Director of Brand Strategy, Avalere Health
Pharma Agency
Global healthcare communications agency
Job no longer available
Global healthcare communications agency
1001+ employees
Job no longer available
1001+ employees
Company mission
To imagine new possibilities for a healthier world and create the connections that make better health happen.
Role
Who you are
- Bachelor's degree in related field (eg. Marketing, Psychology, Anthropology, Sociology, Statistics); Masters degree ideal
- 8+ years strategic planning experience in a healthcare/pharma advertising agency environment
- Experience with HCP and patient marketing, including pharma brand launch
- Experience utilizing strategic tools for analysis
- Experience co-facilitating client workshops
- Superb and persuasive communications skills, both written and verbal
- Adept at storytelling
- Advanced Word, PowerPoint, and Excel
What the job involves
- As Director, Brand Strategy, you are adept at developing targeted, transformative insights that fuel brand strategies, tactical initiatives, and behavior-changing creative campaigns
- In this position, you will analyze research, trends, and data to gain a deep understanding of the target audiences’ behaviors and motivators
- Armed with an understanding of each audience’s journey, and a solid knowledge of pharmaceutical marketing landscape, you will help deliver innovative approaches designed to strengthen the relationship between physicians and patients
- As an engaging storyteller and critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to produce strategic recommendations that lead to significant brand results
- Analyze and participate in qualitative and quantitative research relating to audience (HCP), brand, competitive, and promotional channels to derive meaningful insights
- With oversight from Strategy leads, build strategy maps, brand maps, and brand ladders, articulate insights and promises, and develop personas, as well as build out customer journeys and ecosystems
- Monitor competitive and social trends, their impact on target attitudes, behavior and perceptions, using a variety of market and research data
- Work with strategy team, account leads, and creative directors to create tight, inspiring creative briefs and translate brand insights into ideas
- Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
- Assist senior team members in the development and facilitation of workshops using strategic tools and frameworks
Our take
Avalere Health, founded in 2001 and formerly known as Fishawack, has built a strong reputation as a leading provider of cross-border strategy consultation, communications, and marketing expertise for companies in the biopharmaceutical, medical technology, and wellness industries.
Though the company doesn’t make its exact customer list public knowledge, it does claim to serve all of the top 20 pharmaceutical companies in the world, as well as a number of breakout biotech and medtech enterprises. In the over two decades since its founding, it has acquired and merged 19 healthcare firms worldwide - including Avalere Health from which it takes its new name.
Given that it’s grown from one location in the UK to encompass teams across the US, Europe, and Asia, the company appears to operate from a position of serious strength in this trillion-dollar space. Recently, it seems Avalere has focussed on building out its leadership team as it embraces its new branding and manifesto.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- The tools, skills, and support you need to think differently and to solve healthcare’s most complex challenges
- Career Experience team, whose mission is to provide every employee with a purpose-driven career
- Personalized learning and training
- Hubs across North America, Europe, and Asia, geared toward collaborating, training, socializing, and coming together as a global organization
- Flexible working practices
- Company pension/retirement plan
- Private medical insurance
- Employee wellbeing initiatives
- Compelling time-off policy
Company HQ
Knutsford, UK
Leadership
Jon Koch
(CEO)Was hired as CEO in 2021 after spending three years as SVP and CEO of the Global Dental Group at Henry Schein. Prior to this they spent more than 11 years in General Management, VP, and Group President roles at pharmaceuticals company Covance (now Labcorp Drug Development).
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