Website & CRM Manager, Pernod Ricard
Wine and spirit seller
Job no longer available
Wine and spirit seller
1001+ employees
Job no longer available
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- Bachelor’s degree required with additional upskilling helpful
- 3-5 years experience in digital product management, with a strong understanding of the digital marketing landscape
- Experience developing products through cross-functional teams, including technology, sales, Marketing and brand comms
- Strong experience of planning, initiating, running and delivering multiple projects simultaneously
- An understanding of the project lifecycle and methodologies (SCRUM, Agile)
- Experience managing Websites through CMS
- Knowledge of SFMC or other email marketing systems
- Website content/campaign marketing experience
- Highly creative, motivated, organised and proactive. Strong team player and collaborative style
- Outstanding communication & interpersonal skills
- Knowledge of SEO & Google Analytics
What the job involves
- We are now seeking a Website & CRM Manager to manage Jamesonwhiskey.com, our global online brand home and our Jameson global CRM programme
- Working collaboratively with the International Marketing Teams and tech solutions team, you will ensure the global website delivers a first-class consumer experience, and champion the website and CRM touchpoints within the consumer journey and across campaign planning
- This role will have responsibility for activating the global leads database and supporting markets with relevant content and best practise
- As a key member of the digital transformation team you will also play a role in ideating, exploring and testing new innovative ideas & technologies, aligned to clear objectives that enhance our consumers experience of the brand
- Lead the development & management of JamesonWhiskey.com, defining a roadmap for new features and functionality that will support market localisation & deliver a first class consumer experience
- In collaboration with the content team, you will lead the content requirements for website and e-crm to ensure all touchpoints deliver against insight driven content themes to maximise reach and impact
- Management of global e-crm communications including, development, testing , activating and measurement. Ensuring we are delivering best in class ecrm and market adoption
- In partnership with the Digital Analytics Manager and SEO consultant, analyse performance of JamesonWhiskey.com for Always On activity and key brand campaigns, taking insights into content planning and delivery of SEO content to markets
- Optimize the use of search data, analytics and technology to continually improve and enhance JamesonWhiskey.com content, design, and UX, ensuring our target consumers are kept engaged and informed about our products and stories
- Manage the relationship and support requests from all markets on any digital, E-crm and website requirements, including bespoke requests and development for key campaigns
- Deliver inspiring communications, training sessions, toolkits to Pernod Ricard Market Companies and their digital agencies communicating new features, designs and solutions across website and E-crm
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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