Product Marketing Manager, Alan
B2C
Digital healthcare insurance
Job no longer available
Digital healthcare insurance
1001+ employees
Job no longer available
1001+ employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- Proven track record in product marketing and content strategy
- Experience in B2C marketing
- Strong written and verbal communication skills in English & French
- Product sense
- At ease to work in a 0 to 1 project
- Creative storyteller, balanced with strong analytical capabilities
- Results-oriented with focus on measuring impact on conversion/revenues
What the job involves
- As we expand the Alan Shop, we're looking for a seasoned Marketing professional to drive the growth of our eyewear and wellbeing marketplace
- Alan Shop is reimagining the health shopping experience by offering a curated selection of high-quality health and wellbeing products to our members
- Alan Shop offers to our members: Optics (glasses, our signature eyewear collection featuring 110+ designer frames, and contact lenses) & Wellbeing products
- Craft and execute our communication strategy across B2B2C and B2C channels
- Lead our seasonal eyewear collections (4/year), owning the editorial direction and product storytelling
- Build compelling sales enablement assets that showcase our unique positioning
- Drive personalized marketing campaigns, including gamified experiences
- Optimize conversion through data-driven A/B testing and campaign analytics
- Expand our catalog in optics and wellbeing verticals
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing itself in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a goal realignment, Alan achieved significant revenue growth in 2023 and reached a valuation of $4.5 billion in late 2024. This was driven by impressive funding rounds and an expansion of its client base, leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for a potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$203m
SERIES F
May 2022
$214.8m
SERIES E
Total funding: $780.5m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(Co-Founder & CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Jean-Charles Samuelian-Werve
(Co-Founder & CEO)Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
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