Head of Social Media & Growth, Kodify
$100-110k
Website & video content production
Open for applications
Website & video content production
21-100 employees
Open for applications
$100-110k
21-100 employees
Company mission
Kodify's mission is to lead the way & innovate the online entertainment sector.
Role
Who you are
- We’re looking for a data-driven, strategic leader to join us as Head of Social Media & Growth to join our team
- The ideal candidate is someone who can lead a high-performing team of social media managers while driving measurable impact across platforms like Instagram, TikTok, and X
- If you thrive at the intersection of storytelling, analytics, and innovation, and know how to translate insights into scalable action then this is the role for you
- Degree in Business, Marketing, Analytics, or related field or equivalent experience
- 7+ years in social media, digital marketing, or audience development, ideally in media, entertainment, or digital lifestyle
- Experience directly managing and developing teams of 5+ social media managers, coordinators, community managers, analysts, content creators, and creatives
- Proven track record in growing brand communities and optimizing content performance across various social platforms
- Strong understanding of platform-specific growth strategies for Instagram, TikTok, and X, with functional knowledge of YouTube, Reddit, etc
- Skilled in using social analytics tools (e.g., Sprout Social, Iconosquare, Meta Business Suite, Google Analytics) to drive insights and optimization
- A proactive, culture-savvy thinker with a passion for innovation, storytelling, and digital connection
- Highly adaptable and collaborative, with strong communication and project management skills
- Strong cross-functional leadership experience, collaborating with digital, creative, product, marketing, and strategy teams to drive aligned execution
- A forward-thinking, culture-obsessed approach with a passion for staying ahead of platform trends, digital behaviors, and content innovation
- An eye for aesthetics and deep understanding of brand identity, ensuring creative excellence and consistency across all social content
- A natural leader who inspires collaboration, motivates teams, and communicates effectively across all levels of an organization
- A growth-hack mindset with a passion for disruptive, bold, and modern marketing, comfortable pushing boundaries to connect with next-gen audiences
What the job involves
- In this role, you’ll own the development and execution of growth strategies, oversee campaign calendars, and manage content systems that directly support key business KPIs
- You’ll guide platform-specific tactics, creator and community initiatives, and performance reporting to fuel reach, engagement, and retention
- Oversee, mentor, and support a team of social media managers, including hiring, onboarding, performance feedback, and ongoing professional development
- Lead the optimization of team structure, output, and workflows, managing capacity strategically while identifying opportunities for long-term growth, efficiency, and sustainability for the department
- Foster a high-performance, creative, and collaborative team culture focused on both individual growth and collective well-being
- Provide leadership and hands-on support, when needed, in the execution of social strategy and daily brand presence
- Direct the development and implementation of growth-focused strategies across platforms such as Instagram, X, and TikTok
- Lead campaign calendars, content programming, and scheduling across all brands, ensuring alignment and timely execution
- Manage the full lifecycle of social content, from creator collaborations to community-driven initiatives, with optimized processes and SOPs
- Guide innovation in tone, messaging, and structure through testing and evolving content formats
- Oversee the development and refinement of workflows, editorial calendars, and performance tracking systems across all social accounts
- Own the oversight of monthly and quarterly performance reporting, including actionable, data-driven insights and growth recommendations
- Review and benchmark performance metrics to inform strategic adjustments that drive engagement, reach, and retention
- Coordinate and present initiatives, insights, and performance updates to internal teams and executive leadership
- Partner with Marketing, Digital Strategy, Product, and Creative teams to align social media efforts with company goals and initiatives
- Lead the planning of KPI-aligned initiatives that support marketing OKRs and broader business objectives
- Collaborate on special projects and emerging platform opportunities to keep brand presence forward-thinking and culturally relevant
Our take
Kodify essentially operates two businesses under one umbrella – Video content production with the one hand, and web development with the other. However, it seems that the company doesn’t simply build sites for other clients, rather developing and running high traffic sites of its own.
Which exact sites these are isn't public knowledge, but Kodify does state that its sites receive over seven million visitors a day. That the company is able to specialise in two separate internet niches might owe partly to the fact that it's been around since 2002, when video streaming and internet entertainment as a whole wasn’t as competitive as it is today.
Kodify is quite a rare company in a way, creating the impression of being something of a throwback dot-com business. This is to its credit however, showing that the tech industry can still be kept relatively simple and effective. Indeed, the fact that the company has grown to operate out of Barcelona, Los Angeles, and Montreal, and has never had to seek VC investment, indicates that it’s doing plenty right.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Permanent employment contract
- Latest tech equipment: choose whatever boosts your productivity!
- Core hours with flexitime: work when you’re at your most creative!
- 10% extra for training and development budget
- Agile environment
- Private Health Insurance
- Free lunches!
- Company Amazon book account
- Half day off on your birthday
- Fresh organic fruit, snacks, coffee, drinks etc
- Kodify off-sites abroad, fun events and regular team activities!
- Awesome offices and locations: Barcelona, Los Angeles, Altea, and Montreal!
- BBQ on a terrace
Company HQ
Dreta de l'Eixample, Barcelona, Spain
Leadership
Steve Matthyssen
(Owner)Previously Owner of Kode Shop in Alicante.
Salary benchmarks
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