Senior Growth Product Marketing Manager, Chime
$150-208k
+ Bonus & Equity
More information about location
4+ days a week in office
Mobile banking for the everyday person
Be an early applicant
Mobile banking for the everyday person
1001+ employees
Be an early applicant
$150-208k
+ Bonus & Equity
More information about location
4+ days a week in office
1001+ employees
Company mission
To make financial peace of mind a reality for millions of everyday people.
Role
Who you are
- 8+ years of experience in growth marketing, product marketing, performance marketing, or a related role (level dependent)
- Proven experience driving measurable growth through experimentation and optimization
- Strong analytical skills; ability to define success metrics, track performance, and extract insights
- Experience partnering closely with Product, Engineering, and Analytics teams
- Strong storytelling and communication skills—able to translate insights into action
- Strong executive communications and ability to influence and instill confidence
What the job involves
- We’re hiring a Sr. Growth Product Marketing Manager to own and drive measurable growth outcomes across key parts of Chime’s member funnel. This role is embedded directly within a cross-functional Growth team and operates as the growth owner, not just a marketing advisor
- Growth Marketing Managers at Chime sit at the intersection of growth strategy, experimentation, performance analysis, and product marketing craft. You will be responsible for identifying growth opportunities, prioritizing and running experiments, and driving metric movement against clear goals
- While this role retains core product marketing strengths—research, positioning, and messaging—it goes further by owning results and tradeoffs
- This is a high-impact role with real accountability for business outcomes, ideal for someone who thrives in ambiguity, loves data-informed decision-making, and wants to directly shape Chime’s growth trajectory
- Growth Ownership & Strategy:
- Own end-to-end growth strategy and outcomes for assigned squads, from problem definition and opportunity sizing through roadmap prioritization and delivery against quarterly and annual goals
- Serve as the embedded growth marketing lead within squads, co-owning quarterly planning and roadmap development with Product and Engineering
- Funnel & Experience Optimization:
- Drive performance across the full enrollment funnel — acquisition, conversion, activation, and early retention — with deep ownership of landing pages, enrollment flows, and in-product onboarding experiences
- Identify, size, and prioritize growth opportunities through funnel analysis, experimentation, research, and customer insight, with clear hypotheses, success criteria, and expected impact
- Experimentation & Execution:
- Architect and manage the growth experimentation roadmap in partnership with Product, Engineering, Analytics, Lifecycle, and Channel teams; determine what to scale, iterate, or sunset based on results
- Lead creative and messaging execution for experiments and launches across paid, lifecycle, and owned surfaces, ensuring speed, quality, compliance, and measurable impact
- Offers, Incentives & Qualified Acquisition:
- Own the strategy and performance of incentives, promotions, and key offers to drive meaningful, qualified acquisition of primary banking relationships while balancing CAC, activation quality, and long-term value
- Partner closely with Lifecycle teams to ensure cohesive acquisition-to-onboarding-to-retention journeys, aligning offers, messaging, and experiences across the customer lifecycle
- GTM, Measurement & Leadership:
- Lead end-to-end GTM for assigned initiatives, including cross-functional planning, launch readiness, and post-launch performance assessment
- Track performance against goals, manage pacing, and continuously adjust strategy and roadmap based on results, learnings, and evolving business priorities
- Translate insights into clear briefs, narratives, and recommendations that drive alignment, trade-offs, and confident decision-making across stakeholders
Our take
Chime is part of the growing realm of fintech banks and providers, emphasising straightforward, cost-effective banking solutions. It cuts the expenses tied to basic bank accounts and provides users with greater autonomy in managing their finances.
In contrast to many traditional banks that levy steep fees and hefty penalties for overdrafts while offering meagre interest rates on savings, Chime addresses a crucial gap in the banking sector. Its primary focus is on catering to individuals with modest savings who seek the convenience of automated digital banking.
With a remarkable ascent in its trajectory, Chime's current valuation stands at $11.6B since its 2025 IPO. However, competition remains fierce, with other neobanks like Ally offering similar features and vying for the same customer base. That being said, Chime's IPO, rare in a financially uncertain period, proves that it has shifted from challenger to major player.
Freddie
Company Specialist at Welcome to the Jungle
Insights
0% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2021
$750m
SERIES G
Sep 2020
$485m
SERIES F
Total funding: $2.0bn
Company benefits
- Physical: We believe in taking care of your physical health, so as a Chimer you’ll get medical, dental, and vision insurance, as well as benefits to support your physical activity, family planning, and all of your little Chimers
- Emotional: We know that staying healthy involves a lot more than doctor’s checkups. We partner with Modern Health to help you navigate your mental health, give monthly Take Care of Yourself Days, and want you to take time off when you need it
- Financial: We want Chimers to save and feel financially supported, so we offer savings plans with competitive matching, as well as access to financial planning and legal assistance so that you can find your financial peace of mind
- Social: We’ll celebrate your milestones together with travel stipends, swag, and high-fives and make sure you’re connected to fellow Chimers through our Chime Resource Groups (CRGs) and company events
Company HQ
Nob Hill, San Francisco, CA
Leadership
Chris Britt
(Co-Founder & CEO)Chris worked as an Accenture Management Consultant for 4 years before roles at CMGI, Comscore Networks, and Visa. They left their position as an SVP of Corporate Development at Green Dot Corporation to co-found Chime in November 2012.
Ryan King
(Co-Founder)Ryan worked at Plaxo for 8 years, first as Lead Engineer and then working their way up to VP of Engineering & COO. They went on to be CTO & Vice President at Comcast Silicon Valley Innovation Centre before co-founding Chime.
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