Field Marketing Manager, AlphaSense
$99-130k
Market intelligence and search platform
Be an early applicant
Market intelligence and search platform
1001+ employees
Be an early applicant
$99-130k
1001+ employees
Company mission
AlphaSense's mission is to organize the world’s business information and leverage technology to enable companies to make smarter, faster, and more confident decisions.
Role
Who you are
- Demonstrated verbal and written communication skills
- Extremely strong organizational skills and ensures nothing slips through the cracks
- Ability to stay calm under pressure while managing multiple competing priorities at any given time
- Have a proactive mindset to iterate on current processes and build efficient workflows
- ‘Can-do’ attitude and strong desire to learn
- Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales and other marketing goals
- Solid understanding of Google Suite, Salesforce CRM, Marketo marketing automation, event management technology, Asana, and other digital marketing platforms
- Typically 5+ years B2B marketing experience, ideally event supporting role
What the job involves
- Reports to: Sr Manager, Field Marketing
- This role bridges the gap between corporate marketing initiatives and field sales teams to ensure effective market penetration and customer engagement.
- You will be their regional strategic partner who understands how to evaluate pipeline, review with their sales counterparts and develop strategies to strengthen those opportunities identified.
- Your mission will be to accelerate the impact of our sales team with field marketing tactics and pipeline maturing events.
- Day-to-day activities center around high-quality event execution, identifying event trends for AlphaSense’s different audiences’, and running event campaign analysis.
- This role will partner with our Revenue Org, Demand Gen, MOPs, Product Marketing, PR/Content, Creative and others across the organization
- Develop and implement comprehensive field marketing strategies aligned with corporate objectives and regional business goals
- Plan, execute, and manage regional marketing events
- Collaborate with sales teams to create targeted campaigns that generate qualified leads and generate and accelerate pipeline opportunities
- Build and maintain relationships with key regional partners, industry influencers, and customer advocates
- Design and manage local marketing campaigns across various channels, including digital, social, and traditional media
- Track and analyze campaign performance metrics to optimize marketing strategies and demonstrate ROI
- Manage segment-focused marketing budget and ensure cost-effective resource allocation
- Create localized marketing materials and ensure brand consistency across all regional initiatives
- Coordinate with product marketing to ensure field teams have current messaging and product knowledge
- Ensure that all event lead metrics are recorded and subsequent follow strategy is implemented
- Act as the logistical support person for marketing events and trade shows. This includes shipping of materials, booth properties, graphics, computers, literature, promotional items, rental equipment, and tracking during transportation
- Educate internal staff on event responsibilities, task assignments, and equipment allocation to ensure alignment with department and company objectives
- Regular travel required (30-40%) within assigned region
- Flexible work schedule to accommodate events and regional time zones
- May require occasional evening and weekend work for events
- Home office or regional office-based position
Our take
Manual research can be a serious pain : financial analysts spend hours every week searching through PDFs one keyword at a time, just to find a single usable insight. To remedy this, AlphaSense has built a smart search engine that slashes research time for analysts, using thousands of sources and a semantic indexing layer that can effectively query finance-specific language.
As a disruptor and market leader in this field AlphaSense has few direct competitors, being most closely compared to Wolfram Alpha or LexisNexis. It helps that its tools are undoubtedly effective and valued by knowledge professionals: the company counts about 85% of the S&P 100 as customers and is trusted by J.P.Morgan, Microsoft, Credit Suisse and Google, among other major enterprises.
Having raised a large amount of funding over 2022 and 2023, AlphaSense has moved quickly to double down on its expansion in European markets, opening an office in Berlin to support this. With 2024 seeing investment from Singaporean EDBI, it is now setting its sights on the Asia-Pacific region. As business intelligence will remain key for enterprises as they compete for market share, AlphaSense is well-placed for additional future growth.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
Jun 2024
$650m
LATE VC
Sep 2023
$150m
SERIES E
Total funding: $1.3bn
Company benefits
- Work from home opportunities
Company values
- Customer obsession - We measure ourselves against a simple yardstick: do our clients rave about us?
- Passion for product - Building a powerful yet simple and beautiful product is in our DNA
- Results - We value execution and outcomes over appearance and office politics. It’s that simple
- Diversity of perspective - Great ideas come from everywhere and anywhere
- Think big - We believe AlphaSense can change the game, and possibly the world
- Ownership - As owners of AlphaSense, it’s everyone’s job to ensure we do great work - and to always look for opportunities to do better
- Acceleration - We’re a fast-growing and fast-moving company. Do it, iterate, and try again
- Trust - We trust our colleagues to do what’s right and what’s best for the company
- Teamwork - Helping our colleagues succeed always comes first. We are serious about our work - and have fun too
Company HQ
Union Square, New York, NY
Articles
Leadership
Jaakko Kokko
(CEO)Co-founder of Silecs (materials used in the microelectronics industry).
Raj Neervannan
(CTO)Experienced executive. Previously CTO at Mastek and ChoicePoint, and CEO at Framesoft. Has an MBA from Wharton.
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