and results

Desirable

• We are hiring a Sr Marketing Campaign Manager to support our Global Demand Generation, Campaigns, and Customer Marketing programs, with a heavy focus on webinar execution
• This role is responsible for planning, building, and managing integrated campaigns—from webinar programs to multi-channel plays—that generate pipeline and accelerate revenue across regions
• You will collaborate closely with Demand Gen, Product Marketing, Field Marketing, and Sales to ensure campaigns are well-planned, flawlessly executed, and tracked in our project management and marketing systems
• You are a hands-on campaign owner who knows how to translate strategy into execution, manage timelines and stakeholders, and measure impact
• You’re comfortable living in campaign/project management tools, webinar/event platforms, and marketing systems to keep programs and performance on track and visible
• Campaign & Program Management:
• Partner with Demand Generation, the Campaigns team, and the Customer Marketing team to plan and execute integrated campaigns aligned to pipeline and revenue goals
• Own end-to-end campaign project management: build plans, manage timelines, coordinate dependencies, and ensure deliverables and stakeholders stay on track
• Coordinate cross-functional inputs from Product Marketing, Content, Field Marketing, SDR/BDR, and Sales to ensure each campaign has the right messaging, content, and follow-up
• Translate campaign briefs and strategies into detailed project plans in our project management system (e.g., tasks, owners, due dates, dependencies, status)
• Ensure every campaign has clear goals, target audiences, offers, channels, and success metrics defined ahead of launch
• Global Webinar & Virtual Event Management:
• Own planning and execution of webinars and virtual events across AMER, EMEA, and APJ, including scheduling, registration, promotion, live-day coordination, and post-event follow-up
• Manage all logistics with speakers, moderators, and partners: prep calls, run-of-show, dry runs, and day-of support
• Collaborate with regional marketing and sales teams to localize webinar topics, timing, and promotion to fit local markets and time zones
• Partner with Marketing Operations to ensure webinars are correctly set up in our systems, captured in Salesforce/marketing automation, and attributed to pipeline
• Track performance of webinar programs (registrations, attendance, engagement, follow-up, pipeline) and optimize based on learnings
• Execution & Operations:
• Build and manage multi-channel campaign execution, including email, paid media, landing pages, social, and partner channels, in partnership with channel owners
• Ensure campaigns are correctly built and tracked in project management tools, Salesforce campaigns, and marketing automation systems according to established processes
• Maintain organized, up-to-date campaign documentation, timelines, and status in the project management system so stakeholders have clear visibility
• Monitor in-flight campaign performance and collaborate with Demand Gen and Marketing Ops on optimizations (audiences, messaging, offers, cadence)
• Support campaign and webinar reporting needs, partnering with Marketing Operations & Analytics to ensure data quality and actionable insights
• Cross-Functional Collaboration:
• Work closely with Demand Gen, Campaigns, Customer Marketing, Field Marketing, SDR/BDR leadership, and Sales to align on priorities, timelines, and follow-up motions
• Serve as a central point of contact for campaign status, risks, and changes, proactively communicating updates to stakeholders
• Collaborate with regional teams to adapt and scale core campaigns and webinar programs globally
• What Success Looks Like:
• Campaigns and webinars are well-planned, on time, and executed with high quality, with clear owners and timelines in the project management system
• The Demand Gen, Campaigns, and Customer Marketing teams view you as a reliable, proactive partner who keeps complex programs moving
• Global webinar programs are running as a repeatable, scalable engine that consistently contributes to pipeline
• Campaign and webinar performance is visible, measurable, and used to inform future planning and optimization