Demand Generation Manager, LoyaltyLion
Content & Conversion
2+ days a week in office
Data-driven loyalty and engagement platform
Posted today
Data-driven loyalty and engagement platform
21-100 employees
Posted today
2+ days a week in office
21-100 employees
Company mission
To help ecommerce brands thrive in the age of Amazon.
Role
Who you are
- Experience working in an in-house performance marketing environment
- Excellent copy writing skills across both direct response and long-form content
- Experience across UX and user research
- Background working across digital content and website management
- Experience working with script development and ad campaign materials
- Experience across SEO and content marketing
What the job involves
- The Demand Generation Manager has one clear priority, use the LoyaltyLion website to reach and convert more brands
- The role plays a crucial part across our inbound efforts, supporting the Demand Director across all areas of content development from creative scripts to website content, and site optimisation initiatives covering both SEO and CRO to grow our visibility and experience for potential customers
- This role helps the Demand team work closely and collaboratively with the Brand team to ensure the site meets brand guidelines, TOV, leverages key messaging and supports demand metrics
- This role is the demand team’s champion of the website, working to build new pages, experiences and experiments with other members of the team with the goal of reaching more potential customers and converting them
- Content & SEO
- Creation of SEO content and copy
- Management of existing content pages
- Development of articles and blog content
- Working with external freelancers across SEO technical audits where needed
- Optimisation and CRO
- Website user experience research and optimisation
- Develop, improve and optimise site user journey
- CRO and A/B testing experiments
- Messaging and experience
- Development of landing pages for paid media campaigns
- Development of ad campaign messaging and scripts
- Managing external video editor resources
Salary benchmarks
Our take
LoyaltyLion helps fast-growth eCommerce retailers succeed in the age of Amazon, driving growth through long-lasting customer relationships that go beyond price or logistics. The company enables relationships to be built on emotional connections, aligned values and great customer experiences.
Beyond a traditional 'points for purchase' system, LoyaltyLion enable rewards for other actions, such as referring a friend, leaving a review or following on social media (often particularly important for smaller businesses). This model is better suited to eCommerce and provides more meaningful loyalty interactions that count towards conversions.
LoyaltyLion is a Deloitte Fast 50 company that recently raised impressive funding from Kennet, a SaaS-focused growth stage investor. They now work with over 10,000 eCommerce retailers and are focused on growing their team.
Steph
Company Specialist at Welcome to the Jungle
Insights
44% female employees
-7% employee growth in 12 months
Glassdoor (3.6)
Company
Employee endorsements
Autonomy
"We follow the Team Topologies model and all of teams are cross-functional. Each Team has a Product Manager, Product Designer, Engineering Manager..."
Funding (last 2 of 3 rounds)
Mar 2021
$12.5m
SERIES A
Apr 2014
$0.4m
SEED
Total funding: $13m
Company benefits
- Financial & Insurance benefits: 🛟 Life insurance from day 1 🎁 Access to comprehensive discounts through Perks at Work 💝 Charity giving scheme 💰 Optional pension salary sacrifice scheme
- Working life benefits: ⏰ Flexible working – core hours between 10-4 🏠 Hybrid working with 2 days in our Farringdon Office 🎉 4.30pm finish on Friday 🥳 Quarterly team and company-wide socials
- Equipment: 💻 Apple MacBook and all the equipment you need to be set up for success 🏡 £200 work from home allowance 🤖 ChatGPT subscription
- Growth & development: 📚 Generous Learning & Development budget 📊 Bi-annual Performance Reviews with clear progression frameworks in place across every team 🎟️ Earn gift vouchers by getting recognised for your great work every day by your colleagues
- Time off benefits: 🌞 25 days holiday per year + bank holidays ➕ One additional day of holiday for each year of service, up to 5 years 🎄 Christmas annual leave booster 🌍 Work from anywhere policy
- Health & Wellbeing benefits: 🩺 The choice of two of the following: wellbeing budget, private medical insurance through Vitality, or private dental insurance 🚲 Cycle to work scheme 🤝 Employee Assistance Programme
- Family benefits: 👶 Enhanced parental leave 🏫 Workplace nursery scheme ❤️ Family forming leave policy
Company values
- Get uncomfortable and grow - We seek regular candid feedback and offer it to help those around us. We pass on responsibilities to empower others so that we find our next challenge
- Team before ego - We believe in the strength of the team. To move forwards quickly everyone must move in the same direction. When you truly work as a team, there is no room for ego. We are all united in our purpose and every voice matters at every level
- Delivery over deliberation - We all share a bias towards action. We observe, learn and iterate. We do not seek perfection on day one. Instead, we want fast continuous improvement. We believe there is more lost through indecision than wrong decisions
- Personally accountable - When we say we’ll be there, we are. When we say we’ll do a task, we do it. You can trust your colleagues to be there for you, to deliver and push you, no matter what
Company HQ
Farringdon, London, UK
Articles
Leadership
Charlie Casey
(CEO)Former Economic Advisor at the Foreign and Commonwealth Office and Senior Consultant at Deloitte. Dog dad to Blue.
Dave Clark
(Chief Architect)Former Web Engineer at Sun Microsystems. Dog dad to Willow.
Ben Pointing
(COO)Ben joined LoyaltyLion in 2019 as the Head of Customer Success and Partnerships, they held this role until 2020 when they became COO. Prior to LoyaltyLion, they spent over 2 years at tcc global as a Key Account Manager and a Business Development Manager.
Diversity, Equity & Inclusion at LoyaltyLion
- We remove gendered language from our job advertisements
- We provide mental Health support via an EAP and managers have active conversations around mental health and wellbeing
- We think that the little things go a long way, from allowing for more flexibility for parents to including pronouns as a field in our slack to ensure that all feel safe and welcome
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