Demand Generation Manager, Moveworks
Webinars
$145-180k
+ Equity
3 days a week in office (Mountain View, CA)
Enterprise-built conversational AI platform
Be an early applicant
Enterprise-built conversational AI platform
501-1000 employees
Be an early applicant
$145-180k
+ Equity
3 days a week in office (Mountain View, CA)
501-1000 employees
Company mission
To make getting instant help at work effortless for employees.
Role
Who you are
- The ideal candidate will be a strategic thinker with a passion for webinars and story-telling, and a proven track record of success in driving impactful demand generation campaigns
- 5 years of experience in demand generation, with a strong focus on webinar marketing
- Proven track record of success in developing and executing high-performing webinar programs
- Strong understanding of the webinar lifecycle, from planning and production to promotion and analysis
- Deep knowledge of the B2B buyer journey
- Excellent written and verbal communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights
- Highly organized and detail-oriented with the ability to manage multiple projects simultaneously
- Experience with marketing automation platforms (e.g., Marketo) and webinar platforms (e.g., Zoom, ON24)
- Passion for technology and a strong understanding of the SaaS industry
What the job involves
- We are seeking a highly motivated and results-oriented Demand Generation Manager to lead the development and execution of our webinar strategy
- This is a critical role that will play a pivotal part in driving pipeline growth and accelerating revenue
- Define webinar goals and objectives aligned with overall revenue and pipeline targets
- Identify target audiences and develop compelling webinar topics that resonate with their needs and pain points
- Conduct thorough market research to identify industry trends and competitive landscapes
- Collaborate with product marketing, sales, and other cross-functional teams to ensure alignment and maximize webinar impact
- Develop engaging webinar content, including presentations, scripts, and supporting materials
- Manage the logistics of webinars, including platform selection, scheduling, and registration
- Identify and secure high-profile speakers and industry experts
- Coordinate with internal teams (e.g., marketing, sales, product) to ensure smooth execution
- Develop and execute multi-channel marketing campaigns to promote webinars across various channels (e.g., email, social media, paid advertising)
- Track and analyze key metrics (e.g., registrations, attendance, lead quality, ROI) to measure webinar performance
- Continuously optimize webinar campaigns based on data and insights
- Leverage webinars to build and nurture relationships with prospects and customers
- Capture and distribute valuable content from webinars (e.g., recordings, presentations, white papers)
- Foster engagement with attendees through follow-up communications and personalized outreach
- Stay abreast of industry best practices and constantly innovate and test
- Continuously analyze and report on webinar performance and identify areas for improvement
Our take
Moveworks provides IT service and helpdesk support through an AI-driven chatbot. Its system utilizes information about an employee, such as their role and seniority level, to deliver the correct information or carry out processes. Moveworks claims to solve 30% of IT support tickets within weeks of implementation.
In 2024, Moveworks opened a data center in Australia and its service has seen strong uptake from large enterprise-level companies, where IT teams deal with hundreds of requests at a time, helping to minimize backlog and gain back employee time. As more and more workers move from office to home or hybrid, IT support requests have boomed, opening up the opportunity for Moveworks to expand its client pool and provide solutions to help with this change.
Competitors such as Electric offer similar automated IT support services, but Moveworks has invested heavily into creating an AI system that is conversational and easy to use. Automated solutions with machine learning capabilities can also identify cost-saving opportunities. When unused software licenses are estimated to cost companies billions of dollars a year, there is money to be made by identifying and removing these avoidable costs through AI.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jun 2021
$200m
SERIES C
Nov 2019
$75m
SERIES B
Total funding: $305m
Company benefits
- Fully paid medical, dental, and vision coverage with no premiums
- Fully paid short-term disability, long-term disability, and life insurance
- Free daily meals
- Unlimited PTO
- Unlimited paid sick days
- 16 weeks of 100% paid parental leave
- Medical, family care, and military leave
- Competitive salary — we’re one of the best-paying companies in the Bay Area
- 401(k) with matching
- Equity and stock options
- Commuter and parking benefits
Company HQ
Mountain View, CA
Articles
Leadership
Bhavin Shah
(CEO)After an MA at Stanford, Bhavin worked as a Director at LeapFrog Enterprises before co-founding Gazillion after 5 years in 2005. They left their CEO role at Refresh to co-found Moveworks in June 2016.
Vaibhav Nivargi
(CTO)Vaibhav started their career as a Stanford University Research Scientist before working for Aster Data as a Software Engineer. Having started ClearStory Data in 2011, they co-founded Moveworks in 2016.
Varun Singh
(President)Varun worked for half a decade as SVP of Product at Sefaira before spending 2 years as Lead Product Manager at Facebook. They left in 2016 to co-found Moveworks.
Jiang Chen
(CTO of AI)Jiang took a PhD at Yale in Computer Science before working as a Columbia Research Scientist and spending 7 years at Yahoo! and Google. After a year at Airbnb, they co-founded Moveworks.
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