Product Marketing Manager, Alan
B2C
Digital healthcare insurance
Be an early applicant
Digital healthcare insurance
501-1000 employees
Be an early applicant
501-1000 employees
Company mission
To make the healthcare system frictionless, fair and friendly for everyone.
Role
Who you are
- Proven track record in product marketing and content strategy
- Experience in B2C marketing
- Strong written and verbal communication skills in English & French
- Product sense
- At ease to work in a 0 to 1 project
- Creative storyteller, balanced with strong analytical capabilities
- Results-oriented with focus on measuring impact on conversion/revenues
What the job involves
- As we expand the Alan Shop, we're looking for a seasoned Marketing professional to drive the growth of our eyewear and wellbeing marketplace
- Alan Shop is reimagining the health shopping experience by offering a curated selection of high-quality health and wellbeing products to our members
- Alan Shop offers to our members: Optics (glasses, our signature eyewear collection featuring 110+ designer frames, and contact lenses) & Wellbeing products
- Craft and execute our communication strategy across B2B2C and B2C channels
- Lead our seasonal eyewear collections (4/year), owning the editorial direction and product storytelling
- Build compelling sales enablement assets that showcase our unique positioning
- Drive personalized marketing campaigns, including gamified experiences
- Optimize conversion through data-driven A/B testing and campaign analytics
- Expand our catalog in optics and wellbeing verticals
Our take
Alan addresses health insurance for businesses and employees in Europe through a healthcare app, backed by official regulatory approval. This endorsement grants Alan the ability to offer a wide range of regulated healthcare insurance services, distinguishing it in the market.
Focused on user experience and customer satisfaction, Alan employs a people-centric approach, streamlining insurance claims and designing user-friendly health insurance products. While competitors like Babylon and Ada Health exist, Alan's primary focus on health insurance sets it apart.
Despite macroeconomic challenges prompting a readjustment of goals, Alan achieved significant revenue growth in 2023, driven by expanding its clientele and leveraging AI tools for enhanced productivity. With a robust cash revenue, Alan plans to sustain growth, consolidate its position in the existing markets, and explore expansion into new territories, positioning itself for potential future IPO.
Freddie
Company Specialist at Welcome to the Jungle
Insights
13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2024
$186.8m
SERIES F
May 2022
$197.6m
SERIES E
Total funding: $719.2m
Company benefits
- Fair rewards: Generous equity packages complement your base salary, for permanent contracts only
- Flexible Office: Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest
- All the tools you need: Top-of-the-range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-cancelling headphones
- Flexible vacation policy and flexible working hours: Organise your time as you wish
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family, for permanent contracts only
- Transport: Country-specific commuter benefits
- Learning & Training opportunities: A highly flexible Training policy free books and a budget to attend and speak at conferences if the opportunity arises
- Parental leave: Extended parental leave for all new parents, for permanent contracts only
Company HQ
Plaine-Monceau, Paris, France
Leadership
Charles Gorintin
(CTO)Co-founding Advisor at Mistral AI. Previously a Data Scientist at Facebook, Instagram, and Twitter.
Co-founding Advisor and Board Member at Mistral AI. Previously co-founded Expliseat.
Share this job
View 20 more jobs at Alan