Brand Strategy and Measurement Senior Analyst, KAYAK
$100-110k
This role is eligible to be considered for an annual bonus
3 days a week in office (Cambridge, M)
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
$100-110k
This role is eligible to be considered for an annual bonus
3 days a week in office (Cambridge, M)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- 4–6 years of experience in marketing analytics, measurement, paid media, strategy, or a related analytical function — ideally within a consumer technology, travel, or digital-first environment; equivalent experience, training, or transferable skills are also considered
- Experience evaluating and optimizing marketing performance across digital and/or offline media channels
- Familiarity with marketing measurement approaches such as incrementality testing, attribution, brand lift studies, or media mix modeling
- Demonstrated ability to use data and analysis to influence business decisions and improve marketing performance
- Proficiency in Excel and SQL for data analysis; experience with Python is a plus
- Familiarity with marketing and analytics platforms such as Google Analytics, Adjust, Meta Ads Manager, Google Ads, or similar tools
- Experience with data visualization tools such as Looker, Tableau, Power BI, or Google Data Studio
- Strong organizational skills with the ability to manage multiple projects simultaneously
- Clear, confident communication skills — you can explain complex analytical concepts to both technical and non-technical audiences
- A curious, collaborative mindset and a genuine interest in continuously improving how marketing effectiveness is measured and understood
- Experience working with external agencies, research vendors, or measurement partners is a plus
What the job involves
- KAYAK is looking for a Senior Analyst, Brand Strategy & Measurement to help build and run measurement programs that evaluate the impact of KAYAK's brand marketing investments across global markets
- You'll be a key contributor to how KAYAK understands, measures, and improves brand marketing performance — partnering with marketing, media, analytics, and external measurement partners to generate insights that shape investment decisions and improve business outcomes across regions
- This is a hands-on, cross-functional role for someone energized by turning complex data into clear stories and who wants their work to have a direct impact on how a global brand grows
- Partner with regional marketing and media teams to define measurement priorities, establish KPIs, build learning agendas, and align measurement approaches with business objectives
- Develop structured testing roadmaps across channels and campaigns, selecting the most appropriate methodologies based on the business question, available budget, and data availability
- Design and support measurement programs including incrementality testing, geo holdouts, brand lift studies, media mix modeling (MMM), and other experimental approaches
- Collaborate across teams to implement measurement plans, monitor progress, and ensure findings are translated into clear, actionable recommendations
- Translate complex analyses into compelling narratives that connect marketing performance to business outcomes and inform future investment decisions
- Partner with external analytics agencies and measurement vendors to define data requirements, ensure successful delivery of data inputs, and support the execution of measurement studies
- Own the day-to-day management and analysis of KAYAK's global brand tracking program, including vendor coordination, study implementation, and insight generation
- Monitor key marketing and business performance indicators, identifying trends, opportunities, and risks across markets
- Conduct analyses to support strategic decision-making, annual planning, performance diagnosis, audience understanding, and investment optimization
- Contribute to the evolution of KAYAK's measurement framework by identifying new methodologies, tools, and opportunities to improve how we understand marketing effectiveness
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business, and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services, but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
East Side of Stamford, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
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