Vice President of Revenue Operations, Smartly.io
$200-275k
+ Stock options
AI-powered advertising platform
Be an early applicant
AI-powered advertising platform
501-1000 employees
Be an early applicant
$200-275k
+ Stock options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- 15+ years of progressive leadership experience across Revenue Operations, Business Operations, Commercial Strategy, Sales Operations, Finance, Consulting, or related disciplines
- Significant experience scaling global B2B SaaS, advertising technology, martech, media technology, or platform businesses
- Experience operating at executive leadership level with responsibility for commercial planning, forecasting, governance, and performance management
- Proven track record supporting multi-billion-dollar revenue organizations or hyper-growth technology businesses
- Deep expertise in forecasting, compensation design, territory planning, pipeline management, and commercial analytics
- Experience leading large-scale operational transformation initiatives
- Demonstrated success implementing AI, automation, and advanced analytics to improve business performance
- Experience managing and developing global teams
- Strategic thinker with strong commercial acumen
- Highly analytical and data-driven decision maker
- Exceptional operator who can translate strategy into execution
- Strong executive presence and ability to influence senior stakeholders
- Comfortable navigating ambiguity and leading through change
- Passionate about building scalable systems, teams, and processes
- Customer-focused with a growth mindset
What the job involves
- The Vice President of Revenue Operations is a critical leadership role responsible for designing and operating the commercial infrastructure that enables predictable, scalable, and profitable growth across Smartly's global business
- Reporting to the Chief Commercial Officer and partnering closely with the CEO, CFO, CRO, Product, Marketing, Customer Success, and Finance Operations leaders, this executive will lead revenue planning, forecasting, commercial systems and governance, business intelligence, systems strategy, and AI-enabled operational transformation
- This leader will serve as the architect of Smartly's commercial operating model, ensuring every part of the revenue organization—from marketing and sales to customer success and partnerships—operates with clarity, accountability, and efficiency
- Commercial Strategy & Operating Model
- Design and continuously evolve Smartly's global revenue operating model to support growth across enterprise, mid-market, agency, and partner segments
- Translate corporate objectives into measurable commercial plans, operating rhythms, and execution frameworks
- Drive annual and quarterly planning processes, including capacity planning, territory design, coverage models, and investment prioritization
- Partner with executive leadership to identify growth opportunities, risks, and operational improvements
- Revenue Delivery
- Establish leading indicators, KPI frameworks, and executive dashboards that provide real-time visibility into revenue delivery
- Lead weekly, monthly, quarterly, and annual progress reviews across the commercial organization
- Improve forecast accuracy and drive accountability across sales, agency, customer success, and partnerships teams
- Partner closely with FP&A to ensure operational rigor, financial accountability, delivery of FP&A requirements
- Revenue Systems & Data Infrastructure
- Own the JBP strategy for Top customers with tracking mechanisms for forward momentum
- Create a unified commercial data architecture that enables trusted reporting and decision-making
- Drive system scalability, automation, and process standardization across regions and functions
- Establish best-in-class data quality and operational excellence standards
- AI & Automation Transformation
- Lead Smartly's AI-first approach to revenue operations
- Identify opportunities to automate workflows, improve seller productivity, accelerate decision-making, and reduce operational friction
- Partner with Product, Engineering, and Data teams to deploy AI-powered solutions across forecasting, planning, pipeline management, account prioritization, and customer intelligence
- Establish a culture of continuous operational innovation
- Cross-Functional Leadership
- Act as a strategic partner to Revenue, Finance, Product, Marketing, Customer Success, and Executive Leadership teams
- Align planning, execution, and measurement across the customer lifecycle
- Lead and develop a high-performing global Revenue Operations culture
- Build strong operating discipline while fostering collaboration and accountability
- Success in the First 12 Months:
- Establish a unified global revenue operating model
- Improve forecasting accuracy and executive visibility into business performance
- Modernize quota, territory, and incentive frameworks
- Create scalable operating rhythms and governance processes
- Deploy AI-driven productivity initiatives across the commercial organization
- Strengthen alignment between Sales, Customer Success, Marketing, Finance, and Product
- Build a world-class Revenue Operations function recognized as a strategic growth partner across Smartly
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour and TechStyle.
Its suite of tools automatically creates ads and videos from product images - handling budget allocation and audience targeting, as well as analysing where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving advertising trends supports its continued growth, and its introduction of AI-powered intelligence across its platform shows it is keeping up with technology trends too.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.9m
SERIES A
Total funding: $2.9m
Company benefits
- Generous healthcare packages and mental health services
- Career development opportunities, bonus programs and annual performance reviews
- Hybrid working model, with the option to work abroad for up to 30 days
- Company equity options program
- Paid holidays, OOO time and family leaves
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Co-founder, Board Member & Advisor)Initially served as CPO of the company. Also the founder of Focal and Zero, and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Co-founder & Board Member)Founder and CEO at Taito.ai. Initially served as CEO of the company. Previously founded Metrify.io, Startup Sauna, and Funrank.
Laura Desmond
(CEO)Also Founder and CEO at Eagle Vista Partners, and Operating Partner at Providence Equity Partners, as well as being a Board Member at Adobe and DoubleVerify. Former CEO of Starcom.
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